Grow your investment boutique 📈 Founder / CEO @ Havener ⭐ $30B AUM for boutiques w/ The Billion Dollar Blueprint™ 💲 Story-led sales & marketing for founders, fund mgrs, and teams 🎤 Speaker ▪ Podcast Host

Hi, I’m Stacy - a blue-collar girl from the Berkshires who turned a way with words and love of numbers into a business that has raised billions for boutique asset managers.
 
I’ve raised $8B+ for new/undiscovered funds that led to $30B+ in follow-on AUM.

Being a female founder in the male-dominated investment industry at the age of 30 required a huge leap of faith in connecting two tribes: talented boutique asset managers and early adopter investors.

The leap of faith was spot on. 

10+ years later, Havener Capital Partners leads the industry in helping investment boutiques grow. We help clients in three ways: (1) Embedded as part of your sales and marketing team (2) Consulting on sales and marketing efforts with you (3) Coaching you and your team in our membership community

Whether it’s consulting and masterminds, expanding sales and marketing capabilities, or connecting to our network of RIAs and family offices, clients benefit from an expert team and a time-tested framework that has raised billions for boutiques.

If I can be of assistance, please reach out at stacy@havenercapital.com

A little more about me: 

I’m obsessed with all things old school – hip-hop music, classic cars, craft cocktails and vintage furniture. My best lessons in life were learned on the soccer field where I went from picking flowers at the age of 9, to playing on all-boy teams, to becoming an Academic All-American in college. 

Most days you will find me at our office in the city-by-the sea, Newport, RI, sitting next to my reggae-loving husband (who is also my business partner), with a Dunkin Donuts coffee in my hand, and our rescue pitbull at my feet. In addition to building a business together, Erik and I are raising a daughter which is by far my favorite adventure. 

At the heart of it all, there is one thing I believe in – underdogs. Doesn’t matter who we are or what industry we are in, we all start from the bottom; we have all been underdogs. This rebel spirit fuels me every day.

Stacy Havener

Started the year at $400 million, now? $1.9 billion. And a heart of gold from Day 1. 

These flowers are for Sean Peche 

His success in building Ranmore is impressive and inspiring

But the true inspiration is who he is as a person, friend, and leader

If you have met Sean and his team, you know they are special

This year has been a breakout year for Ranmore as AUM crossed the $1 billion dollar mark (and counting, currently at $1.9 billion)

-- Have they got a differentiated portfolio, yes 

-- Have they got the performance, yep

-- But they have something more

Heart
Passion 
Kindness

And while performance and process and portfolio matter a lot

The people matter most

We got together yesterday to celebrate Sean

How he has built his business with an incredible team 

And how he lives his life as an incredible person

- Owning his roots and his heritage
- Helping people who really need it

- Believing when others don't 
- Showing up when others won't 

Sean is an inspiration 

And as we talked about yesterday at lunch
"You can't be what you can't see"

In order for people to believe they can do something, they need to see someone else doing it

We need to see someone like us achieving that same success 

For every boutique who is on the path 

For every founder / fund manager who has a dream

See Sean Peche 

You can do this
We can do this

Congrats Ranmore and Sean
These flowers are for you 💐
Thank you for all you do

Spoke on a panel with two friends yesterday… and left with many more. 🥰

Honored to join fellow boutique champions James Lindsay and Dani Hristova for a powerful conversation at AIMSE Europe Limited.

We dug into the landscape for specialist managers:
what’s good, what’s tough,
and what we can *actually* do about it.

Here were a few themes that hit home:

---

1️⃣ Resist the temptation to hide

Boutiques often hide when markets get rocky.
We shrink. We stay quiet. We wait for “better times.”

But hiding is a bad plan.

Because our uniqueness is the thing allocators remember.
Our edges, our insights, our craft.

It's how we do in tough markets, yes, and also how we show up.
How we own mistakes and headwinds and struggle.

Use our voice consistently in good/bad times, not conveniently when all is rainbows and unicorns.

---

2️⃣ Hold space with confidence

Allocators aren’t trying to build a lineup of samesies.
They’re building portfolios of complements.

That means there is often a seat at the table for us.

For differentiated thinkers
For specialists
For boutiques

But we have to hold our space.
Not with bravado.
With presence.

A quiet, grounded confidence that says:
We know who we are. 
We know what we do. 
We know the value our strategy brings to a portfolio.

Complement > Compete

---

3️⃣ Don’t change… and also, change

(This was one of my favorite moments from the panel. 😂)

Because it’s the nuance we never talk about:

✔️ Don’t change the essence—the thing that makes us special, distinct, compelling.

✔️ But do change the strategies, tactics, or approaches that no longer serve us.

Maybe those tactics weren’t ever meant for us.
Maybe they worked for “everyone else”… but not for specialists like us.
Maybe we’re meant to lead with something different...

because we authentically are. ❤️

Boutiques grow when they stay anchored in their uniqueness
and unafraid to evolve everything around it.

---

Grateful for the panel.
Grateful for the room.
Grateful for this community building the future of active management.

Lucky and honored to be a part of it

💐

My friends at a $10B fam office are my London lifeline (and British decoder ring). I underestimated something kind of big.

Yesterday, we talked about entrepreneurial spirit and growth mindset...

*Is this easier to tap into for Americans than the British?*

🤔

Many brilliant people struggle to tap into their entrepreneurial spirit.

Not because they lack ideas.
Not because they lack ambition.

But because they’ve been conditioned to believe:

- Growth should feel safe.
- Investing in yourself is risky.
- And if you stretch… you’ll be confronted, not supported.

(That word confronted is sticking with me as it's the opposite of what our clients feel.)

Entrepreneurial spirit isn’t a personality trait.

It’s a muscle.
One that anyone can build.

Here are 3 ways we can start tapping into it:

---

1️⃣ Make a micro-bet on ourselves

Not a moonshot.
Not a quit-your-job-jump-without-a-parachute bet.
A micro one.
The kind that expands our identity without collapsing our nervous system.

Sign up for a workshop

Launch a tiny pilot

Test an idea with 3 trusted people

Micro bets → micro wins → macro confidence.

---

2️⃣ Trade perfection for iteration

Entrepreneurs don’t wait for the perfect plan.

We take the next step.

Ship.
Learn.
Adjust.
Repeat.

When we stop insisting “I must be ready" before I make a move, we start discovering “I can figure this out” now while I move.

---

3️⃣ Surround ourselves with people who believe in growth

Environment is everything.

We rise in rooms where:

- Investing in growth is normal

- Stretching is celebrated

- Support replaces scrutiny

Progress > perfection

Entrepreneurial spirit is contagious, yes, but only in the right company.

---

Here's my promise to you:

Growth is worth investing in.
And it doesn’t have to feel painful.

It can feel supported.
It can feel expansive.

It can feel like the moment we finally remember who we’ve been all along.

(That last one 🙌)

👉 If this resonated, I’d love to hear which of these 3 help you tap into a growth mindset? 

And of course I am here for any additional learnings on American // British culture and personality nuances

PS I am your biggest fan. ❤️

= 
If you are going to AIMSE today in London, see you there! 

(Entrepreneurial spirit will be a vibe.)

"Traditions aren't about adding more to your busy schedule, but filling it intentionally."

That quote hits after a weekend of Thanksgiving and traditions.

The word "Intentional" gives things a different spin tho. A more heart-filled spin. More weight attached to even the lighter things we do. 

Here are a few of mine:

Is it even Thanksgiving if we don't... 

-- Start the day with a 3.1 mile "Pie Run"

-- Screw up at least 1 recipe 

(this year it was the pumpkin pie for me, made it twice if I'm honest) 😬

-- Have a dance party in the kitchen

-- Watch Christmas movies, drink red wine, and cry 😭 🥰

Those things could be happenstance
But I think they are intentional

Traditions don't always have to be shiny fancy sparkly
or highly starched tight collared stuffy

Sometimes they are messy and cozy and comfortable 

And those moments are some of the best.

My heart is full of gratitude going into the 49th week of the year.

Here's to more intention.

Your turn. 

👉 Add to the list! Is it even the holidays if we don't... 

(🥧 pie run over the years 📷)

"Don't look back - you aren't going that way." I disagree. Look back.
(Also important to look right 😘)

Play the way you are facing. 
Yes. ⚽
Plan forward. 
Yes. 📈

*And measure backwards.*

That’s the look back we need.

Because high achievers hit a goal and then we move the goal post on ourselves, don't we?

Next milestone.
Next level.
Next goal.

Between now and next there is a gap. We can get stuck there.

Measuring backwards is the breakout of that gap.

It's the gain - measuring how far we’ve come.

That’s confidence.
And we need to protect it.

Here are 3 ways to measure backwards ⬇️

1. Reflect in milestones, not miles.

Think back to the beginning of the year: where were you on key goals then vs now?

Go back 3 years: what problems or goals felt big then that you've checked off the list?

Progress compounds quietly.

2. Revisit your firsts.

The first client.
The first hire.
The first pitch that worked.

Remember when this version of normal was just a dream?

3. Re-read your own receipts.

Testimonials.
Notes from clients.
Screenshots of kind words.
Proof that your work is working.

Progress hides in plain sight.
We just forget to turn around and see it.

So before year end take time to look back.
Measure backwards.

We've come a long way, Friends. 

👉 Which of the 3 look backs are you vibing with? 

---

✨ Enjoyed this post?

❤️Like
💬 Comment
💾 Save
✍️ Subscribe to my newsletter for more story-led insights on sales, mindset, and growth.

I missed a big opportunity in our London expansion. Obvious, even.

UK fund managers want access to the US market. 

(Ohhhh - why didn't you just tell me! 😉)

We have been helping London-based fund houses sharpen their story,
build a narrative that moves investors,
embrace behavioral-finance-based sales strategies,
and leverage LinkedIn to grow.

I overlooked a foundational element, target market.

The outcome many UK boutiques want most?

Access to U.S. investors.

When I came to London this trip, I was struggling a bit with our offer, I decided to ask a point blank question

What do you want? 
Really. Tell me. 

And slowly but surely it answers started to make sense

On our AIMSE panel, Dani Hristova said how tough the UK market is for boutiques.

Conversations with fund managers and C-suite execs who point blank said, we want access to the US.

And me, v not Captain Obvious, saying: riiiiight, I get it (now)
🤦‍♀️

Because here’s the reality:

🇬🇧 It’s getting more difficult to grow in the UK.
Pension and wealth channels are 
consolidating.
Family offices are tough to crack.
Launching a boutique is still incredibly challenging.

And yet…

🇺🇸 The grass is greener in the U.S.
Not because it’s easy.
But because it’s *possible*.

Here are 3 reasons the U.S. market is a fit for non-U.S. managers:

1️⃣ Access to a broader, more diverse allocator ecosystem

Pension funds, endowments, foundations, consultants, multi-family offices, RIAs: the U.S. has depth and diversity that gives boutiques room to find their people.

2️⃣ A culture that rewards specialization

U.S. investors actively seek differentiated shops.
Story, narrative, and edge matter here, especially for boutiques who know who they are.

3️⃣ A more open door for global perspectives

Many allocators want outside-the-U.S. ideas: new geographies, new frameworks, new edges.

Being non-U.S. is an advantage.

The wild part?

This opportunity has been in front of us the whole time... and I nearly missed it.

So now, we’re leaning in. 

👉 Did I get it? What else am I missing? What is in the way of US  distribution?

I overheard a fund salesperson throwing shade at a conference.
Plot twist...

It was said about a multi-billion allocator (which is bizarro bc Hi, that's a dream client for you but ok)

The salesperson was ragging on the fact that this allocator posts on LinkedIn and has a newsletter.

(let's insert crickets chirping so we can process the absurdity for a minute)

Now, let's count the ways this is wrong.

1. If I heard them talking smack, others did too. It's not a good look generally. Call me pollyannic but nobody got time for negativity and nastiness. 

2. Shade is often a big glass of hater-ade in disguise. Whenever we feel jealousy or envy towards someone, it's actually a clue that we may want something they have. 

3. LinkedIn is right here for all of us. For free. And if you are still sleeping on its power, that's a you problem. There's a whole crew of us that got the memo and are making it count. 

(that's just 3 things but please add to the list bc there's so much more wrong and missing)

---

If you think (secretly or overtly) that LinkedIn and building a personal brand is "arrogant," I am going to politely suggest, in the words of Ice Cube, that you check yourself before you wreck yourself.

It's not arrogance to be sharing our thoughts authentically... 

it's ignorance not to.

👉 What would you add to the list of wrongs or what would you advise this shade thrower to consider?

=

+ In finance? Wondering if LinkedIn could help you build a brand (and a business)? We got you (and yes, it can)

+ Dec 12 workshop with Anna. No shade shall be thrown. See you there!

Growth unlocks hide in unlikely places. (This $1 billion backstory starts with a box in the garage.)

Check it:

$1 billion raised in 3 years.
For a new fund.
From a base of $1 million of the founder's own money.

No track record? 
No data?
No problem.

A new strategy and a new vehicle launched by an existing founder-led $4B hedge fund.

My mandate was the launch of this new fund and most of the firm was super skeptical about.

(like massive eye roll)

I wasn't. I was confident and I went right for the goods.

The founder's words.

A box of old letters
Commentaries over the years 

When I think back to my most successful capital raise, the thing that moved allocators wasn't the performance or the pitch deck.

It was decades of investor letters that were pulled into a collection.
Sitting in the founder's garage in a water logged box.
Yellowed pages.
Coffee stains.

The letters gave a glimpse:

-- Good times and bad times.
-- How they thought through the '08 crisis.
-- How they positioned when everyone else panicked.
-- What they saw that others missed.

The letters were gold.

Because here's what we forget:

Capital raising isn't about investing in numbers.
It's about investing in the people who generate those results.

How they think differently.
What they see that others don't.
What they do that others won't.

The allocators who took a chance on this new fund weren't buying a bulletproof process.
They were buying beautiful minds.

A way of thinking that had weathered decades.
A perspective that had been pressure-tested.
A voice that stayed consistent and edgy when markets went mad.

We spend so much time perfecting our pitch decks.
Polishing our performance charts.

But the real differentiator?

It's in how we think.
How we communicate that thinking.
How we've thought through problems over time.

That founder didn't just have returns.
He had receipts.

Proof of how his mind worked.
Evidence of his decision-making.
A paper trail of his principles.

And that's what moved the money.

Not the numbers.
The narrative behind them.

So before you update that deck for the 47th time
Before you add another shade of blue into the chart of those performance metrics 😘

Ask yourself:

Are you showing them the numbers
Or are you showing them the mind behind them? 

Because investors don't back businesses.
They back the brains that build them.
The people with the beautiful minds.
You. ❤️

👉 Do you think LinkedIn is collection of people's thoughts like a digital box of letters? 

=
+ Got words?

+ Join us Dec 12th to workshop how old letters and commentaries can fuel your growth flywheel.

+ (The gal in this pic is aces. Hint: it's not me )

6 little lies we tell ourselves as boutique fund managers


1. Investors will find me.

They are busy. They don't have time to search for you. 


2. It will only take 6 months to fundraise.

Double or triple expectations. 12 - 18 months average due diligence cycle. 


3. Large allocators will give us a small percentage.

They can't. It's not worth their time and energy to make 100s of small allocations. 


4. I can skip the marketing costs now and do it later.

If we don't market now, there may not be a later.


5. This cheap fix will last until I can replace it with something better. 

We get what we pay for. Cheap fixes break and then we have to fix them ... which is expensive. 


6. Once I hit $X, I will be able to relax. 

Bc markets move, bc clients need hand holding, bc people redeem, bc as high achievers we keep striving for more. 

👉 Which one of these hits hardest??

📌 I will be breaking 2 of these down for the next 3 weeks in beach walk and talks. 

Follow Stacy Havener and ring the bell 🔔 to get the 🎥🌊

"There are a lot of people in navy suits with red ties that command attention who are saying jack sh!*."

Is executive presence overrated and broken? Even the definition is unclear.

(Related to personal brand but not quite the same IMO)

Brene Brown and Adam Grant have been challenging the idea of executive presence. 

It's grab your popcorn and your notebook good. 

It's an important debate this idea of exec presence being overrated.

I still believe our exec presence, our brand, is important.

The construct is hellabroken but... As execs and founders and leaders we still need it. 

We need to redefine it.

Here's another Brene Brown quote:

"Executive presence is a prescriptive way of defining what a leader looks like and sounds like when often it is the quiet 'nerd' in the meeting who often has the best answers."

This hit hard for me especially in my work in finance and investments. 

BUT

We can't stay hidden and hope someone sees us.

We can't stay hidden and hope clients find our business or fund. 

We can't stay hidden and hope to grow in our careers.

Hidden and hopeful is not going to get it done.

Even if the quiet hidden hopeful ones often have the chops intellectually, they often lack em socially.

And that's ok. That's normal.

If we own where we are and build a plan to address where we want to go. 

It's on us to break the old mold of exec presence, redefine it, and build it with intention. 

My version includes dance circles as pitch practice. 🤷‍♀️

👉 Curious what you think about exec presence. Overrated and useless or poorly defined and important or somewhere in between?

And

🎧 Highly recommend listening to them on a pod or vid btw. Will throw some resources in below. 

=
🙌 Follow me Stacy Havener if you like this post and want to work on your exec presence/personal brand

Want to create urgency in your sales funnel? 
(Steal this framework.)

It's based on the age old classic sales narrative from a Harvard professor of the drill and the hole in the wall. 

First, let's back up. 

A well-crafted narrative moves people to do something.

But before people will do something they need to feel something. 

So to catalyze people on our funnel to take action, we need to make them feel something first. 

Framework: What How Why 

What is the product or service
How is the action it delivers
Why is the result it creates

Get clear on that for your target client

Then

Invert it

For maximum impact

Urgency comes from the feeling we create. 

Hearmenow: The. Feeling.

(yes, even in investment biz dev we all up in the feelings here my friends)

-- We don't buy a drill
-- We don't even buy the hole in the wall 
-- We buy the peaceful beautiful feeling we have from the art we hang on said wall

Feel something => Do something

👉 How else can we tap into feelings in sales and biz dev??  

Breaking it down at the beach 
🎥🌊🙌

---
Art of storytelling +
Science of human behavior =
New Playbook Success

Havener + Marmite. Behind the scenes with a client 

(and flowers to an allocator friend)

Marmite. You either love it or you hate it.

This is what my friend Simon Evan-Cook told me in one of our first chats. 

He explained that this is the type of fund managers he likes to see. People who have strong beliefs and high convictions and aren't afraid to attract and repel. 

Many of our fund clients at Havener are marmite.

One of them is British. 

He loves marmite. Specifically twiglets. 

(Stay with me bc this American girl was v lost too) 😂

So at one of our events a few years ago, Jonathan brought twiglets. 

And we made a video of a few of us tasting these bitter little snacks at the Castle Hill Inn Summit by the Sea.

I won't spoil the results of this experiment but I will say...

I get it. I get why Marmite is a good metaphor for managers who think differently and bravely. 

-- Whether you like Marmite or not, maybe you like managers who aren't afraid to take a stance and go against consensus. 

-- Maybe you think emerging markets are having a moment and want to hear from someone whose been investing in them for 20 years. 

If that's you, join me for a chat with Jonathan Binder next week. 

It will be fun. 

BYOM. (Bring your own marmite. Or gin as the case may be. No judgement here)

👉 Are you thumbs up or down on Marmite? Twiglets? 

💐 To our great allocator friends and clients. You remind me why I love my job. ❤️

🎥 video credit: Anna Robinson and cameo appearance by Arun Kaul

=
+ Join Jonathan Binder and me for a chat on frontier emerging markets on Dec 10 at 1 pm EST

+ Register: https://acesse.one/XFmQ5

1 move has 3Xd quality and quantity of prospect meetings for our clients
(Do it from your desk)

(Literally "from the desk of..." is the vibe)

1/ Prep before we play

- Tier your funnel
- Identify your faves
- Regardless of stage
- Your A Team like 20ish 

Faves = prospects you would *love* to have as clients

Like run thru a wall to have them bc they are ideal clients for you

(ideal doesn't just mean big $$$ aum btw)

2/ In addition to your newsletter that goes to everyone on the funnel and distribution list

Fund managers write a custom note ad hoc to Tier 1 prospects

3/ "From the desk of" 
As in it is sent by the fund manager (not the salesperson)

-- Thoughts on the market
-- Updates on a position 
-- Developments on the biz side

Think of what you would write to your internal team

Adapt it for Tier 1 prospects externally 

Do this with no ask of them
It's a give 💐

4/ When you're ready to build a trip, reach out to them as anchor meetings.

Watch your meeting calendar fill with meetings so good you'd drag your suitcase down the street in the snow for 'em 

🙌

💡 Why does it work?
Science of human behavior

People like to feel special

We have a fundamental need to feel valued and unique

And in typical sales that's watered down mass everything (even more so with AI) human-first actions like this stand out.

👉 I am not saying AI isn't cool, but outsourcing the special bits is a mistake. Feel me?

=

PS these are the types of campaigns we create for clients to help them get more meetings with better prospects

and then we help close em

if you like more better meetings, call us ☎️

Founder @Inizio Media | Get leads & authority on LinkedIn with personal branding, DM outreach and AI tech | LinkedIn Consultant for B2B Companies

Your content shouldn’t just build visibility.
It should drive leads, trust and authority on autopilot.

That’s the system I’ve built for my clients.

I work with B2B Founders and CEOs to grow their personal brands on LinkedIn and 4-6 calls weekly with DFY LinkedIn content + outreach (appointment setting).

📈Results delivered:

⟶ 1000+ leads for 50+ clients in 6 countries
⟶ Collaborated with 12+ global brands
⟶ 70M+ organic views across client accounts
⟶ 100k+ followers gained through DFY systems
⟶ 200+ freelancers mentored through 1:1 calls
⟶ Generated $200K+ revenue for a client in 90 days 
⟶ Got 7 inbound leads in 10 days for a solar founder
⟶ Generated 5+ weekly leads for an SEO agency
⟶ Fully booked a web dev agency for 2 months 
⟶ Helped a SaaS founder add $3000 MRR in a week

✨There are 3 ways I can help you:

~ 1:1 Coaching / Consultation Call with me
~ LinkedIn GTM Strategy (for B2B companies)
~ DFY LinkedIn Management & Lead Generation (for B2B Founders & CEOs)

I'm also the Founder & CEO of Inizio Media.
So trust me when I say, Personal Branding is a NECESSITY.

——

Let's turn your NAME into BRAND!™ 🚀

If you want to know HOW and WHY, reach out to me at:

arushi@iniziomedia.com

Or, let's book a call to understand your needs!

(Checkout featured section for more ↓)

Arushi Malviya

If LinkedIn tips you see everyday actually worked, your calendar would look very different right now.

Scroll for five minutes and it’s the same thing on repeat:

“Use this hook.”
“Post at this time.”
“Comment on 50 posts a day.”

Look, tips aren’t useless.
They just can’t rescue a broken setup.

In real work, the turning point is usually simple:

- Decide what LinkedIn is actually responsible for in your GTM
- Map how a stranger goes from “who is this?” to “let’s talk”
- Give someone clear ownership so it doesn’t die the moment things get busy


Once that’s in place, tips start to matter:

- A better hook means more of the right people see you
- A better format keeps them reading long enough to get your message
- A better CTA moves more of them into DMs or your calendar

Without that, tips just become a gallery of screenshots and saved posts you never use.

Exciting on Monday, irrelevant by Friday.

After working across 50+ personal brands and around $1.5M in LinkedIn-driven revenue, 
the ones who win aren’t the ones memorising tricks.

They’re the ones who decided:

➝ Who they’re speaking to
➝ What they’re selling
➝ How LinkedIn plugs into revenue

Thoughtful, consistent content from real people still beats polished brand fluff.

The real problem is rarely “we don’t know what to post”.

The real problem is “we don’t have a system around it”.

——

If you have been collecting tips but LinkedIn still doesn’t show up in your revenue review, the structure is the issue, not your effort.

DM me “SYSTEM” and I’ll tell you straight whether a serious LinkedIn GTM build-out would actually move the needle for your business or not.

Founder & CEO @Inizio Media | LinkedIn Growth Partner for Global Founders & VCs | Personal Branding & Lead Generation | Brand Consultant

No alternative text description for this image

I spent my Sunday on a panel about Authenticity vs. Virality and honestly, it was one of the most insightful conversations I’ve had in a while.

The audience came with real questions, not the usual “how do I go viral?” stuff.

They wanted to know how to show up online without losing themselves, how to stay consistent without burning out and how to grow without turning into someone they’re not.

The other panelists absolutely killed it.
Each had such different perspectives and we had honest conversations that actually helped people.

We spoke about the pressure to perform, the obsession with numbers and the idea that virality somehow equals success.

It doesn’t.
Relevance does.

If you were there, thank you for making a Sunday feel like a room full of builders, not spectators.

If you weren’t, here’s your takeaway:

You don’t need to act viral.
You just need to sound like yourself.

Thank you for having me, Symbiosis Institute of Business Management, Nagpur.

I signed 2 coaching clients (1:1) in the past 4 days without posting about the offer even once.

I’ve been creating content on LinkedIn for the past 18 months.

Since then, thousands of people have seen me on their feeds post about my business and learnings.

So naturally, I built trust among my audience.

About four weeks ago, I mentioned very casually that I had opened a few 1:1 coaching spots.

Just a simple mention because a few people had already reached out.

Since then, six people have joined and the progress they’re making is insane:

→ One signed a client in the first 3 weeks
→ Another has 3 solid leads in the pipeline already
→ Three of my earlier mentees have opened their own agencies
→ One even closed a $1000 client last week
→ One booked his very first call

And we’re talking freelancers who were stuck and who had no idea how to turn attention into clients.

They just needed the right direction and someone who has actually done it.

And no, you don’t have to necessarily offer personal branding service.

It can be any industry, as long as you’re good at what you do.

So, I’m opening 3 more coaching spots.

And, there’s a New Year offer for those who join.

BUT, this offer isn’t built for anyone starting from zero.

It’s for freelancers who already know their skill, have worked with at least 1 client and want to level up from side hustle to proper business.

I currently help in two ways:

𝟏/ 𝟔𝟎-𝙢𝙞𝙣𝙪𝙩𝙚 𝟏:𝟏 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙩𝙞𝙤𝙣

⤷ For people who want feedback, direction or help fixing their LinkedIn strategy, offer or outreach (ideal for beginners)

𝟐/ 𝟖-𝙬𝙚𝙚𝙠 𝟏:𝟏 𝙘𝙤𝙖𝙘𝙝𝙞𝙣𝙜 𝙥𝙧𝙤𝙜𝙧𝙖𝙢 

⤷ For freelancers and agency owners who want to scale to ₹1-3 lakhs per month in 2026 and sign predictable clients from LinkedIn and want to learn the system I use myself at my agency. 

———

If you want 2025 to be the year you stop guessing, stop waiting for inbounds and finally build a predictable way to get clients,

DM me “NEW YEAR.”

I’ll send all the details so you can see if it’s a fit for where you’re headed.

We drive 30M+ views and $100K+ in revenue every month for our clients. Here’s how that actually started.

It didn’t start like this.

It started with one frustrated founder and one broken LinkedIn presence.

He had:

- A strong offer
- A busy sales team
- A “we post sometimes” profile

But, ZERO LinkedIn pipeline.

We ran a simple experiment:

- Picked one clear ICP and one core offer
- Rewrote his profile like a sales page, not a CV
- Turned his client wins into sharp proof posts a week
- Set up a DM routine his team could run in under an hour a day
- Reviewed every week what turned into calls and what didn’t

And here’s what changed:

- Calls started with “I’ve been seeing your posts for a while…”
- SDRs stopped over-explaining who they were
- LinkedIn moved from “nice to have” to a real revenue channel

That playbook became the base.

We refined it, tested it across niches, scaled it.

Now it’s the system behind:

👉🏻 30M+ views/month across client accounts

👉🏻 $100K+ in revenue/month directly from LinkedIn

It didn’t come from being everywhere,
But by being very intentional in one place.

———

We are taking on only 3 more founders to install our LinkedIn system in their biz and then closing the doors till New Year.

Those 3 will get access to a New Year offer upgrade on the DFY system that won’t be available again.

DM “LEADS” to see if you’re a fit.

“We are paying our current agency less than half of what you quoted.”

These are the exact words of a founder I was on a call with last week.

I simply said to him, “If their work was good, you wouldn’t be looking to change them so hastily.”

For context, his current agency is getting him less than 1/4th leads of what we guarantee.

⤷ No real ROI on the investment.

Whereas, 

We promise a fixed number of qualified leads with a risk-free guarantee, because we know we’re the best at what we do.

We are not another personal branding agency who is here for cheap projects and posts for the sake of the algorithm.

My team and I at Inizio Media have built 50+ LinkedIn personal brands across 6 countries that build authority 24/7 and book 10-20 qualified sales calls for our clients every single month.

So yes, we are not the cheapest (and don’t want to be)

Because we get you real results and revenue instead of fake promise of virality by copy-pasting AI content.

———

⤷ If you are a Founder or CEO reading this and want us to install our LinkedIn system into your business that gets you leads on autopilot, 

Book a free audit call with me or email me at: arushi@iniziomedia.com (only 3 spots before we close for the year)

Let’s see if you qualify for our New Year offer upgrade ;)

I wasn’t planning to run a Black Friday offer this year.

But so many founders told me, “I’ll start LinkedIn properly in January,” that I had to say this out loud:

January is when the entire platform wakes up.
If you walk in cold, you’ll be invisible.

So here’s what I’m doing instead, something I’ve never offered before:

I’m opening 3 seats for my full DFY LinkedIn system with a Black Friday discount applied.

The full system, exactly how we run it for founders across the US, UK, UAE, Belgium, Canada and India.

Here’s what you get with 100% done-for-you:

- Your entire LinkedIn profile rebuilt
- 20 high-authority posts every month
- Carousels, designs and custom visuals
- Complete content strategy built around your offer
- 4 custom lead magnet resources & posts created for you
- Daily DM outreach to your ICP
- Creating targeted lead lists
- Sending messages and follow-ups
- Appointment setting with ICP
- Simple tracking so you always know your numbers

This is the same system behind $1.5M+ client revenue, 50+ founder-led brands and 200+ people coached. 

And when you install it properly, it brings 10-30 qualified sales calls every month without you spending hours posting or chasing people.

The discount applies only to the 3-month package because I want the right founders entering January with momentum, not New Year panic.

There are only 3 seats. 
Once they’re taken, we stop onboarding at this price.

If you want the Black Friday 3-month incentive details, DM me “FRIDAY” or book a free call with me from above.

Offer ends on Tuesday 7 pm IST.

When you’re handling outreach for multiple clients, you realise very fast that the problem isn’t the work.
It’s the way the work is organised.

For months, we were hopping between accounts, opening 10 tabs at once, checking replies in different places and trying to remember which message belonged to which client.

Nothing was wrong with our strategy.
The system was the bottleneck.

So we rebuilt it.

Today, our entire outreach stack runs on Aimfox and it honestly changed everything for us.

→ One dashboard for all client accounts
→ Campaigns running safely across different profiles
→ Every single LinkedIn reply showing up in one clean Unibox

Once we switched, things got much easier.

We finally knew what was working, what wasn’t and where to tweak.

We stopped guessing and started operating like an actual team with a process.

The best part?

We stopped playing catch-up.

We finally had a clear view of what was working, what wasn’t and where to adjust.

And the team stopped asking, “Wait, which account is this conversation from?”.

And when you’re managing a dozen client pipelines, that repeatability is the difference between growing and burning out.

If your outreach still lives in scattered tabs and half-broken spreadsheets, take a step back.

Fix the system first. Scale follows.
Your business (and your brain) will thank you.

Try Aimfox here: https://lnkd.in/dvkzgAVh

Everyone loves big numbers.

10,000 leads. 5,000 emails. 100s of sequences.

Looks great until half of it bounces.

I’ve been there.

The dashboards look busy, but replies? Dead silent.

That’s not a copy problem. 
It’s a data problem.

So we started running every list through Icypeas before it even enters a campaign.

It cleans, verifies and enriches data so you’re not sending messages into thin air.

Once we made that one small change:

→ Deliverability went up
→ Reply rates doubled
→ And we finally stopped wasting time on bad leads

Everyone wants to scale outreach.
Very few want to clean it first.

If your team is sending emails at scale, verify them first.

Icypeas has made that part effortless for us.

This Saturday, Nov 29th, I’m doing a free webinar on something a little different.

A simple Q&A session where you can ask me anything about LinkedIn: content, leads, personal branding, positioning or whatever you’re currently stuck with.

Here’s what I’ve planned for you:

1/ You can ask me anything about LinkedIn
2/ Drop your questions live in the chat
3/ A quick welcome for our new community members
4/ I’ll share the LinkedIn systems I’m using going into 2026
5/ Keep one question per person to give everyone a chance.

Just show up with your questions and I’ll answer them the best I can, based on what’s actually working right now.

I’ll be sharing the systems I’m using going into 2026, what I’d do differently if I were starting again today and the mistakes I still see people making every week on this platform.

I’ll also be welcoming our new community members and might bring in a couple of people for quick chats if it fits the flow.

I’ll be live for about an hour - consider it a working session, not a webinar.

If you want to make the most of it:
- Share this post with someone who should join you.
- Invite a friend who’s serious about building on LinkedIn.
- Drop a question in the comments and I’ll try to answer it live.

Save your free spot here: https://lnkd.in/dqH55Enb

See you this Saturday.

Every founder wants better ads.

But most don’t actually have a creative system, they have chaos.

A new idea here.
A random UGC clip there.
An editor who’s always late.

It’s not that the ads are bad, it’s that the process is broken.

MakeUGC V.2 (Sora2 Pro, Veo3.1, Kling + AI Agents) was built to fix that.

It gives you a structure that thinks like a creative team but runs like software.

→ Upload your product image
→ Pick your tone or reference style
→ Let the AI agents plan, generate and optimize every version automatically

In one dashboard, you can:

• See what’s performing
• Regenerate what’s underperforming
• Scale what’s converting instantly

No meetings.
No agencies.
No guessing.

This isn’t about more content.
It’s about smarter content that scales itself.

The brands that get this right will own 2025.

Comment “V2” and I’ll send you the full workflow we’re using to scale hundreds of campaigns right now.

Founder @Inizio Media | LinkedIn content and client acquisition for B2B Founders, CEOs & VCs | Lead Generation | Brand Consultant & Speaker

63% of winning ads today rely on strong B-roll.

Not talent, not complicated scripts, just clean, cinematic visuals.

The problem?
Most brands don’t have the time, gear, lighting, locations or editors to produce it consistently.

That’s why MakeUGC’s B-Roll Generator feels like a genuine unlock.

You type what you want and it gives you dynamic camera motion, depth of field, real product POVs, lifestyle scenes, transitions, environment changes… all the stuff you normally pay creators for.

No shoots.
No retakes.
No “waiting for the right angle.”
Just high-conversion visual assets you can plug into Meta, TikTok, and YouTube ads instantly.

But the magic isn’t the feature.

It’s knowing how to use it inside a creative system - how to pair it with the right hooks, scripts and edits to create ads that actually convert.

So I created a guide breakdown showing:

→ How brands are replacing entire shoots with AI B-roll
→ How to generate 10-30 product visuals in minutes
→ How to structure ads when you don’t rely on a human creator
→ What types of B-roll Meta favors for higher hook rate
→ Real examples from top DTC brands using MakeUGC
→ A full workflow: Script → B-roll → Edit → Variations

It’s not a template.
It’s a complete creative system around one feature.

Comment “UGC” and I’ll send you the guide.

2026 will be very kind to founders who get distribution right.

Buyers are doing more of the journey without you.
They read, listen, ask around, compare, long before they book a call.

If your LinkedIn looks vague or half-hearted, you lose ground before sales even shows up.

Here’s what I see working across accounts right now:

- Founders who show how they think, not just what they sell
- Simple, repeatable content that speaks to one real problem on repeat
- Clean handoffs from content to DMs to calls
- Clear offers that don’t need a 20-minute explanation

The opposite is also true:

↳ Generic “we help businesses grow” positioning
↳ Activity with no ownership
↳ Teams still treating LinkedIn like PR, not GTM

The gap between those two groups is getting wider every quarter.

Next year doesn’t magically fix that but a better system sure will.

You don’t have to shout, post 5 times a day or become an influencer.
But you do have to be deliberate.

——

If you want your LinkedIn to behave like a proper revenue channel in 2026, we should talk now, not in March.

DM me “2026” and I’ll tell you what a serious LinkedIn build would look like for your business.

Your team is active on LinkedIn but your pipeline doesn’t care.

I hear this line a lot:
“We post regularly but nothing happens.”

Here’s what I usually find when I look inside:

1️⃣ Content talks to everyone

⤷ One day it’s founders, next day it’s job seekers and next day it’s generic entrepreneur wisdom.
⤷ When you talk to everyone, nobody feels, “This is for me.”


2️⃣ Updates instead of positions

“We hired.”
“We launched.”
“We attended.”
⤷ None of this tells a buyer how you see their problem or why they should trust you to solve it.


3️⃣ No outbound system

⤷ People like, comment, view the profile.
⤷ Nobody owns the job of turning that into conversations and calls.

The accounts that start seeing LinkedIn-driven deals fix these three things before they chase tricks:

1/ One clear buyer
2/ One consistent point of view
3/ One simple path from content → DM → call

Everything else is cherry on the top.

——

If you want to see how this looks in actual founder accounts,
DM “SYSTEM” if you want me to audit your LinkedIn strategy.

taplio

The Battle

Stacy Havener

Arushi Malviya

Followers

Posts

Engagements

Likes

Performance ScoreStacy Havener's LinkedIn Performance

Performance ScoreArushi Malviya's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Stacy Havener

Arushi Malviya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stacy Havener's LinkedIn Performance

Performance ScoreArushi Malviya's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStacy Havener's LinkedIn Performance