Stephanie Schwab

Helping B2B executive and thought leader teams get active on LinkedIn, leveraging their personal brands to enhance corporate objectives. | American in Spain

We’ve all been talking about corporate social media for more than 25 years.

But now we’re in age of people. Human to human. People buy from people.

It’s time to combine your corporate social media and marketing with that of your individuals.

Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.

So how do you do it?

Executives are: 
- Busy
- Doing their jobs
- Mentoring people
- Managing stakeholders
- Maybe not the greatest writers

If your executive needed a speech, you’d hire a ghostwriter, right?

That’s all well and good if it’s a one-off.

↳ Your corporate social media isn’t a one-off. 

It’s:

✓ Planned
✓ Integrated
✓ Part of your overall marketing and comms strategy

So your executive content needs to be part of that planning and strategy as well.

At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.

And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.

We take a strategic approach to personal brands.
We work hard to align personal brand social with corporate social.
We create content that works for the executive as well as the brand.

Because your people are brands in their own right. 

So let's talk transformation. Your executives, and corporate brand, deserve the stage.

Get in touch to learn more, my booking link is at the top of my profile.

Founder/CEO

Crackerjack Marketing brings clients the best in social media and digital strategy, led by experts in the fields of social media, influence marketing/blogger relations and content marketing. Our business is people-driven: we provide exceptional levels of service to brands and build fruitful relationships with influencers. Our service offering is centered around developing marketing strategy, executing on marketing plans, and training clients to take on their own social media or digital marketing campaigns.

I had a new biz call yesterday from someone who found us via ChatGPT. 

He asked Chat who to work with for a LinkedIn profile revamp—we came up as the premium option.

Chat gave him 2 other choices and also suggested what not to look for.

(See the full chat in the carousel below - it was really nice of him to share it with me!)

He scheduled the call and we had a great talk. I'm confident this will close.

How'd we do this? LLM results are always a bit of a black box, but the following were referenced in source links:

1) Our website is up to date and fully SEO-optimized for the Executive LinkedIn work we do
2) We specifically published a couple dozen optimized blog posts about LinkedIn on our site 
3) I write about Executive LinkedIn all the time here on LinkedIn
4) Chat also pulled content about us from Clutch and GlassDoor

We've now gotten some additional clues from the chat transcript the client shared with where to do some 3rd party content seeding to further improve our visibility.

This LLM stuff works, folks. Keep at it.

Founder and CEO @ Crackerjack Marketing | Working with B2B leaders to turn their LinkedIn presence into their most powerful sales and hiring tool | xPwC | Professor of digital marketing | Chicagoan in Barcelona

Stephanie carousel chatgpt recommendation

A N D Y F O O T E

Andy Foote

If you need LinkedIn coaching from someone who's seen and done it all on this platform, for well over a decade: 

andyfoote@hey.com

I was one of 3,500 LinkedIn Audio beta testers. 

Co-author of 2 very helpful LinkedIn books, both on Amazon:

'LinkedIn Made Simple' - with Ryan Rhoten (2021)
'60 Days To LinkedIn Mastery' - with Josh Steimle (2021)

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Advanced LinkedIn Strategies Coach

The Optima Blue Community

I ran a LinkedIn-focused members organization: The Optima Blue Community is focused on knowledge, sharing and fun. We are a diverse collective of caring and smart professionals (also known as “Bluvians”) who are laser focused on getting as much out of LinkedIn as they put in, and most importantly - having fun doing it.

LinkedIn can be a frustrating and lonely place - belonging to Optima Blue makes it substantially less so. 

Optima Blue is now free to join and we welcome everybody. Search on "Bluvians" to find and request to join our LinkedIn group. Contact me if you would like to join our 'Bluvian Besties' chat group.

A N D Y

Creator & Community Leader

Challenger, Gray & Christmas, Inc.

I provided coaching and consulting services to Challenger Gray & Christmas clients which maximized their effort, enhanced their abilities and significantly reduced time spent on their job search. I partnered with our clients in transition and helped to develop and optimize their search strategies by providing insightful analysis of their career options/objectives/weaknesses and strengths. I leveraged a blend of proprietary and proven one-on-one coaching techniques to assist our clients in a variety of key job search areas including: interview training, resume development, job sourcing techniques, offer negotiation, online branding, networking and personalized marketing plans. 

My specialty: coaching clients to comprehend and fully leverage the LinkedIn platform to network within and ultimately benefit from the (unnecessarily mysterious) ‘hidden job market’.

Career Coach

Association of Information Technology Professionals - Los Angeles (AITP-LA)

Leading Social Media strategy for the AITP (Association of IT Professionals) Chicago Chapter.

Board Member (Chicago Chapter)

British American Business Council

The BABC is the largest transatlantic business network, with 26 chapters -- and 3,000 member companies, including many of the world's largest multinationals -- based in major business centers throughout North America and the United Kingdom.

The Virtual BABC Group (on Linkedin) acts as a social media Hub for the BABC organization.

Membership Director & Board Member (Charlotte NC)

ExecuQuest

ExecuQuest specializes in developing passive candidates on behalf of a US/UK client base, including NYSE, NASDAQ & FTSE 100 companies. ExecuQuest has a reputation for succeeding where other search companies have failed. Complex search engagements, regardless of difficulty, geographical location or time constraints are executed and delivered with consummate ease and professional pride. ExecuQuest is a reputable leader and innovator in the crowded search-research field.

Business Development Manager

ebuga 

Ebuga was an international social network catering to car owners and buyers. Harnessing all of the rich media features of Web 2.0, a smart vertical with the possibility to bring car buyer and suppliers together virtually. Privately funded, combining the experience of classified ads and online know-how.

•	Collaborated on and contributed to the development of a unique and innovative website. 
•	Advised on membership models, quantitative visuals and user content generation.
•	Drafted terms and conditions, responsible for translation of legal text governing usage.
•	Procured dealer database, negotiated usage and tested quality and accuracy of data.
•	Managed UK website, responsible for content and Webmaster duties.
•	Responsible for the majority of English language usage, from blogs to terms & conditions.

Country Manager

HR Solutions Inc.

•	Created action plans to guide senior management in human resource change implementation.
•	Designed practical & effective recommendations to address full range of HR related issues.
•	Organized & facilitated employee focus groups ranging in size from five to fifty employees.
•	Presented final report to management, fielding questions on data and recommended strategy.
•	Spearheaded campaign to improve perception of contract staff, wrote new manual.
•	Requested personally by clients to oversee feedback two years running.
•	Experience of healthcare, manufacturing, financial services and hospitality sectors.

Senior Consultant

Confederation of British Industry

The CBI helps create and sustain the conditions in which businesses in the United Kingdom can compete and prosper for the benefit of all. They are the premier lobbying organisation for UK business on national and international issues. CBI works with the UK government, international legislators and policymakers to help UK businesses compete effectively. CBI members benefit from influence, a wealth of expertise, business services and events.

•	Proactive client retention, engaging key decision-makers and other stakeholders.
•	Business development success; proven record of new media expansion within CBI.
•	C-level credibility and experience; polished networking skills. 1st class presentation skills.
•	Working closely with clients to maximize membership benefits and track deliverables.
•	Consulted at CEO level; analyzed legislative change/impact, communicated CBI lobbying strategy

Assistant Director, London Region

Hughes-Castell

•	Exceeded commission target within 3 months, 4th ranked consultant out of 65 staff.
•	Screened resumes and conducted pre-interviews of candidates, psychometric testing.
•	Provided independent salary and benefits guidance; career advice, strategy & consulting.

Recruitment Consultant

Reassuringly expensive LinkedIn Coach.

I've shared my LinkedIn knowledge with hundreds of professionals (thousands if we're counting seminars, ZOOMs, guest appearances/speaking engagements, presentations etc.) over the last decade. 

The feedback I consistently receive is that the information and guidance I provide is insightful and incredibly useful. I don't just flex what I know. I assess where you're at, what you need, and where you want to go. 

When you buy my consulting time, you get value for money, the opportunity to work with a knowledgeable, high energy instructor who is laser focused on helping you as much as I possibly can (and if you’re American.. very likely to charm and impress you with my British accent, which apparently adds ~25 points to my IQ score). 

andyfoote@hey.com

A N D Y

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The Battle

Stephanie Schwab

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taplio

The Battle

Stephanie Schwab

A N D Y F O O T E

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stephanie Schwab's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStephanie Schwab's LinkedIn Performance