Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

—

My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

Steph Egger

We serve as your B2B sales rep for a fraction of the cost of hiring a full-time employee.

🛑 I help commercial roofing owners book qualified meetings with property managers and building owners.

If buyers can’t see proof fast, they don’t call.

We build a simple system to put your proof in front of the right titles.

The result: more roof walks and better bid opportunities.

What we do:

➤ Manage your LinkedIn profile + content (so you don’t look generic)
➤ LinkedIn ads (targeted to the people who approve work)
➤ Google + AI visibility (so you show up where buyers research)

𝗪𝗵𝗼 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗳𝗼𝗿
U.S. commercial roofers doing $1.5M to $10M+ who want steadier deal flow.

𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘂𝘀
13+ years in contractor marketing. Google Partner. 40+ commercial roofing companies served.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁:
Profile cleanup, proof-driven content, ad targeting, and simple reporting you can understand.

𝗔𝗯𝗼𝘂𝘁 𝗺𝗲
Based in Pennsylvania. I work with commercial contractors and keep marketing simple and measurable.

𝗕𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹
Book a call and I’ll show you what I’d fix first: calendly.com/kodaaugust

Koda August

Commercial roofing owners,

There was a shift in 2008 that buried a lot of roofers.

We’re watching the next one happen right now.

Back then, Google decided who got the first call.
Today, it’s ChatGPT, Google Gemini, Perplexity, Claude.

Property managers aren’t browsing anymore.
They’re asking one question and getting a short list.

1 to 3 names.
Then the roof walk gets booked.

In 2008, the winners were the roofers who showed up on page one.
In 2026, it’ll be the roofers AI can understand and trust.

This shift won’t feel loud.
It’ll feel quiet… until bids stop coming in.

The companies that adapt early won’t just survive it.
They’ll own the next decade of attention.

#CommercialRoofing #AEO
#KodaGrowsRoofers

I help commercial roofing companies show up in ChatGPT and stay top-of-mind on LinkedIn.

Commercial roofing owners,

In 2026, I’m offering 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 + 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗿𝗼𝗼𝗳𝗲𝗿𝘀.

Over the last 5 years, I’ve built 𝟮𝟯,𝟬𝟬𝟬 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 and booked 𝟱𝟬𝟬+ 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 using LinkedIn.

Now I’m helping other roofers do it faster.

Here’s what we handle for you:

𝟭. 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀
When a property manager clicks your profile, they immediately see:
• What systems you install
• Where you work
• Why you’re a safe pick

𝟮. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗿𝘀
Clean connection requests.
No pitching. No spam.
Just the right people seeing your name every week.

𝟯. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘂𝗻𝗱𝗲𝗿 𝘆𝗼𝘂𝗿 𝗻𝗮𝗺𝗲
Proof posts. Risk posts. Process posts.
The kind of content that builds trust before the first call.

𝟰. 𝗜𝗻𝗯𝗼𝘅 𝘀𝘂𝗽𝗽𝗼𝗿𝘁
When property managers reply, we move the conversation toward a roof walk.

If you want LinkedIn to start producing real conversations with property managers, this is the system.

Book time here: calendly.com/kodaaugust

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Your LinkedIn post will outperform your company page almost every time.

Not because your company page is bad.
Because people trust people more than logos.

Property managers don’t follow roofing companies for content.
They watch owners to see how they operate.

They’re looking for:
How you handle leaks and emergencies
How you reduce disruption for tenants
How you communicate during a job
How you deal with warranty and punch list issues

Company pages feel polished.
Owner posts feel real.

And real wins.

One owner post can:
• Outreach a month of company posts
• Get forwarded in group chats and emails
• Stick in someone’s head when a roof problem hits

This is why founder-led LinkedIn works in commercial roofing.

You don’t need daily posts.
You don’t need perfect graphics.

Post proof.
Post risk.
Post process.

When owners post, property managers pay attention.
When company pages post, they scroll.

If you want LinkedIn to drive conversations,
start with the owner’s profile.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

This post is based on a comment from John Kenney III, He nailed it.

Property managers are not judging your “personal brand.”

They’re judging your operational discipline.

Owner posts work because they show how you run the business day to day:
• How you handle problems
• How you communicate
• How your process actually works

That’s what makes an owner post outperform a company page.

But there’s a catch.

If your post says “we’re organized” and your jobsite is chaos, you lose trust fast.
If your post says “we communicate” and the property manager gets ghosted, you lose.
If your post says “we have a process” and closeout is a mess, you look fake.

So founder-led LinkedIn only works when the ops match the message.

If you want owner content to turn into roof walks, make sure these are tight first:
• Daily updates. Same time. Same format.
• Clear issue log. What happened. What’s next. Who owns it.
• Service response standards. Same-day call back.
• Closeout package that is clean and on time.

Post the truth.
Then back it up in the field.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Property managers don’t want a proposal first.
They want certainty first.

And in 2026, that “certainty” is getting built before they ever call you.

Inside ChatGPT.
Inside Google AI.

They ask things like:
Who is reliable for EPDM repairs
Who documents work well for ownership groups
Who won’t create tenant headaches

Then AI gives a short list.

If your company is not clear online, you do not make the list.
No list. No call. No proposal.

That’s why “showing up in ChatGPT” matters.

It is not about traffic.
It is about being the name AI feels confident recommending.

Property managers want certainty.
AI only repeats what it can clearly understand.

#CommercialRoofing #AEO
#KodaGrowsRoofers

Commercial roofing owners,

Big milestone for us.

PR Newswire just featured Lauer Media Company for our work in Answer Engine Optimization.

Why that matters for roofers.

Google used to send people to 10 links.
Now AI gives a short answer and a short list.

AEO is how you become one of the names AI recommends.

Search is shifting fast.
Property managers ask AI direct questions.
AI repeats what it can understand and trust.

What we’re building for commercial roofers:
• Proof pages that answer real owner questions
• Schema so AI reads your site right
• FAQ pages that match how people search
• Tracking so you can see the lift

Best line from the release:
Search is moving from being found to being chosen as the answer.

If you want to be one of the first names AI says, that’s our work.

#CommercialRoofing #AEO
#KodaGrowsRoofers

taplio

The Battle

Steph Egger

Koda August

Followers

Posts

Engagements

Likes

Performance ScoreKoda August's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Steph Egger

Koda August

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Koda August's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKoda August's LinkedIn Performance