B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

We're HIRING!

Post our Series B founding round every team at Dreamdata is hiring and ramping up for the next chapter in our adventure.

If you're an A-player feel free to reach out to me - whatever your skillset.

In my team we're currently looking to hire:

Product Marketer

Head of Paid Ads

Writer

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

You ask, we deliver.

Super excited to announce one of our most requested features: CRM Syncs for HubSpot and Salesforce! 🎉

Now Dreamdata’s engagement data, AI signals, and audiences sync automatically into the CRM so Marketing can activate insights directly in HubSpot/Salesforce, and Sales can see who’s actually ready to talk.

You choose what to sync (Engagement Score, signals, sessions, audiences, LinkedIn engagement, firmographics, journey links, etc.), and we map it to any standard or custom fields. Syncs run automatically after every data refresh, so the CRM is always up to date.

This makes it easy to:

Prioritize hot/warm accounts inside CRM

Trigger workflows and tasks based on real intent

Give Sales visibility without extra tools or dashboards

In short: 

Dreamdata isn't just reporting anymore we're powering action directly where Sales works. 🚀

Would you like to do marketing to B2B Marketers?

Now is your chance.

We're hiring a Performance Marketing Lead.

The role is based in Copenhagen.

More info below:

Open article: Performance Marketing Lead - Dreamdata by apply.workable.com

I'm incredible proud to officially be announcing our new product tier: 

Dreamdata Activation 🚀

At Dreamdata we started by solving one of the toughest B2B marketing problems: 

Measurement. 

But knowing what works is only half the battle. 

Now, it’s time to act.

Dreamdata Activation empowers B2B marketers to do and report on all their account-based marketing ideas.

Because you weren’t hired to be a spreadsheet admin --> Take a look below 📹

Nothing better than to see your customers reacting like this to a new feature!

Introducing Dreamdata Audience Reach Report 📊

The Audience Reach Report, is a new feature that finally shows exactly how many of your target accounts your B2B marketing is reaching. 

No more guessing. No more gut-feeling.

Select an audience and see how target accounts or contacts that your account-based marketing reached within this audience. ✅

Ross Andrew Paquette

Maropost

Maropost is the only unified commerce platform designed from the ground up that connects companies with their customers at every step of their journey. Providing a single customer view, Maropost creates unified, personalized customer experiences, helping brands increase conversion and brand loyalty. 

Pairing white-glove service with industry-leading technology, Maropost makes customer engagement easy. 

Headquartered in Toronto, Canada with offices globally, Maropost was named Canada’s 10th fastest-growing company by Canadian Business in 2019 and ranked #159 on Deloitte’s North America Fast 500 growth index in 2018. Recognized as a G2 “Leader”, Maropost is trusted by brands such as Dollar General, Tools.com, Mercedes-Benz, and Scott Sports. 

Learn more about Maropost platforms below:

https://www.maropost.com/
https://www.retailexpresshq.com/
https://www.findify.io
https://www.jetsend.com/
https://www.inboxaware.com/

Chairman and CEO

Maropost Ventures

Maropost Ventures began with the belief of supporting founders and organizations who share our philosophies around stable, profitable growth, all while contributing to the social, wellness and environmental causes that will power the global community forward into the future.

From our initial interaction to the various stages of growth, we operate to support founders and shareholders to grow their organization into renowned and longer term successes.

Investments Include:

Compono
Lyres
SpaceX
Pressa
Easypost
ApplyBoard
Provectus Algae
Groq
Guestio
Radinn
People.ai
Moonshot Brands
and many more.

Managing Director

Maropost CARES

An organization lead by Maropost and our generous donors. Founded on our corporate stewardship toward the protection, conservation and education of global environmental issues.

Building a 100 year+ tech company.

Ross Andrew Paquette founded Maropost in 2011 as a customer-centric ESP, but it quickly grew beyond their original vision. As their capabilities expanded, so did their customers, and in a few short years, they became one of the fastest-growing companies in North America, without ever raising funding.

Their goal then was the same as it is now: to build a better platform by responding to customer needs. With that aim in mind, Maropost has evolved into a fully unified customer engagement platform, designed to provide a single solution for all areas of business—across marketing, commerce, service, clienteling, referral, and more.

Along the way, they’ve made it their mission to connect brands with their customers, by unifying customer data to create unified customer experiences. Maropost is changing the way organizations operate through technology—breaking down the divides between and within departments, so companies can truly understand and engage their customers.

He is also working to make philanthropy more efficient, by using their technology to power not-for-profits. This includes MaropostCares, a nonprofit focused on giving endangered species a second chance, restoring ecosystems through conservation initiatives, and giving a voice to the earth and its inhabitants. MaropostCares is about leaving a legacy of sustainability and responsibility. Focusing on environmental and conservation efforts, they’re focus is on making the world a healthier, happier, and cleaner place through innovation.

🚀 Big news from Maropost!

Last week, we launched Maropost Commerce Cloud – the newest addition to our Unified Commerce platform, built to help mid-market ecommerce merchants scale effortlessly across stores, regions, and catalogs.

With Commerce Cloud, you can manage everything – storefronts, products, inventory, orders, fulfillment, and customers – from a single solution.

Key features that will help you scale smarter and faster:

• Rapid storefront creation (drag-and-drop, no coding)
• Simplified inventory management across all channels
• Optimized checkout for higher conversions
• Cross-channel marketing automation
• Operational control across multiple stores and regions

Learn more about what Maropost Commerce Cloud can do for your business: https://m-post.co/43DVbTQ

#unifiedcommerce #ecommercetech

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Omnichannel Is Finally Here (For Real This Time)

We’ve talked about omnichannel for a decade, or more frankly — but in 2025, it’s finally real.

Customers don’t think in channels; they think in moments.

They discover products on TikTok, compare prices in-store, and complete checkout online.

The smartest retailers are connecting all those data points to create one seamless, contextual journey in as few systems as possible.

🧠 When every channel shares the same data, every experience feels consistent and personal.

Omnichannel isn’t a buzzword anymore. It’s the foundation of modern retail.

#Omnichannel #RetailStrategy #CustomerJourney

In 2025, customer data isn’t just powering campaigns — it’s shaping entire business models.

Leading retailers and merchants are using first-party data to optimize everything from inventory decisions to dynamic pricing and personalized experiences.

The key shift? 

Moving from insight to action in real time.

It’s not about collecting more data — it’s about activating it faster and smarter.
📊 The winners this year are those who close the loop between what customers do and how the business responds — instantly.

#RetailInnovation #EcommerceData #CustomerExperience

🚀 Maropost is hiring: SVP or VP - Engineering
 
We’re looking for a bold, customer-obsessed technology leader to define our global engineering vision, scale world-class teams, and build the next generation of our unified commerce platform.

If you thrive in high-growth SaaS environments, excel at leading global engineering orgs, and have a strong track record in AI/ML-driven product innovation — this is your opportunity to make a massive impact.

Join us if you're a builder, not a passenger, and want to shape the future of a company powering 5,000+ brands on our way to 100,000+.

📩 Ready to lead our engineering transformation? Apply now or share with someone who should.
 
Link- https://lnkd.in/g3uQsKZy

#hiring #SVP #engineering #SaaS #AI #leadership #Maropost

Shoppers in 2025 don’t just want personalization — they expect it.

From curated product feeds to predictive recommendations, customers now assume brands will understand their needs before they even search.

But there’s a catch: trust and transparency are everything.

Personalization works only when customers feel their data is used responsibly.

💡 The formula for success = ethical data + meaningful context + authentic connection.

The future of loyalty will belong to the brands that balance empathy with intelligence.

#Ecommerce #Personalization #CustomerLoyalty

The Future of Ecommerce: Frictionless Everything.

The ecommerce leaders of 2025 are obsessed with one metric: effort.

How much effort does it take to browse, buy, and get help?

From one-click checkouts to instant returns and AI-powered chat, frictionless experiences are now the new baseline.

When you remove the friction, you unlock what really matters — emotional connection and repeat purchase.

🛒 Every unnecessary click is a missed conversion. Every delay, a lost moment of trust.

Simplify the path, and customers will stay on it.

#EcommerceExperience #CX #RetailTech

🚀 Maropost is hiring: SVP or VP of Finance!

We’re looking for a bold, strategic, and customer-obsessed finance leader to shape our global financial vision, scale high-performance teams, and drive disciplined, AI-powered growth across our unified commerce platform. 

If you thrive in fast-growing SaaS environments, excel at building scalable financial systems, and bring a strong track record in automation, plg implementation, forecasting, and M&A—this is your opportunity to make a massive impact. 

Join us if you're a builder, not a passenger, and want to help steer a company powering 5,000+ brands on our way to 100,000+.

📩 Ready to lead our finance transformation? 

Apply now or share with someone who should. 

Link: https://lnkd.in/gceMp68P

Inventory Visibility = Customer Confidence

🔍 “Is this available now?” is one of the most important questions in ecommerce.

Real-time inventory visibility isn’t just operational — it’s emotional.

Customers feel instantly reassured when they know exactly what’s in stock, where it is, and when it’ll arrive.

Transparency = trust.
Trust = conversion.

#InventoryManagement #EcommerceTrust #Omnichannel

Gen Z is Retail’s New Reality Check!

They demand speed, transparency, multi-channel experiences, and values to match.
 ✔ They shop on TikTok
 ✔ They expect replies in real time
 ✔ They expect diversity, sustainability, and fairness
 ✔ They buy with emotion and intention

Retailers that respect this generation win not just dollars — but cultural relevance.

#GenZCommerce #NextGenRetail #FutureConsumers

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The Battle

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