Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale Acqusition**:

A system of AI agents that generates clients on autopilot

*Including*

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid annoying account restrictions.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14-21 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get and learn how to generate clients in <15 minutes a day:

https://bit.ly/15-min-acqusition

Founder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

"Prices are rising next month, but not for you"

Told me the owner of our local cafe in Okinawa.

I go to this cafe at least once a week.

I have introduced it to friends and family.

The owners are a beautiful couple in their late 30s with 2 kids.

They are pretty reserved.

But we have occasionally asked each other questions...

Out of curiosity.

I asked where they were from, why they built a cafe here, who did the renovations, and questions like that.

They asked me what I do for a living, where I am from and why I moved to the Okinawa countryside.

They felt like not raising the prices for me.

I feel that when you build an authentic bond, miracles happen.

You have access to things you did not have before.

But a bond is not somethign you can force.

It's something that is built out of pure curiosity and intention.

You cannot fake it.

If you do, people feel it.

P.S. You can try by yourself... Or do it with me. Just click on "Visit my website" above to start your outreach journey.

Clients with no traffic or followers on LinkedIn | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

Personalized DMs aren’t the problem.

Getting no reply is.

The problem is not:

- Time spent personalizing DMs.

It is to spend time on DMs to:

- Be ignored
- Have long convos that go nowhere

It's impossible to get a reply to 100% of your DMs.

Or convert every conversation into a sales call.

But there are ways to:

Set yourself up for success.

I have helped 300+ professionals with their outreach.

And here is the fastest way to get to set up a predictable outreach system.

1) Go manual

Spend up to 10-20, even 30 minutes (if needed) per lead and create a hyperpersonalized approach. Reach out to 3-5 prospects/d.

2) Choose your MVP

If you get 2 positive replies with <50 DMs, stop and systemize. Otherwise, repeat: iterate with a new approach.

3) Scale

Keep a manual approach for 3-5 people/day while refining to improve conversion/decrease time spent. Automate/delegate/systemize for another 20 leads a day (approximate your manual approach, the best you can).

- Extra: Every single word has to be focused on the prospect.

P.S. Want to get my help finding your unique content and DM angle to convert leads? Click here: https://lnkd.in/gSRwVezB

Outreach loves action...

And hates overthinking.

I consult at least 1-3 people daily on DMs...

And the number#1 outreach killer is:

- Not doing outreach

Sounds like a ridiculous insight...

But you might have found yourself in one of the following scenarios:

- Not wanting to sound salesy
- Not knowing whom to target
- Not knowing how to start a conversation

The root issue here is the same:

Overthinking and inaction.

And outreach lives "in action".

And many keep that nagging feeling at the back of their mind that tells them:

"You should be sending DMs".

I have worked with many consultants and business leaders...

I have never seen anything that delivers results as quickly as outreach.

It is possible to start getting leads and clients virtually TODAY.

If you do not know where to start, do this:

1) Find leads that fit your ICP

Possibly active. And leave a comment on their post (if not, go to step # 2).


2) Send a connection request

Ask a question about their business.


3) Pivot

When they reply, ask a questionabout their business but related to your services.

P.S. If you want to start your outreach journey, click on "Visit my website" above to schedule a Positioning and prospecting session.

LinkedIn reach has dropped by 60-70%.

But there is a new opportunity in 2026.

LinkedIn, like other social media platforms...

Has reached a maturity point.

It was more sudden and steep because of AI.

A year ago...

Anything below 2-4k views was an "underperforming post" for me.

Nowadays, anything that cracks the 1k views is a success :)

(and I am grateful for every single view)

The opportunity on LinkedIn used to be mostly in the "exposure" of content.

And many are still so focused on what they lost...

That they do not see what is in front of them.


- Before:

You would get several leads a week from content.

CTAs in the content and templated DMs were enough to generate clients.

We didn't have time or need to reach out to each and every one of them in a personalized way.


- Now:

We get a few leads from content.

Templated DMs and CTAs are not as effective because the numbers are smaller.

And a personalized approach becomes the new opportunity.


Here is how I do it:

1) Comment on a lead's post a few times
Be intentional with each and every comment. No AI stuff.

2) Send a conenction request
If they do not connect with you first

3) Start a conversation
Be intentional with your DMs.

P.S. I am creating a resource to show you my entire warm outreach process. Comment or DM "outreach" to receive it when it's ready.

Got my first 47 clients with templated DMs.

Then it stopped working.

Reach dropped. 

Inboxes got saturated. 

The playbook I relied on became everyone's playbook.

I was relying on profile visitors and new followers.

But the algorithm was not as generous as it used to be.

Building relationships from content became harder.

So I had to find another way to keep leads coming in.

And what came out of it is a system that:

- Takes me 30 minutes a day instead of 2 to 4 hours.
- Does not rely on traffic or followers.

Watch the training here👇

https://lnkd.in/gXBkfqjQ

I don't talk business unless I receive permission in one of these ways:

- The lead opens up about an issue you can solve
- You receive a compliment about your [topic]

(I explain my entire process here https://lnkd.in/gXBkfqjQ )

Not everyone gets here on their own...

I gently guide my prospects.

Once I have a conversation...

I ask a simple "this or that" question to gently guide them.

Relationships are built on trust.

If I don't have it... 

I don't move the conversation forward.

For example, yesterday, a prospect replied 

"I'm selling on LinkedIn, but it's hard to keep up with how much time it takes".

Here, I know I have their trust and permission to pivot.

There are other ways to do outreach.

This is the way I chose.

P.S. Do you "talk business" in your first DM?

I am all in for human outreach.

But I am not anti-automation, because:

- You can use automation to enhance the human touch

(and do it outside of your account so it's safe)

Here are 3 examples where automation enhances the human touch:


1) Lead validation

This is a classic repetitive task that is vital, but can easily be done by AI.

This already saves 15-45mins a day, depending on volume.


2) Lead research

To create personalization, you need to do your research. AI is amazing at providing information that you can then turn into a personalized message. Like content recapping or identifying the lead's ICP for example.

This can save 1-3 minutes per lead.


3) Systemization

Knowing exactly when to comment on a lead's post or connect with them and having all the conversation context in one place with Extrovert before reaching out.

Also, if I need to create a reminder when the lead is not ready to have the conversation today, I set a reminder in Kondo: Superhuman for LinkedIn DMs.

Hard to quantify, but can easily save 10-20 mins/day.


Human touch does make a huge difference.

But seeing automation and AI as enemies of intentional outreach is a mistake.

You can use automation to enhance it and free up your time and mental space to focus on leaving intentional comments and DMs to your prospects.

P.S. I am teaching how to go from a stranger to clients to my community every week. Comment or DM "system" to receive the Doc of the program.

One thing I have learned about outreach:

It likes action.

It does not matter if you get it wrong...

Fail...

And get ghosted.

It's ok even if you pitch slap people...

What's important is:

- That you take the lesson.
- Apply the learnings.
- And move on.

You have a unique opportunity to get in front of your ideal clients.

It's up to you to make the best of it.

P.S. Do you DM at all?

Build and scale intentional Client Acquisition systems | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

To grow a business intentionally means:

To say no a lot more than to say yes.

If:

An opportunity does not align, you say no.

A strategy does not feel right, you say no.

If you don’t want to offer it, you say no.

That is how you unlock the exact opportunities that energize you.

And that is how you grow your business intentionally.

I'm teaming up with Lana Iwabuchi. Leadership & EQ Facilitator and Founder of Rocklit, for a live Zoom event:

How to Grow an Intentional Business

How to generate leads and manage talent effortlessly:

📅 Tuesday, March 24 

⏰ 6pm Japan · 10am CET 

💻 Live on Zoom


Here's what we'll cover: 

→ How to build an intentional LinkedIn lead gen system that brings clients to you consistently 

→ How to scale by building something that energizes you, not exhausts you → How to attract, inspire, and grow the right people around your vision

The best businesses aren't built on hustle alone.

They're built on clarity, the right systems, and the right people.

If you're ready to grow with more ease and purpose, this is your event.

P.S. Click on “attend” to join the event.

Justin Rowe

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Chief Executive Officer

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

I finally crossed over to the Claude side.
Is it worth the hype?

I've been a ChatGPT loyalist for over a year. It's been my brainstorming partner, my copy machine, my late night "help me think through this" tool.

But I kept hearing people rave about Claude. So I finally gave it a real test. 
Not a toy prompt. 
Real work across our agency.

Here are my top 5 use cases so far.

1. Building LinkedIn audience profiles from a client's website. I copy-paste a client's website and company page into Claude with a targeting prompt I built. 

It gives me back distinct audience segments with exact LinkedIn filters, job titles, company sizes, and even prioritization on which to launch first. 

Work that used to take hours now takes minutes.

2. Competitive research in one shot. 
I feed it 5 to 10 competitor URLs and get back a structured breakdown of positioning, pricing, messaging, and a full SWOT analysis. 

I still validate everything, but the heavy lifting is done before I even open a spreadsheet.

3. Summarizing client call transcripts. 

This is the one that sold me. I drop in a 40-minute call transcript and get a clean summary with key takeaways, action items, and even draft strategy notes. 

The writing actually sounds like a person wrote it, which was my biggest frustration with other tools.

You can connect google drive, google calendar, and gmail all to claude so it just automatically has access to pull in emails, transcripts, look at calendars...and act like a chief of staff or personal assistant. 

4. Ad copy variations for testing. I start with one strong concept from our team and use Claude to generate 10 to 15 variations for A/B testing. 

The structured prompt keeps everything on-brand and the output needs way less editing than what I was getting before.

5. Repurposing long-form content. I feed it a webinar transcript or podcast and get back a blog outline, social posts, pull quotes, and email copy. 

One recording turns into a full week of content.

The tool matters less than people think. 

What actually matters is the quality of what you feed it. 

A lazy prompt gets you generic output no matter which AI you use.

But if you bring your own expertise, your own frameworks, and real inputs like transcripts and data, the output is genuinely useful.

That's the difference between using AI as a shortcut and using it as a multiplier.

Check out the Live event (or register to see recording) - Claude 101 + 5 B2B Marketing Use Cases - https://lnkd.in/g2szqRXP


Additional Resources:
Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

CMO @ Impactable | B2B LinkedIn Ads Partners | ABM + Signals | Obsessed with Account and People Signals.

Impactable is officially a  LinkedIn Marketing Partner for Signals Partner!
Really proud of our team and shout out to our awesome rep Mark Ayesh 🫡 

What is CAPI you might ask and why does it matter?

Super short version:
- better conversion data funneled back to LinkedIn 
-better in platform data to make decisions
-better results and more insights on conversion by demographics etc

CAPI (Conversion API) is basically the process of taking offline conversion (things you can't easily track by page load or Google Tag Manager (which most marketers hate). 

Things like webinar attendees
In person attendees
Sales accepted lead
Closed won deals
Kajabi signups

Especially things that don't happen digitally or happen on websites other than your website...CAPI could help pipe that data back to LinkedIn. 

And then LinkedIn basically will then cross-reference each person uploaded to see if any impressions were served to know if there was any influence and if so how much. 

So...I guess it's getting pretty series with this relationship. 

Come a long way from when my original startup received a cease and desist letter from LinkedIn 😂 (story for another day if you don't know this one). 

Questions about LinkedIn conversion tracking?
Drop a comment 👇

Website Linkedin Ads Agency: https://lnkd.in/guEafPKk
LinkedIn Ads Demo Video: https://lnkd.in/gudY92cC
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable Youtube Channel: https://lnkd.in/emYVDn_T

Impactable becomes LinkedIn CAPI certified partners

I started in restaurants - LinkedIn helped me become a part-owner of a small 4-shop franchise.  That's where I started to learn about marketing. 

Yea...I know..you likely didn't know that about me.

My first experience in marketing was trying to leverage LinkedIn organic, Facebook, and local partnerships to get real humans to come to our physical shop. 

Not exactly the same as B2B marketing lol but it's not so different. 

1. Gain visibility and start with small ponds
Good news is that in the organic game..there are not usually 100+ restaurants trying to dominate the local LinkedIn scene in their city..so it was actually easy for me to stand out and get attention for our new sandwich shop in town. 

This actually led to real revenue and a partnership opportunity. 

2. LinkedIn lead gen - simple but effective. 

A. Created sales navigator list of HR leaders, operation leaders, event leaders at orgs, and company owners, and just sent daily connection requests and links to our menu and pricing...and this led to a big catering business. 

3. Email marketing - we started a little newsletter. 

I know that sounds crazy because we were just like a little sandwich shop so what's the newsletter even about??

I honestly barely remember, but I know we got emails of our customers who signed up for the app or DoorDash, and I'd send a monthly newsletter basically sharing local news, fundraising we were putting on, new sandwiches or shakes on the menu, and maybe an offer/deal. 

Honestly, I was mostly just trying to cover more surface area (top of funnel, I guess 😂 ) to get more humans to get a craving for our sandwiches, soups, and shakes. 

That's how it started...and this sparked my love and curiousity around marketing which later became a side hustle that became an agency that led to an acquisition. 

And yes, that's me before kids, grey hair, and facial hair apparently.

Spending 30 hours to vibe code something that saves you $50/mo is not genius… u just suck at math

Treat LinkedIn like a networking event.

That mental shift changes everything.

At the DemandShift Summit, I shared something I think people miss about LinkedIn growth.

Posting content is only half the equation.
The other half is what happens after.

Imagine you give a short talk at a networking event and someone walks up and says:

“𝘏𝘦𝘺, 𝘵𝘩𝘢𝘵 𝘱𝘰𝘪𝘯𝘵 𝘺𝘰𝘶 𝘮𝘢𝘥𝘦 𝘢𝘣𝘰𝘶𝘵 𝘟,𝘠,𝘡 𝘸𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵𝘪𝘯𝘨.”

You wouldn’t say “Thanks 🙏” and walk away.

You’d engage them, ask a question, and continue the conversation.

LinkedIn works the same way.

When someone comments on your post, treat it like a real interaction. 

Expand the idea, ask their perspective, and actually add something to the discussion.

Two things happen when you do this:
➡️ You build real relationships
➡️ The algorithm amplifies the interaction

Posting creates visibility but it's real conversation that creates momentum.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

#LinkedInGrowth #PersonalBrand #ThoughtLeadership #B2BMarketing #RelationshipMarketing

Today CJ Craig hits her one-year mark at Impactable.

In 12 months she’s completely revamped our initial 100-day client journey, helped us move into a real mid-market offering, and straight-up elevated client success across the board.

The result isn’t just prettier docs. 

The team feels more proud of their work. 

We’re doing better, deeper work with fewer clients and higher revenue per client and she was a great force in that direction for us. 

She's also been a great champion of our team and moral booster as we navigate the ups and downs of startup/agency journey (which is not easy). 

CJ, thank you for the leadership, the details, and for making us choose quality over quantity. 

Proud to have you on the team. 

Here’s to year two.

Pro LinkedIn hack to 10x visibility
Comment "This is utter nonsense" on 20 posts daily

Do this and tell me your profile views, engagement, and organic reach of your actual posts doesn't 5-10x.

PSA: Don't actually do this 😂 

But there is a valuable point here...the things that "work" to get vanity metrics. you track can 100% be gamed....but how much actual valuable growth would really come from this...none I'd guess. 

And yet marketing leaders chase all sorts of "hacks" like this every week. 

Things that help show a bump in "metrics" while doing nothing for the actual business. 

Some examples:
-running top of funnel lead gen forms to a cold audience with a fluffy lead magnet that your intern made...great to show "leads" but don't waste sales time with those

-making posts on LinkedIn about how you hate AI or how you got a bad DM...great for impressions on LInkedIn but likely no use or relevance to what you actually sell

-Cutting out LInkedIn ads spend because it's hard to prove and doubling down on Google ads because it's showing all the conversions

-spending 50 hours learning and creating V1 stuff in AI or claude code just so you can make cool posts and talk down to the peons who have a life all the while we all know whatever you launched won't actually still be in real production use to clients 90-days from now

If I could give other marketers a few pieces of advice that they for sure did not ask for and would likely not ask me for 😂 

1. Almost all successful engagements I've had with clients and even massive orgs is to start by amplifying what's already working before worrying about anything new

2. Understand the foundations first: what you actually do that's different, unique, craved, and defensible....and targeting should stem from there

3. Always secure warm 1st party audiences and warm digital audience before prioritizing cold accounts

4. Never start with cold native channel targeting before tapping into existing in-market demand if it exists (paid search)

5. Always anchor scaling paid search spend with healthy retargeting frameworks to atually get the most out of competitive paid search traffic

6. Organic and paid ads should not be 2 separate strategies...paid should amplify organic

7. Use paid retargeting to funnel prospects into owned communities for more efficient long term plays

8. Build a personal brand on Linkedin or 1 core channel you choose and take it seriously

9. Pretend it's your money and you have to prove that what you're doing is working...but more importantly that there isn't an even better use of that budget even if it is "working"

10. Be humble and keep a student mentality...we are all just experimenting honestly

If someone visits your website today, what story are they going to see over the next 90 days?

Most companies don’t think that far.

At the DemandShift Summit, I talked about how middle-of-funnel content is where trust is won or lost.

Someone clicked. They showed intent. 𝘉𝘶𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘴𝘬𝘦𝘱𝘵𝘪𝘤𝘢𝘭.

Now you have a window.

If you could shape their opinion with 15 carefully chosen pieces of thought leadership over three months, what would you show them?

That’s how I approach retargeting.

Not as a generic reminder campaign.
But as a curated content engine that reinforces authority, expertise, and point of view.

When you control the frequency and the message, you can influence the buying decision long before the sales call.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

#DemandGeneration #B2BMarketing #ThoughtLeadership #PaidMedia #Impactable

You might already be the most visible expert in your network.

That was something I shared at the DemandShift Summit that surprised a few people.

Your feed is unique. And so is everyone else’s.

If you’re intimidated by the biggest creators on LinkedIn, here’s the reality. 

Most of your network isn’t following them. 
𝘔𝘰𝘴𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘪𝘴𝘯’𝘵 𝘦𝘷𝘦𝘯 𝘢𝘤𝘵𝘪𝘷𝘦.

If you show up a few times a week with thoughtful content, you may become the most consistent voice they see.

That proximity matters.

People don’t always follow the most famous expert.
They follow the one who feels relatable.

And that might already be you.

#LinkedInGrowth #ThoughtLeadership #B2BMarketing #PersonalBrand #BuildInPublic

Every one is obsessed or worried about attribution and proving ROI but many arn't taking basic steps to show/prove LinkedIn Ads

Here's the short version
1. With data/privacy shifting, ad pixels like LInkedIn insight tag is missing information and not passing back valuable conversion events back into the platform. 

2. This means that you'll often be flying blind with platform data and not able to see what's really working or not working from a campaign group or ad set level. 

3. This also leads to lack of insights around what audience demographics are working. 

When you have proper conversion data, you'll see things like:
-What company size are we doing better/worse with
-What industries are we doing better/worse with
-What countries are winning in vs need to stop spend

These are the kinds of insights that actually guide us to where to spend money or stop spend and where we need to double down and create more focused messaging for high-impact segments. 

Conversion tracking and attribution is something everyone seems to want to do a little better at so this should be helpful.

How server-side conversion events fix match rates, survive ad blockers, and protect privacy The LinkedIn Insight tag is great, but modern browsers and

Open article: Privacy-first tracking for LinkedIn Ads (Why CAPI Matters) by Justin Rowe • 3 min read

Privacy-first tracking for LinkedIn Ads (Why CAPI Matters)

Stop complaining about LinkedIn cold pitch DMs.... that's not the issue
Issue is you're building a network of cold selling bots....

The cold pitch-slapping DMs from your new 1st connections is what everyone loves to complain about. 

But where is the accountability and common sense to understand why it's happening and what you can do about it.  

1. 95% of cold pitches come from your new 1st connections
2. YOU ACCEPTED THESE REQUESTS - that's on you...you have any rules about who you accept?  You should...

But but but...Justin...I should be able to accept all the requests I want and just not get pitched.

Yes....but it's kind of like saying you should be able to leave your car unlocked in the bad part of town and not get robbed. 

You're right of course...but what does that actually change? 

The world is still the way the world is and you can either be a complaining victim...or take some small logical steps to protect yourself right?

So here's the rules that fix this
1. Only accept requests from those who you believe will be mutually beneficial
2. Build your own network or be built into everyone elses

-The more powerful thought is this...if you only accept connection requests as your form of growth..you are just being built into a ton of other peoples network for their purposes vs building your own...take control!

3. Send 10-15 targeted connection requests strategically daily

4. 1 intro message, no sales pitch, give value and intro

5. Post valuable content to nurture and educate

6. Don't be afraid to network a bit and mix it up in the comments and on the feed and yes even in the DMs. 

7. Complain less on LinkedIn and post more valuable content. 

And of course, if your CEO asks...it's AI powered of course and you used claude code to do it on auto-pilot.

Your posts and newsletters should be so good people are feeding their AI Agents with YOUR content.

Already people are singing up for newsletters just to be ingested by their AI agents so they can accumulate their trusted brain of knowledge to talk to.

Information is becoming cheaper, faster , and easier….. but a strong POV and TRUSTED expertise will be more rare than ever.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

AI tools are incredible for learners. 
They’re not replacements for operators.

ChatGPT and other models are phenomenal for people like me who want to understand the space, test ideas, and get smarter fast.

They lower the barrier to entry.

But they don’t remove the need for someone to architect the system, manage the risk, and make it work inside a real company.

AI is accelerating builders.
It’s not eliminating the need for expertise.

The companies that win won’t just use AI.
They’ll know how to operationalize it.

Website Linkedin Ads Agency: https://lnkd.in/guEafPKk
LinkedIn Ads Demo Video: https://lnkd.in/gudY92cC
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable Youtube Channel: https://lnkd.in/emYVDn_T

#ArtificialIntelligence #B2BMarketing #FutureOfWork #AIOperations #Impactable

Warm audiences are the most underutilized asset in B2B marketing.

At the DemandShift Summit, I challenged something I see all the time.

Teams pour the majority of their budget into cold campaigns while ignoring the people who have already raised their hand.

💻️ You already have website visitors.
👥 You already have company page visitors.
🪪 You already have engaged prospects, email subscribers, and pipeline sitting in your CRM.

And chances are, you already have content that’s working.

There are specific posts that consistently generate inbound interest. They spark DMs, attract ICP-fit comments, and move conversations forward. 

Those aren’t vanity metrics. They’re signals.

Instead of creating something entirely new for paid, amplify what’s already proven and show it to the people who are already warm.

If you want help turning your warm audiences into real revenue, that’s exactly what we build at Impactable.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T
Thought Leadership Done For you Motion - https://lnkd.in/gEn-5TuR

#B2BMarketing #DemandGeneration #LinkedInAds #PaidMedia #Impactable

The hardest part of AI isn’t building it. It’s controlling it.

Gabe Larsen told me about a Fortune 100 COO who said they won’t allow random builders plugging agents into core systems.

Why?

Because once you start connecting AI to CRM data, billing systems, and proprietary information, the stakes change.

We’re even seeing this internally.

We’ve talked about building assistants that let clients query their LinkedIn ad data, contracts, and performance history.

Sounds powerful.

But then you ask the real questions.
𝘞𝘩𝘰 𝘩𝘢𝘴 𝘢𝘤𝘤𝘦𝘴𝘴?
𝘏𝘰𝘸 𝘪𝘴 𝘪𝘵 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦𝘥?
𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘦𝘯𝘴𝘶𝘳𝘦 𝘤𝘭𝘪𝘦𝘯𝘵 𝘈 𝘯𝘦𝘷𝘦𝘳 𝘴𝘦𝘦𝘴 𝘤𝘭𝘪𝘦𝘯𝘵 𝘉’𝘴 𝘥𝘢𝘵𝘢?

That’s when this stops being a fun AI experiment and starts becoming infrastructure.

The winners won’t just build agents.
They’ll build secure systems around them.

#ArtificialIntelligence #EnterpriseAI #AIGovernance #SaaS #Impactable

The fastest way to prove expertise is to show your work.

One thing I shared at the DemandShift Summit is how I approach thought leadership.

Instead of vague advice, I try to publish the actual playbook.

Sometimes I’ll spend a whole weekend turning a process into something visual and shareable.

Two things happen when you do this.

First, it forces you to clarify your own thinking.
Second, it shows people exactly how you approach the problem.

And that builds credibility.

Don't just say you’re an expert, prove it. 

#ThoughtLeadership #BuildInPublic #B2BMarketing #ContentStrategy #MarketingStrategy

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The Battle

Stef Curcio

Justin Rowe

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stef Curcio's LinkedIn Performance

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