B2B Revenue Attribution | Cofounder at Dreamdata.io

I believe great marketing happens where data, intuition, and teamwork meet. Data shows what’s working. Intuition helps you take bold steps. And teamwork keeps it all together. Without it, everything falls apart.

Over the years, I’ve helped scale businesses and build marketing teams at companies like Upwork and Airtame - and now Dreamdata. 

Along the way (I think) I've learned a thing or two: 

Growth isn’t just about numbers. It’s about making smart decisions and balancing data with creativity. And no team succeeds unless the people on it are thriving.

Today, as co-founder and Chief Marketing Officer at Dreamdata, I'm passionate about helping B2B companies figure out what’s working and do more of it.

Why?

Because B2B customer journeys are... Complicated. They’re long, complex, and practically impossible to track without the right tools. 

Luckily, Dreamdata fixes this. In fact, I can proudly say the Dreamdata has become the tool I always needed in past B2B marketing roles. But we're not done yet.

We give you a clear view of your go-to-market efforts. You can see every touchpoint, prove ROI, and know what drives revenue. 

However that's not all. We also help you act on it. Build audiences, automate campaigns, identify buying signals with AI and focus your efforts on what works.

Great decisions aren’t about guesswork. They’re about knowing what works and having the confidence to act. 

That’s what Dreamdata helps you do. 

And it’s what I’ve spent my career helping marketers figure out.

Steffen Hedebrandt

We're HIRING!

Post our Series B founding round every team at Dreamdata is hiring and ramping up for the next chapter in our adventure.

If you're an A-player feel free to reach out to me - whatever your skillset.

In my team we're currently looking to hire:

Product Marketer

Head of Paid Ads

Writer

AI-Driven Activation & Attribution for B2Bs | Cofounder at Dreamdata.io

You ask, we deliver.

Super excited to announce one of our most requested features: CRM Syncs for HubSpot and Salesforce! 🎉

Now Dreamdata’s engagement data, AI signals, and audiences sync automatically into the CRM so Marketing can activate insights directly in HubSpot/Salesforce, and Sales can see who’s actually ready to talk.

You choose what to sync (Engagement Score, signals, sessions, audiences, LinkedIn engagement, firmographics, journey links, etc.), and we map it to any standard or custom fields. Syncs run automatically after every data refresh, so the CRM is always up to date.

This makes it easy to:

Prioritize hot/warm accounts inside CRM

Trigger workflows and tasks based on real intent

Give Sales visibility without extra tools or dashboards

In short: 

Dreamdata isn't just reporting anymore we're powering action directly where Sales works. 🚀

Would you like to do marketing to B2B Marketers?

Now is your chance.

We're hiring a Performance Marketing Lead.

The role is based in Copenhagen.

More info below:

Open article: Performance Marketing Lead - Dreamdata by apply.workable.com

I'm incredible proud to officially be announcing our new product tier: 

Dreamdata Activation 🚀

At Dreamdata we started by solving one of the toughest B2B marketing problems: 

Measurement. 

But knowing what works is only half the battle. 

Now, it’s time to act.

Dreamdata Activation empowers B2B marketers to do and report on all their account-based marketing ideas.

Because you weren’t hired to be a spreadsheet admin --> Take a look below 📹

Nothing better than to see your customers reacting like this to a new feature!

Introducing Dreamdata Audience Reach Report 📊

The Audience Reach Report, is a new feature that finally shows exactly how many of your target accounts your B2B marketing is reaching. 

No more guessing. No more gut-feeling.

Select an audience and see how target accounts or contacts that your account-based marketing reached within this audience. ✅

Criteria Corp

Marketing Operations Manager

KBKG - Tax Credits, Incentives & Cost Recovery

BridgeRev | An Elite HubSpot Partner

For over a decade, we’ve empowered countless organizations to scale by building processes and systems on the HubSpot platform. By implementing RevOps strategy, you can drive predictable revenue by leveraging every client-facing team. Unlock efficiency, make data-informed decisions and create a customer-focused solution that powers your growth.

Sr. Product Strategist

Go Nimbly

Principal Consultant

We help SaaS companies drive more revenue by creating a buying experience that’s both frictionless and human.

Sr. RevOps Consultant & DemandGen Strategist

Digital Pi

Senior Manager of Client Services

Revenue Operations Consultant

Demand Gen Specialist

Mediaocean

• Created and managed end-to-end digital and traditional marketing
campaigns.
• Developed advanced marketing automation integrations leveraging
engagement programs (nurture streams), persona targeting, and digital
paid ads (Google AdWords, LinkedIn, and Facebook)
• Oversaw critical Demand Gen components such as lead scoring, lead
assignments, and reporting / attribution.
• Managed content creation and strategy including thought leadership,
sales enablement tools (case-studies / one-sheets) client newsletters,
social posts, email templates, forms, and landing pages.

Demand Gen Marketing Lead

Home Partners / Pathlight

• Managed online public relations through active monitoring and mitigation of negative online reviews.
• Analyzed insights data and generated regular and on-demand reporting for Director of Operations.
• Provided real-time solutions, acting as a liaison between customer base and multiple internal departments to coordinate resolutions for negative client experiences.

Engagement Analyst

• Coordinated and organized branding activities that included sales presentations, outreach campaigns, and networking events.
• Generated new business and managed existing relationships by executing over 200 weekly targeting communications via email and phone.
• Researched outreach opportunities based on key business objectives to maximize the number of effective impressions delivered.
• Collaborated with marketing team to strategize and optimize future and ongoing outreach campaigns.
• Integrated team functionality between technology and operations teams to analyze consumer feedback and enhance user experience.

Marketing Coordinator

Guaranteed Rate

• Managed logistics in regards to document distribution.
• Attended to issues by developing business relationships among
external financial institutions.

Legal Documents Coordinator/Post Closing Assistant

I'm a passionate and enthusiastic problem solver who thrives on delivering exceptional experiences as an operator. What sets me apart is my commitment to leading with empathy and a love for empowering those around me.

I love taking disparate teams and systems and transforming them into collaboration stations. One thing that has always defined my work is being a finisher. While it can be challenging to pinpoint where to start and stop in the ever-evolving landscape of RevOps, Marketing Operations, and AI - I've honed the skill of seeing projects through to conclusion.

With certifications in Marketo (Certified Expert)2x, Salesforce Certified Administrator, Hubspot, and a robust educational background in Sociology and Business Intelligence, I excel in analyzing Business Development and Demand Generation strategies and insights to increase revenue. Additionally, I have experience across multiple Marketing Automation platforms, including Hubspot, Pardot, and Eloqua. Moreover, I am skilled in optimizing team dynamics, uniting diverse agendas to a common goal, and harnessing strategic and operational drivers to deliver results. Furthermore, I am adept in marketing automation programs that engage potential clients and efficiently execute the marketing objectives of an organization. 

Core Skills:

• Database / CRM - Marketo
(Certified Expert), Salesforce (Salesforce Certified Administrator),
Microsoft Dynamics (MSD),
Power BI, Tableau

• Ad Tech / Martech - Google
AdWords (Certified), Google
Analytics, Adobe CC,
HubSpot, Mailchimp, Pardot

• Web - Wordpress, Drupal,
General HTML/CSS

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The Battle

Steffen Hedebrandt

Adam Enright 🏎️🏁

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Steffen Hedebrandt's LinkedIn Performance

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