Brand Strategist | I position challenger B2B brands for lasting growth with audits and strategic workshops | Strategy @ SHFT Agency

I've been in the game for over a decade, exploring the marketing industry supply vertical, working with clients of all sizes to design brand strategies and work that deliver business growth and cultural impact.

A strategic storyteller obsessed with turning data into insights, I craft narratives that give brands a
voice worth hearing.

But to get good, I needed to embark on a journey to do things worth living.

I explored rich cultures from all five continents, learned five languages, and tried as many foods as I could. I sweat buckets in jungles, swam in oceans, watched the opera and stared at the Mona Lisa.

I now help Levoit—a billion-dollar company and #1 seller of air purifiers in the US—build their brand.

I also run my own shop, BAM BAM, where me and other brand and creative hustlers help startups and in-house leaders ditch template thinking to build and activate positioning that drives impact.

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My capabilities include:

🟠 INSIGHTS: Market audit, category mapping, competitive analysis, customer interviews, action and desktop research.

🟠 STRATEGY: Positioning, category creation, value proposition, go-to-market, customer journey maps, briefs.

🟠 CREATIVE: Naming (brand/product/service), verbal identity, touchpoint design, creative briefs, integrated and tactical campaigns, social content, ongoing support for roll out.

Need any of this? Send me a DM. 📩

BAM BAM—Bring Your Own Brain

👊

Steph Egger

Classic City Consulting

We help growing businesses transform their websites from cluttered and confusing to clear, focused, and conversion-driven. As companies expand—adding services, entering new markets, or targeting diverse audiences—it’s easy for their core message to get lost in the noise. We specialize in simplifying complex digital presences, creating streamlined experiences that connect with audiences and drive results. Through a proven process of collaboration, strategy, and thoughtful design, we help organizations clarify their messaging and optimize their websites to align with business goals.

Our approach isn’t about checking boxes—it’s about being a creative partner to CMOs and marketing leaders. We offer structured, iterative processes, balancing strategy with flexibility to ensure projects meet real needs and exceed expectations. Whether it’s refining navigation, tightening messaging, or reimagining how a website supports growth, we empower teams with websites that work for them, not against them. When your online presence is clear, your audience understands who you are, what you do, and why they should trust you—and that’s when real business growth happens.

Chief Executive Officer

Georgia CxO Forum

My goal is to foster community between the individuals within the Georgia CxO Forum. I dive deep on how to bring people together virtually and in-person in hopes to help create new relationships.

Chief Community Officer

Chat With Leaders

Short chats. Meaningful ideas. Chat With Leaders is a podcast to give resilient, servant leaders a platform for sharing the inspiring things they’re doing to lead their teams, customers, and themselves wisely.

Co-Founder

BW Missions

In my role, I work with BW Missions helping turn experts into thought leaders. I lead their client web development efforts building personal websites for Authors, CEO's, and Thought Leaders. We strive to help our clients stand out and belong with their message.

Head Of Web Development

BRADLEYWEST

People love telling stories as much as hearing them. They listen and interact if the experience isn’t just a shout-loud, buy-now message, but a dialogue, a relationship, an experience, where they’re at the center alongside the brand.

The BRADLEYWEST team includes senior advertisers, media strategists, social promoters, video producers, photographers, bands, filmmakers, musicians, crm, email & loyalty program experts, designers, writers, and…

Well, you get the idea. At the core, we are all senior producers, devoted to creating the content that puts brands right in the action, where the consumer is the star – ultimately shareable in large and small bites. Our unfair advantage comes from decades of expertise pushing that content out across multiple media channels, driving sales, shares, conversation, followers, engagement and advocacy.

We put your brand in the picture, song & the story.

Director Of Web Development

SOLTECH Inc.

SolTech brought me on to assist in a handful of projects they had in the queue which needed an apt PHP developer.

►  Inherited "half-way" completed, custom-built architecture from another firm and made client-requested modifications
►  Customized web application to pass data in both directions to physical devices provided by the client
►  Created budgeting application utilizing the Yii framework, SASS and AJAX
►  Assisted SolTech team with WordPress customizations
►  Across all projects we utilized Git as well as an AWS environment
►  Worked alongside Solution Architects to ensure server environments were setup appropriately for PHP projects

After working with Soltech as a freelancer, we converted our relationship to that of a B2B partnership.  Classic City Consulting actively partners with Soltech on WordPress and PHP projects.

Web Developer

SportChirp

SportChirp has a mission to be a one-stop website for athletes, parents and coaches that is meant to “level the playing field” across all sports and levels. The platform allows users to write and find reviews on teams, coaches and organizations. Users can also build SportChirp profiles to network, catch the eye of recruiters, and post pursuits for playing or coaching opportunities.

Our slogan, #LEVELTHEPLAYINGFIELD, represents our mission in two important ways:

1. REVIEWS: Right now, teams, coaches and organizations have all the upfront knowledge about athletes. SportChirp will change the world of sports by leveling out the amount of information available to athletes about the same teams, coaches and organizations they want to play for.

2. RECRUITING: SportChirp will provide a platform for athletes to get noticed -- anywhere in the world not just in the more “privileged” areas.

The Home Depot

► Managed Home Depot Garden Club WordPress website
► Initiated go-live process management website migrations between environments
► Implemented Home Depot-wide JS includes for the Garden Club
► Managed WordPress code for Garden Club to ensure browser compatibility
► Created new plugins to be implemented on the Home Depot's Garden Club website
► Collaborated with the API team to dynamically inject product information pods

Inward Solutions

► Initiated the shift towards WordPress for their brochure sites
► Developed responsive sites for clients
► Created complex and custom WordPress sites for clients who needed full control of every element
► Worked with connections between a LAMP stack and .Net environment
► Integrated PayPal recurring payments
► Built custom PHP applications

PHP and WordPress Developer

TenDotO

► Created initial Edify application that launched SmartFolks into the marketplace
► Ensured Edify was responsive so users could have flexibility to play whenever
► Utilized WordPress to create the Edify platform and it’s social elements
► Managed eight individual sites on the WordPress platform to ensure usability
► Assisted in the development of the new Edify platform which utilized the Yii framework
► Designed new site for the migration to Yii
► Automated the site creation process
► Streamlined the user experience in the process of moving over from WordPress
► Analyzed data and made easy-to-read charts for managers to track user progress
► Allowed clients to dynamically change the UI

PHP & UX Developer

Make it work, then make it work better | No more brochure websites.

I’m Chris LaFay, an entrepreneur, strategist, and the founder of Classic City Consulting. For over a decade, I’ve been passionate about one thing: helping growing businesses simplify their digital presence so they can connect better with their audience and drive growth.

Many companies face a common, unspoken challenge: as they expand, their message gets lost in the chaos—whether it's through an overabundance of services or unclear website navigation. That’s where I come in. At Classic City Consulting, we specialize in turning scattered websites into streamlined experiences. We help organizations articulate their story, focus their messaging, and make their online presence a powerful tool for conversions.

When I’m not working with CMOs and marketing leaders to tackle website clarity, I reflect on the entrepreneurial journey through writing. My blog—where I share thoughts on growth, mistakes, priorities, and everything in between—has become my space to process the lessons I’ve learned navigating business and life.

I’m here to collaborate, problem-solve, and make digital experiences clearer for everyone. Whether you’re struggling with a website that doesn’t convert or you simply need a creative partner to help you focus, I’d love to connect.

What I bring to the table:

✅ Leadership in web design and development strategy
✅ Expertise in website clarity and conversion optimization
✅ Proven process for scaling websites alongside business growth

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The Battle

Steph Egger

Chris LaFay

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