Stacie Sussman

CRO l We're the all-star team that'll actually increase your bottom line revenue l Business Strategy l Operations l Sales l Marketing l Revenue Growth

After 17 years in media sales, I thought success meant grinding harder and steering the ship alone.

Then I looked around at the CROs I admired—brilliant, well-paid executives who looked… haggard. Burnt out. Like they’d lost their spark somewhere between board meetings and impossible targets.

That’s when it hit me: the system was broken. And I’d lived it.

I spent those 17 years running into obstacles that shouldn’t have existed, feeling like a one-woman show when sales should have been a team sport. I watched talented leaders march in place, trying the same patch-job solutions while the real problems—misaligned departments, broken attribution, CROs and CMOs working against each other—went unfixed.

For the past 7+ years, my team and I have been fixing foundations, not symptoms.

At RevUp Advisory, we take B2B businesses from duct-taped growth to marketing and sales alignment that actually works. We create cohesion between departments that have been at war, align everything with executive vision, and build operational excellence that turns chaos into consistent revenue.

Here’s the truth: we often rip out bad consulting work first. Everyone says they can drive more sales. But saying it and delivering sustainable results? Two very different things.

The transformation? Those scathing emails from bosses stop coming. Pipeline reports finally line up. Attribution makes sense. And instead of being seen as “that hopeless department,” you’re respected as the strategic partner you always were.

Because here’s what I’ve learned: companies should work smarter, not harder. And when you fix the foundation instead of patching the cracks, everyone gets their spark back.

Ready to stop the patch-jobs and actually scale? 

Let’s talk: stacie@revupadvisory.com

CRO - Revenue - Sales - Marketing - Operations - Business Strategy - Growth Plans - Customer Journey - Salesforce - HubSpot - Enablement - Training - OKRs - KPIs - Tech Stack - Pipeline - Forecasting - Sales Operations - Marketing Operations - Revenue Operations- B2B - Founders - CRO - CMO - CRM  - Pricing - Revenue Modeling - Sales Funnel - Marketing Funnel - Customer Success - Foundational Structure - ICP - CAC - LTVC - ARR - MRR - Fundraising - Leadership Consulting - Management Consulting - Sales Coaching - Compensation Planning - Workshops - Training - AI Agents - Process Optimizations - Flows - Automations - Tech Stack

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The Upside is a curated, global community for consultants and industry experts.

Nontraditional publicist and communications consultant for companies as early as startups and as established as Global 500s.

I believe communication is the perfect blend of creativity, innovation and strategy. Through storytelling, I turn powerful messages into compelling narratives. I founded elssus to help clients uncover unique stories that engage desired audiences and garner awareness, business results and credibility. 

Two industries I specialize in are tech and healthcare. In tech, I gravitate to B2B, SaaS and verticals applying tech to solve industry-specific challenges. In healthcare, I partner with clients across women’s health, medical devices and pharma.

Many think of me as a nontraditional publicist because my work spans public and media relations, internal, corporate and crisis comms, executive ghostwriting and more. 

I provide fractional communications, consulting, advisory and interim solutions for startups and Global 500 companies. 

From strategy to execution, I help ensure your communication reaches (and resonates with) your intended audience. 

I can also help:

• Leverage a funding round announcement or a launch to secure press
• Position you as an expert through consistent thought leadership
• Build and grow your company’s reputation

Which:

• Piques investor interest in advance of your next raise
• Attracts and retains talent (candidates are Googling - get them excited!)
• Establishes and increases trust, authority and influence
• Increases visibility to potential and existing customers

Every media relations pro can say securing top-tier press hits never gets old (so I’m saying it). My most recent hit in TechCrunch was no less exciting than my first. Not to mention The Verge, The Next Web, Forbes, Harvard Business Review, MedCityNews, NPR and more.

I speak and write about effective communication, visibility and reputation management. My most popular talks and workshops are:

• Cracking the PR Code: Unearthing a compelling hook 
• Mindful Communication: Who are you unknowingly excluding?

Previously, I held senior marketing, communication and business development roles at world-class organizations like Verizon, World 50, NBCUniversal and DDB. 

Still reading?

I’m very good at: Scrabble (I'm a word nerd)
Places that hold a soft spot in my heart: Argentina, Uruguay and Croatia
I’ve vowed: Never to hike seven hours on a glacier again, though it was spectacular

If any of these resonate or you want to talk about how I can help support an upcoming launch or funding announcement, let’s chat.

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Stacie Sussman

Lori Sussle Bonanni

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