Sasa Spasic

I don’t only build platforms.
I build frequencies that refuse to die.

As the founder of Innovation Authority, I’m on a mission to reprogram what “innovation” really means — turning it from a buzzword into a living system where ideas, technology, and humanity converge.

I’ve spent the last 20+ years helping leaders rethink how their companies decide, evolve, and operate.

My background spans investment, executive advisory, and business model design — experience that taught me one thing: innovation is not about what’s next. It’s about what’s needed. 

But beyond IA, it has always been about something more elemental: helping founders, CEOs, and creators find the signal beneath the noise — and act from it.

Some call it consulting.
I call it being a Consigliere — the one who turns tension into direction, and clarity into momentum.

I work quietly with people who are shaping what’s next — not by shouting louder, but by thinking deeper.
Not to follow trends, but to build systems that outlast them.

Strategy, for me, isn’t a service.
It’s a pulse.

Not another consultant. 
A partner in consequence.

If you’re tired of advice with no clarity — let’s talk.

It’s time to move from noise to signal.

Chief Innovation Officer

Electrolux Group

Head of Insights & Intelligence

Consumer Insights & Analytics Director

Procter & Gamble

Analytics & Insight Leader, Global Pampers Start-Up, Wipes & P&G Sustainability

Senior Manager, Analytics & Insights - Global Feminine Care

Manager, Consumer & Market Knowledge, Global Feminine Care (Always, Tampax) & P&G Olympics Ceemea

Manager, Consumer & Market Knowledge, HomeCare Central Eastern Europe Middle East Africa

Associate Manager, Consumer & Market Knowledge, Central Eastern Europe Middle East Africa

General Motors

Business Analyst- Strategic Business Department (intern)

Salomon

Assistant International Marketing Product Manager (intern)

I find out how to create value by understanding people, markets and their contexts. This way we can make things that matters and make things matter.

Jacques-Julien Rième

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The Battle

Sasa Spasic

Jacques-Julien Rième

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