I safeguard SAP clients and their projects from potential setbacks by ensuring top-notch talent acquisition ▪️ SAP Project Guardian

I’m a sales and business development leader with 20+ years of experience driving revenue growth, expanding territories, and building long-term client partnerships across the Pacific Northwest.

My background spans SaaS, IT, and insurance—giving me a unique ability to connect strategy with execution in highly complex sales environments. I’ve led high-performing teams, managed multimillion-dollar pipelines, and built go-to-market strategies that consistently exceed goals.

What sets me apart? I lead with curiosity, communicate with clarity, and never lose sight of the client’s “why.” I’ve sold into Fortune 500s, scaled sales teams, introduced AI-driven outreach tools, and coached new reps to top producer status. Whether I’m leading a discovery call, presenting to stakeholders, or partnering with brokers, I bring focus, follow-through, and a passion for helping people solve problems.

🧰 Tools I rely on: Salesforce, SourceWhale, SAP, LinkedIn Sales Navigator, Google Suite, ChatGPT & Jasper for smart, scalable outreach.

Let’s connect if you’re looking for someone who can build relationships, close deals, and have a little fun while doing it.

Stephanie Thomas-Roid

Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

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Stephanie Thomas-Roid

Crystal Nikosey

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