Founder at Bright Link Talent | Connecting Top Talent with High-Growth Startups

Scaling a team shouldn’t feel like a guessing game, but for many founders and hiring managers, it does.

Here’s what I see all the time:

➔ Companies scrambling to fill GTM roles but losing time (and revenue) to endless hiring cycles.
➔ Founders frustrated by the lack of alignment between their mission and the candidates they meet.
➔ Hiring managers overwhelmed by sourcing, screening, and trying to find talent that truly fits.

Without the right support, building a high-performing team can feel like an impossible task.

Recently, a founder reached out:

“We need to hire a Sales Director and a Head of Customer Success, but I don’t have the bandwidth to manage it. Every delay means we’re leaving money on the table, and I just need someone who can make it happen.”

It’s a common story. Leaders want to scale fast but get stuck in the bottleneck of finding the right people.

With over 10 years of experience in the industry, my approach cuts through the noise, prioritizing long-term relationships and a collaborative effort to match the right candidates with the right opportunities.

We specialize in:

➔ Delivering top GTM talent fast—often within days.
➔ Managing the hiring process end-to-end so you can stay focused on growth.
➔ Building revenue-generating teams that align with your mission and drive results.

I’ve helped founders and hiring managers at high-growth tech startups hire for roles like:

➔ Sales Leadership
➔ Marketing Strategy
➔ Customer Success Management
➔ Operations and Revenue Enablement

At Bright Link Talent, we don’t just fill roles; we build the teams that scale companies.

If you’re ready to stop searching and start growing, let’s talk.

👉 Message me “HIRE” or email me at stephanie@brightlinktalent.com

Stephanie Loewenstern

Nobody is coming to save your job search.

And I know how easy it is to look around and feel like everyone else has it figured out. 

AI, career moves, the whole thing.

They don't.

And your search isn't a race.

Here's what I see holding people back right now, they're spending energy on things they can't control:

The economy. 
Where AI is going. 
The jobs it replaces.

Meanwhile, the people actually landing roles are focused on what they can control:

- Learning AI and the tools shaping hiring
- Staying curious as things keep changing
- Surrounding themselves with people who are also learning
- Positioning themselves differently than everyone else waiting it out

That last one is everything. 

The market doesn't reward the most qualified candidate. 

It rewards the ones who keep moving.

Start with one thing today.

Save this for the hard job search days and share it with someone who needs it.

DM me if you want help figuring out where to start.

GTM Recruiting for B2B SaaS Startups | Sales · Marketing · Customer Success | Founder, Bright Link Talent

Nobody is Coming to Save Your Job Search

Helene Parker

Programmatic Media Expert and Educator with Reach And Frequency ™ Course

I’m your go-to person for Hands on Keyboard Programmatic Training & Coaching:

Here’s how I can help:

Programmatic L&D Support: 
👋🏽A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. 
Book a Discovery Call: https://www.heleneparker.com/workshop/ 


Executive Membership: 
👩🏽‍💻For the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts 
Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   

Accelerator Program: 
👩🏽‍🔬A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. 
Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program  

Self-Paced Course: 
📖Learn at your own speed with full content access. 
Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course 


Our mission is to teach historically excluded people how to start, level up, and grow in programmatic and AdTech. 



Founder and Host

The Programmatic Digest is a 20-35 minutes weekly podcast rounding up fresh, top programmatic headlines from our preferred digital media sources. It is also going to feature educational interviews with other experts in the industry. 

The podcast is rooted in sharing knowledge and educating fellow programmatic ninjas while shining our diverse light. 

Find out more information on our Website: www.programmaticdigest.com

There are some conversations that feel timely.

 And then there are conversations that feel necessary.

This week on the Programmatic Digest podcast , I sat down with Tiffany Wade, Media Director at Hunter Blue, and what unfolded was an honest, grounding, and powerful dialogue about community, mentorship, and what it really takes to grow in programmatic.

Being the only one in the room can feel heavy but bravery isn’t the absence of discomfort, it’s choosing to move forward anyway.

Curiosity, mentorship rooted in service, and protecting your real peace (not the performative kind) - that’s how we grow careers and stay whole while doing it. 

Regardless of where you are in your career and in your life, this conversation is going to remind you that you are not alone and that growth doesn’t require perfection, just courage and community. 

https://lnkd.in/dXXCeeAT

Open video: 193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade on youtu.be

193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade

If you’ve worked in programmatic trading for a while, you probably know this moment well:
You export the campaign data from the DSP.
 You open Excel.
 You build a pivot table. 
Then another one. 
Then another one.
and anoooothaaaa oneeee.

At some point you realize you’ve been staring at spreadsheets for hours trying to understand why one line item is overspending or why performance shifted overnight.
It sometimes reminds me of that famous scene from Friends where the Ross Geller (programmatic millennial - please stand up!!! lol) is trying to move a couch up the stairs and keeps shouting:

“Pivot! Pivot! Pivot!”

For many programmatic traders, Excel pivot tables have been our version of that moment. We pivot, filter, sort, export again, and try to uncover the story hidden inside campaign data.

For years, the workflow was simple: export data from the DSP, open Excel, build pivot tables, find the signal in the noise, and optimize.
Today, that workflow is starting to evolve. AI tools are changing how programmatic traders analyze campaign performance, identify optimization opportunities, and make strategic decisions. Instead of spending hours buried in spreadsheets, traders can now surface patterns faster and spend more time focusing on strategy.

In a recent podcast conversation, Assetou Kone, programmatic expert, shared how she is using GPT and AI tools to help analyze campaign data and optimize programmatic performance. 

(by the way, we are hosting a FREE workshop at the end of the month on this - check comment) 

https://lnkd.in/dPDxZPKk

Open video: Podcast Bonus: How  To Use AI To Optimize Your Programmatic Campaigns on youtu.be

Podcast Bonus: How  To Use AI To Optimize Your Programmatic Campaigns

...The campaign “drove” 1,250 conversions.

Then someone on client side asked:
"How many of these conversions can or have been verified?"

Here I was, all proud and all about how we increased conversion count for this retail client!!! and this question popped up. and I'm 😮...

That’s the challenge with DSP modeled conversions.
Most DSP reporting relies on:
• Probability
• Identity graphs
• Historical behavior patterns
• Platform-specific attribution logic

It’s directionally helpful. It's how we report(ed). 
But it’s not purchase truth.

And when budgets tighten, “directionally correct” isn’t always enough.

That’s why Infillion acquiring Catalina USA is interesting for my fellow programmatic ninjas. 
Catalina brings deterministic retail purchase data:
• 70+ retail banners
• 130M households
• $600B in observed annual spend

Meaning optimization and measurement can be tied to verified transactions, not just modeled conversions.
If this rolls out as promised, it could mean:
🦄 Targeting real SKU buyers
🦄 Bidding toward verified sales outcomes
🦄 Reporting on closed-loop retail purchases

That shifts the conversation from:
 “We estimate this worked.”
to:
 “We can see what sold.”

It’s the difference between counting store visits…
 and counting items scanned at the register.
Same campaign.
Completely different level of proof.

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The Battle

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