Sasa Spasic

I don’t only build platforms.
I build frequencies that refuse to die.

As the founder of Innovation Authority, I’m on a mission to reprogram what “innovation” really means — turning it from a buzzword into a living system where ideas, technology, and humanity converge.

I’ve spent the last 20+ years helping leaders rethink how their companies decide, evolve, and operate.

My background spans investment, executive advisory, and business model design — experience that taught me one thing: innovation is not about what’s next. It’s about what’s needed. 

But beyond IA, it has always been about something more elemental: helping founders, CEOs, and creators find the signal beneath the noise — and act from it.

Some call it consulting.
I call it being a Consigliere — the one who turns tension into direction, and clarity into momentum.

I work quietly with people who are shaping what’s next — not by shouting louder, but by thinking deeper.
Not to follow trends, but to build systems that outlast them.

Strategy, for me, isn’t a service.
It’s a pulse.

Not another consultant. 
A partner in consequence.

If you’re tired of advice with no clarity — let’s talk.

It’s time to move from noise to signal.

Chief Innovation Officer

Atlantic Grupa

Plant Based Portfolio: 
Bakina Tajna, Argeta Veggie
Local and international markets

Marketing Manager, Strategy and Innovation, SBU Savory Spreads

Build and lead a team of 12 insight experts 
Team Mission: Empower growth of our brands through data decoding and insights creation
Team Vision: Inspire and drive the change- empower our business via brining consumer centricity in everything  we do.

Key Accomplishments: 
I completely enjoy to work with my team. Feel blessed!!! The highest retention rate and promotion rate within the company.

Brand in Focus
-  Clear and relevant Brand Strategy: Brand ID creation process lead  (prototype done with BBDO London,)
-  Better score in Brand Preference at POS: Shopper Marketing development lead- Shopper Community foundation, setting Shopper Strategy framework and KPIs tracking
- Big and relevant categories we play in: White book creation- proper (consumer) definition of categories, finding a real potential for our brands
- Clear Brand Health KPIs: Introduction of Brand Value Creator for Brand Health Tracking/ deep-dive into brand performance and future potential
- Improved creativity and media investment: Foster Creative Effectiveness through successful introduction of Ad Tracking (pre and post-testing, neuromarketing studies)

Innovation in Focus
- Agile inspiration: selection of relevant market Intelligence platforms to inspire ideation and easier realization; inclusion of all relevant people, apart from Marketing (R&D, Sales, Distribution,…)
- Improved innovation success rate through proper Concept and Product testing
- Foster partnership- Supplier Enabled Innovation program
- Digitalization: NPD process and platform development and launch; 

Sharing in Focus
- Improved knowledge: Creation and publishing of CMI Newsletter for wider corporate community in order to nurture consumer-centricity.
- Brand at a glance: Brand Dashboards development, Marketing KPIs quarterly reporting
- Consumer-Centricity promotion: Internal trainer for CMI Basics and CMI Advanced Program

Group Head of Consumer and Market Insight Team

Knjaz Milos

Main responsibilities:
Leading team of 5 people on business strategy, consumer insights and product development
-	Business planning and decision making optimization
-	Innovation/renovation management



Business Planning and Marketing Research
Business planning and decision making optimization through accurate, correct and actionable information providing for domestic and all relevant international markets, all in line with company strategy
-	Manage the process of data collection, interpretation and suggestion for (corrective actions)
-	Marketing research budget planning and control
-	Maximize ROI on marketing research investment
-	Initiate and support strategic, commercial, brand and channel planning through high quality information that provide identification of business opportunities  for sustainable growth

Development
Innovation/renovation process and project management
-	Organize the process of innovation/renovation from idea to launch
-	Manage the R&D team working process in innovation/renovation development in order everything to be aligned with Law and identified market potentials
-	Organize Portfolio Planning Meeting and New Product Development Meeting

Senior Management Responsibilities
-	Management Presentation, Info Memo- commercial part- for potential buyers
-	Internal trainings: Marketing Research, Brand Funnel, Retail Audit
-	Leading special brand projects e.g. 200 anniversary of Knjaz Milos (360 brand campaign during 9 months in 2011) 
-	Part of the team that attends all pitches (media and creative agencies) and decide about final result (preferred partner)- together with CEO and Marketing Director

Marketing Insights and Innovation Manager

Marketing Research Manager Adriatic Region, Reporting To Marketing Director
Project Leader Knjaz Milos 200 Years/ 2011- brand campaign

Main responsibilities:

 	Regional Strategic Planning
 	Brand Positioning/ Market Segmentation
 	Channel Strategic Planning
 	Innovations/ Renovations Project Management
 	KPI Definition For Sales& Marketing
 	Research Projects Management

Marketing Research Manager

Anheuser-Busch InBev

Final Position: Marketing Insights Manager, Belgrade, Serbia
Starting Position 2003: Marketing Assistant, Niksic, Montenegro

Main responsibilities:

Insights from:
Brand Performance ( U&A ) Studies
Censydiam (segmentation study)
TVC ( Ad ) Pre/Posttests 
Shoppers Studies (Retail/HoReCa)
Concept and Product Tests
Retail/ Distribution Channels researches-Retail     Audit, Price &Distribution Store Check, Census/ EOS ( Every Outlet Survey )
Price researches- Conjoint, Price Sensitivity

Brand Management support:
Brand Positioning,Repositioning, Plans and Innovations
Strategic (Long Range Plans)
Regional Management and HQ Reporting

Marketing Insights Manager

Seasoned leader, oriented towards people, category and brand growth.

taplio

The Battle

Sasa Spasic

Maja Knezevic

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