Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

Stephanie carousel chatgpt recommendation

Right Management

Member of the North American Executive Coaching Team. Coach individuals across diverse industries, cultural and demographic profiles to transition or reinvent themselves professionally. Assist candidates in recruiting into new positions, embarking on a new career paths: consulting, entrepreneurs/new business start-ups and designing creative work options. Facilitate and lead workshops online and onsite on a wide range of topics including personal branding, marketing materials (resume, LinkedIn, personal website, social media and other tools), networking, interview skills, offer/package negotiating, and business/consulting self-employment options.

Executive Coach | Senior Career Management Consultant

Newborn Evolution LLC

Newborn Evolution provides customized solutions to help smart leaders build teams that think strategically, problem-solve effectively and take true ownership of outcomes. We ensure that leaders and their teams are connected to a company’s vision and strategic goals, while providing the skills and mindsets necessary to achieve those goals.

We help transform this into real results through Strategic Advisory, Executive Leadership Coaching, and Training, throughout all levels of a business – so that there is alignment, collaboration, and accountability – by creating a leadership culture from the ground up.

We have worked with more than 100 organizations in over 50 countries around the globe with over 75,000 hours of leadership coaching, training and consulting impacting 28,000+ employees.

Executive Coach | Mentor Coach

Reboot Forward

Certified Executive Coach with a focus on career transition and reinvention, career mobility and leadership training. Work one-on-one with professionals, managers, executives and entrepreneurs including all those in, or aspiring for, leadership positions wanting to propel their careers and businesses forward to maximize their potential. 

Collaborate with human resources professionals to support talent management through facilitated workshops, career search technology and resources, and one-on-one coaching.

Executive Coach | Career Mobility Coach

Refinery

Member of Refinery Leadership's Associate Consulting Team. Provide leadership program facilitation and executive coaching designed to show leaders how to grow, to make better decisions and get real results.

Leadership Coach

TEDxSFU

Invited back for a second year to support and coach the wonderful lineup of speakers for this year’s Tedx Conference.  TEDxSFU took place November 11, 2023

Official TEDx Speaker Coach

Supported the growth of the 2022 TEDxSFU speakers by providing coaching, training and speaker guidance in preparation for the TEDxSFU conference in November 2022. Offered speakers feedback on developing their talks during speaker coaching sessions and dress rehearsals to help each of their talks come to fruition. 
 
TEDxSFU is a platform for industry professionals, advocates, educators, and storytellers to showcase their ideas worth spreading. 
 
#TEDxSFU

Speaker Coach

North Vancouver School District #44

Elected in municipal elections for three consecutive terms.  As a member of the governance board, served as an active decision-maker, and provided leadership and direction to the North Vancouver School District. Three times elected Provincial Councillor as the Board's representative to the BC School Trustees Association, Member of numerous committees including: Audit Committee, Indigenous Education Advisory Council, Policy Review, Student Leadership Council, Secondary Principal Selection and School District's surplus lands review working group.

School Trustee

Inspired Strengths Career Coaching | info@inspiredstrengths.com

Provided professional insight and counsel to assist clients in formulating successful career development strategies, that are customized to fit individual profiles.  Worked with clients to develop successful job search action plans, emphasizing the importance of understanding the true significance of their achievements and the value that represents in the market. Supported youth through their career exploration and decision making process, and support students already attending school to achieve maximum success. Work with high school students, university students and others needing support in the career or educational success, and with individuals who may be unclear about the direction that they would be most suited for at school and or in the world of work.

Career Specialist

One Focus Total Success Inc. - Adult ADHD Coaching

Provided results-based one-on-one coaching designed specifically for adults with ADHD/ADD. Clients included professionals, executives, university students, business owners & start-up entrepreneurs.

ADHD | ADD Coach

Marine Drive Mobile Corp.

Served as company vice president, working directly with CEO / Founder of Start-Up aimed at developing mobile products for online retail transactions and discount coupons.  Winner of the 2010 Entrepreneurship@Wavefront Program.  Marketed and sold company’s products to 3,700 golf courses, manufacturers, retailers, and online merchants.

Board Member, Vice President

Sekoma Strategy Group Inc.

Sekoma Strategy Group focused on providing organizations with corporate training solutions to drive personal growth and team development.

As a facilitator, delivered internationally recognized training programs designed to increase personal awareness and understanding of others, resulting in higher team efficiency through effective collaboration and leadership.

Corporate Trainer

What if your next move wasn’t about doing more… but becoming more of who you already are?

That’s the kind of work I do with senior leaders.

I’m an executive coach who’s spent 15+ years helping people step into bigger leadership roles, navigate tough transitions, and build careers that feel like theirs—not just a résumé checklist.

Before coaching, I spent years as a communications consultant, executive, and startup founder. That mix of strategy, storytelling, and leadership pressure shaped how I coach today. It’s not about being perfect. It’s about being real, intentional, and ready.

Here’s the kind of work I do best:

→ Clarifying your leadership style: what drives you, what slows you down, and how to lead in a way that actually feels like you
→ Helping you show up powerfully: building executive presence without pretending, performing, or pushing too hard
→ Setting goals worth chasing: the kind that stretch you, not just impress others
→ Helping you shift: from stuck to ready, from reactive to calm, from exhausted to energized
→ Growing your career: upward, outward, across the room… whatever “growth” means for you

Who do I work with?
Senior leaders figuring out their next move.
C-suite execs stepping into the unknown after a change in control or reorg.
Mid-career professionals making bold pivots.
And hundreds of managers navigating change, pressure, and possibility.

This work is personal.
It's confidential.
And it works, if you're ready to do the work.

Curious about coaching? Let’s talk.
(Link to schedule a call is at the top of my profile.)

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The Battle

Stephanie Schwab

Barry Forward, PCC, CEC

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taplio

The Battle

Stephanie Schwab

Barry Forward, PCC, CEC

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance