Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

Steph Egger

Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale LinkedIn**:

A system of AI agents that generates clients on autopilot

**Including**

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid being restricted by LinkedIn.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get your personalized LinkedIn outreach campaign - For free:

https://www.scalelkdn.com/campaign-builder

Founder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

My parents were here for 2 weeks in Okinawa.

We spent time together. Real time.

Threw ninja stars. Ate meals. Walked the beaches.

I took some time off.

And besides clients' work...

I paused most of my other tasks.

But here's what didn't stop.

My system.

While I was with them, my DM agent was working.

Finding leads. Sending messages. Booking calls.

I wasn't checking my phone every 5 minutes.

I wasn't stressed about pipeline.

I was just... there with them.

And the conversations kept flowing.

That's the whole point.

Most people think you have to choose.

Either you're grinding. 

Or you're living.

But that's a false choice.

If your business depends on you showing up every day...

You don't have a business.

You have a job.

Having something that would run without me was vital...

Because that is how I want to live my life.

Even if I have a one person business.

So...
While I'm throwing ninja stars with my dad...

My LinkedIn machine is working.

(yes, we actually did that 🤣)

While I'm eating dinner with my mom...

Leads are being validated.

While I'm sleeping, replies are coming in.

This is what automation actually means.

Not cutting corners.

Not sounding like spam.

It means building once so you never have to grind again.

It means being with the people you want to be with.

And still having your pipeline full.

That's the life I wanted.

And that's the life I'm living now.

P.S. Does your system runs without you?

71% reply and 3 interested leads.

How these 2 clients did it in 21 days.

Client A started from zero on LinkedIn.

No followers. 
No content. 
No clue.

👉 Three weeks in, he had three interested leads.

(founders in fintech)

From no business to interested leads.

Client B ran his first cold outreach campaign.

71% reply rate.

Not 7%. Not 17%. 

Seventy-one percent.

Here's what I did for both of them.

1) I optimized their profiles.

Not the vanity stuff. 

Positioning that made buyers stop scrolling and start reading.

Messaging that made them feel seen, not sold to.

2) I had them create at least two pieces of content.

Not daily posting marathons. 

Two thoughtful pieces.

Content that showed their thinking. 

Their experience. 

Their perspective.

Not "here's how to do X." 

More like "here's what I learned when I tried X."

Real. Honest. Human.

Then came the part that changed everything.
3) We focused on relationships over selling.

No aggressive DMs. 

No "let's hop on a call" openers.

Instead: genuine comments. 

Real observations. 

Actual interest in the people they were reaching out to.

Warm them up first. 

Build the bridge. 

Then, only then, mention what you do.

Client A's three leads came because he showed up as a real person.

Not a salesperson. 

Client B's 71% reply rate came because his DMs felt like they were from a person.

Not a bot. 

Not a template. 

A human who actually read their profile.

Here's the thing nobody talks about.

LinkedIn isn't broken. 

Most approaches are.

Most people optimize their profile...

Post once... 

Then DM like they're running a telemarketing operation.

Then they wonder why nobody replies.

But when you do the work:
- Profile
- Content 
-Relationships

...the system works.

Both clients proved it in their first month.

You can too.

Start with your profile. 

Make it professional.

Add two pieces of real content. 

Show your thinking.

Then reach out to 50 people this week. 

Not to sell. To connect.

Watch what happens.

The pipeline builds itself when you build it right.

P.S> Human first. Sales later.

A frog was staring at me this morning.

When I opened my washing machine.

After a few seconds...

It leaped out.

I froze for a second.

And thought:

"How did it end up there?".

Then I realized something.

That frog didn't plan to be in my washing machine.

It didn't wake up thinking:

"Today I'm going to hide in a dark, wet box."

It just ended up there. Seeking shelter. Seeking safety.

(still do not know how that happened)

And now it was trapped.

So I grabbed a broom and a dustpan.

Gently scooped it out. 

Walked it to the garden.

Released it back where it belonged.

Here's what hit me.

We do the same thing.

We end up in spaces that aren't meant for us.

Jobs that drain us.

Relationships that suffocate us.

Routines that numb us.

We tell ourselves it's temporary. 

We'll get out soon.

But days turn into weeks.

Weeks turn into years.

And we're still staring at the same walls.

The frog didn't know how to escape on its own.

But it also didn't accept the washing machine as its home.

It waited.

And when the door opened, it didn't hesitate.

Most of us hesitate.

We've been in the dark so long that...

We forget what the garden looks like.

We convince ourselves that...

The "washing machine" is safer than the unknown.

So we stay.

The frog taught me something today.

Sometimes you don't need a grand plan to change your life.

You just need to recognize when you're in the wrong place.

And be willing to move when the door opens.

The door is always "open".

The question is: are we paying attention?

P.S. Shared a pic of the frog in the comments :)

I get 53.1% reply from my DMs.

Here is what I do (daily):

Research 35-40 prospects.
Validate about 24 leads.
Research all of them.
Send 30+ DMs.
Reply to DMs.

That is about 90-160 minutes a day.

In reality, I do not do any of this.

AI and VAs do this for me.

Here's the system:

My VA uses Kondo: Superhuman for LinkedIn DMs to manage the inbox.

-She splits conversations into tags

- Quickly closes low-priority threads.

- Uses keyboard shortcuts to reply faster.

What used to take 1 hour+/ now takes 20 mins for my VA.

Meanwhile, my AI agent validates leads.

Researches them.

Sends personalized DMs in my voice.

And tags me when needed.

(I typically clear my inbox in 5 mins/d)

No spam. No templates. Just context.

Then Extrovert comes in.

I curate feeds of my prospect's posts.

The AI summarizes them.

Suggests thoughtful comments.

My VAs reviews. I approves. I engages.

Two comments before a connection.

(15-20%+ acceptance and reply on average)

Top-of-mind without the daily grind.

The numbers you see above require 5 minutes of my time per day on average.

P.S. How much time do you spend in the DMs every day?

Hello LinkedIn people in Tokyo,

We are meeting on Thursday the 20th of November 2025, at Fáilte at 7 pm for a networking event. 

Leviリーバイ Pells

Venue name:

Fáilte

Address:

〒150-0043 Tokyo, Shibuya, Dogenzaka, 1 Chome−5−2 SEDEビル 5F

View event: Tokyio LinkedIn In-Person Meetup

taplio

The Battle

Steph Egger

Stef Curcio

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taplio

The Battle

Steph Egger

Stef Curcio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stef Curcio's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStef Curcio's LinkedIn Performance