Stapho T

Hello there👋🏼! Thanks for checking out my profile. 

As you can see, I'm Stapho Thienpont; a B2B marketing consultant focused on companies with high ACV.

Instead of trying very hard to convince you of my expertise, I would like to share some random facts about myself here. If you want to learn more about my experience, you can always look at my content or my ... experience section.

🛫 in 2018 I wanted to start a marketing agency, I realized I didn't have enough money in the bank to do that in Belgium. So I took the 900 Euros I had in the bank, booked a one-way flight to Bulgaria, got an apartment there, and started my agency there. Ran it for a good 2,5 years before I sold it. 

🥋When I was 20 years old, I was obsessed with Brazilian Jiu-Jitsu, so much so that I dropped out of college to sleep on the mats of a gym in Stockholm. I later used that experience to start my own Brazilian Jiu-jitsu gym that accumulated more than 100 members in less than seven months. 

🐈🐈‍⬛ I have two beautiful cats, so if you want to distract me during any meeting or conversation, feel free to mention them for a 17 min detour. 

While I don't think any of the above will make you see me as an expert in ABM, Demand Gen, and Go-to-market strategy, it paints a picture of who I am. 

That being said, I'm the third member of fullfunnel.io, which is the best consultancy for B2B marketing for companies with high ACV. We're second to none regarding go-to-market strategy, demand generation, and LinkedIn marketing. 

Together we have almost 40 years of experience and the case studies to back it up. 

So if you want to talk about BJJ, B2B marketing or my cats, please do hit me!

Marketing Lead

In charge of implementing a full-funnel high ticket B2B marketing with attributable impact on revenue. Some noteworthy initiatives so far:

1. Implemented 16 week lead nurturing program to accelerate pipeline velocity. 
2. Implemented ABM processes in the warm-up and activation stages. 
3. Helped define a cross-vertical and cross-horizontal segmentation, ICP's, and positioning. 
4. Implemented 1st and 3rd party intent data into our lead generation workflow. 
5. Mapped out the sales and marketing pipeline with microstages and relevant actions per stage
6. Executed on LinkedIn campaigns with CTR around 1.5%. 
7. Used LinkedIn social selling and thought-leadership across multiple accounts as a lead nurturing, demand generation, and sales enablement tool. 
8. Led a team of content creators. BDR's, and external vendors throughout dozens of campaigns.

The Alliance

Director of Community and Marketing 

Community Director

Fostering community-led growth through engagement to create value in resources, events, content, and interactions shared within communities at The Alliance.  Specifically, I manage PLA, FA, RMO, CMOA, and CMA.

Community Manager

Customer Marketing Alliance

Product-Led Alliance

CMO Alliance

Finance Alliance

Revenue Marketing Alliance

MediaSmarts

Media Education Specialist

CER Education Recruitment

Secondary English Teacher

Wales High School

Secondary School English Teacher

Costco Wholesale Canada

Front End Employee

My job at The Alliance has a lot of moving parts, but I am lucky enough to have two stellar teams that I manage: Marketing and Community.

My marketing team is a powerhouse that consists of 7 amazing people who market over 200 in-person and 50 virtual events a year.  I oversee all of their marketing channels that include Hubspot, LinkedIn, popups, etc. 

The community team are a second-to-none team of 4 hard working women who manage the 15 communities at The Alliance.  I oversee their work on Slack, community events such as meetups, webinars, virtual meetups to name a few and so much more. 

My day is never boring, it's never the same and I wouldn't change any of it!

Rebecca Boucher

taplio

The Battle

Stapho T

Rebecca Boucher

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