Sasa Spasic

I don’t only build platforms.
I build frequencies that refuse to die.

As the founder of Innovation Authority, I’m on a mission to reprogram what “innovation” really means — turning it from a buzzword into a living system where ideas, technology, and humanity converge.

I’ve spent the last 20+ years helping leaders rethink how their companies decide, evolve, and operate.

My background spans investment, executive advisory, and business model design — experience that taught me one thing: innovation is not about what’s next. It’s about what’s needed. 

But beyond IA, it has always been about something more elemental: helping founders, CEOs, and creators find the signal beneath the noise — and act from it.

Some call it consulting.
I call it being a Consigliere — the one who turns tension into direction, and clarity into momentum.

I work quietly with people who are shaping what’s next — not by shouting louder, but by thinking deeper.
Not to follow trends, but to build systems that outlast them.

Strategy, for me, isn’t a service.
It’s a pulse.

Not another consultant. 
A partner in consequence.

If you’re tired of advice with no clarity — let’s talk.

It’s time to move from noise to signal.

Chief Innovation Officer

Bacardi

Premium Dark Spirits Category Director- NAPAC, India, SEA, MEA

Accountable for the profitable growth of Grey Goose in AMEA, ANZ, LATAM, Global Travel Retail &

Global Brand Director Grey Goose - International Markets (Maternity cover)

Managing Director- Disruptive innovation- Greenhouse- Next Gen Idea Lab

Global Disruptive Innovation Director - Next gen Idea Lab Director

Global Next Gen Idea Lab Manager

Category Head AMEA -Bacardi & Martini-

Consumer Marketing Manager MEA

Brand Manager - GULF

Leo Burnett

Communication Supervisor

Communication manager

Euro RSCG

Senior account executive

Fawaz holding

Advertising manager - Sole distributors of Christian Dior, PUIG perfumes, Chivas Regal, Moulinex

I am the Premium Dark Spirits Category Director at Bacardi, the world's largest privately-held spirits company, with over 18 years of experience in marketing, strategy, innovation, and incubation. 
I hold an MBA from Saint Joseph University in Lebanon and a degree in Organizational Leadership from Harvard Business School. Additionally, I am certified in Creativity Coaching and have completed a Design Thinking certification through the Ideo Foundation

In my current role, I am accountable for the profitable growth of the premium Dark Spirits portfolio with some of the world's most iconic brands, supporting Asia, Middle East, Africa & Australia. 

I am passionate about creativity and strategy, and I believe there is a present, emerging, or future creative talent in each one of us. I am driven to help others discover and connect to their creative superpower. I enjoy creating and delivering impactful and culturally relevant marketing and experiential programs that resonate with consumers and drive business results.

I am the curator of “The Curious Typewriter” on Instagram with a mission to fight the creativity imposter syndrome.

Layal Baaklini

taplio

The Battle

Sasa Spasic

Layal Baaklini

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