Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

Stephanie carousel chatgpt recommendation

Hot Mike HM Brand

Definition...

Hot  /hät/ adj. - Passionately enthusiastic.

The Hot Mike Brand standard is to represent all things "HOT". There's no substitute for being the hottest at what you do.

If you have the courage, discipline and perseverance to go "next level", let's collaborate.🔥

Collaborative Partnerships

Official Launch: 2024 Summer 🌞/Fall 🍁

On Air Personality

Warner/Chappell Production Music songwriter and music composer foreign publishing contract.

Music Composer

•  A family-run privately held domestic music publishing entity that administrates royalties for multi-platinum music producer Music Producer Hot Mike and HM Brand. 

•  Type of royalties administered: Songwriter, composition, production and mechanical.

B Street Music Publishing 

Music Producer

Music Producer, composer, songwriter, live stage music performer and co-music director for MC Hammer/label mates.

Family Band & beginning of music producer, composer and performance career.

Band Member

SAG-AFTRA

Actor

Music Professional

Sunlight International Management, Inc.

HOT MIKE HM BRAND: All collaborations, sponsor partnerships, celebrity ambassadorships, speaking engagements, investor opportunities, consultations and philanthropic requests are managed by SIM, Inc.


Contact: booking@officialhotmike.com

If you have the courage, discipline and perseverance to go "next level", let's collaborate.🔥

Brand Management

Yes I Can (YIC) Unity Through Music & Education, Inc. 

Member Board Of Trustees

Cubtoken.com

Cubtoken is the Fintech ERC-20 Blockchain token bridging centralized to decentralized digital financial systems.

Founding Volunteer/Cryptocurrency Law Enforcement Spc./Cybersecurity Spc.

US Navy

Petty Officer Third Class

• Barracks roommates with Hammer (before all the fame & money). Also, worked as a Yeoman & Cryptologist. Granted Top Secret clearance. Recommended for Warrant Officer training. Honorably discharged.

Personnelman

Switched designation from Airman to Seaman

Seaman

Airman

WGXA FOX 24/ABC 16 • News Central

•  Intern to full-time position. I performed a multitude of jobs in the broadcast studio, out in the field creating commercial footage, news coverage editing and program switching, especially during sweeps. When asked to work there I didn't hesitate. 

•  According to WGXA, I was the youngest person ever hired there. I was 16 years of age. (They appreciated my precision)

Cameraman - Videographer - Actor - Editing - Programmer/Switcher

HIS STORY 
                                                                               
"My gifted roommate 🙏🏾 You played so many instruments with skill and passion it was amazing!!! We made fire in that barracks and The "Hammer" MC was born." - MC Hammer 
                                                                               
"I'd been playing instruments since I was 7 years old. Hammer was dancing for dollars at the entrance of the Oakland Coliseum at 10 years old. Later, our individual decisions to join the NAVY brought us together. We made demos in our barracks and "Hammer Time" was born. I was behind-the-scenes from the very beginning... MC and me."

To this day, our work is recognized for saving Capitol Records from bankruptcy, establishing Hip Hop music entertainment commercially worldwide and giving multiple generations nostalgia for harem pants, energetic dancing, a "Can't Touch This" attitude and being "Too Legit To Quit" ". - Music Producer Hot Mike 

PROVIDING VALUE 

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

Always be kind. Uplift others. Don't do ANYTHING halfway. I throw my body at every project! Additionally, my niche brand is forever tied to the generationally nostalgic feelings people get recalling anything MC Hammer. My deeply loyal fan base supports anyone who helps me win and calls out those who don't. I'm THEIR "man behind-the-scenes".

Then there's the practical value of my original craft and skill sets, e.g., music producer, composer, Audio Engineer and Cyber Security Specialist. I'm an eternal student "behind-the-scenes". Music scoring, sound FX and the marketing power of suggestion, through music, are everywhere. Sound design will always bring value in $$$ to ANY brand, company, project, etc.

I believe in the value of the right team. The team must buy into becoming the best. Much like a championship bound sports team, extraordinary commitment to good habits and smart work produces champions.🏆

THE MAIN PROJECT 

GOAL: To build a high tech, sustainably powered, disability-inclusive audio/video recording facility (Crowdfunding Here:➡️ https://gofund.me/ae5bac56) with a special Anechoic Chamber for hardware/software R&D and sensory isolation. Serious long-term (domestic or FDI) partnerships welcomed (R.O.I. & merger, acquisition or exit strategy plan is available. NDA.).🌍♻️


Contact: www.OfficialHotMike.com/index.php/contact/ 

Email: booking@officialhotmike.com

Website: www.officialhotmike.com

taplio

The Battle

Stephanie Schwab

Michael Buckholtz

Followers

Posts

Engagements

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Performance ScoreStephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stephanie Schwab

Michael Buckholtz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance