Sasa Spasic

Clarity is not a goal. Clarity is a position.

I’m brought in when the decision has consequences.
When the room is aligned — and still stuck.
When waiting costs more than acting.

Not brainstorming.
Not ideation.
Not theory.
Decisions under pressure.

Most leaders don’t need more options.
They need the real decision named — trade-offs explicit, ownership clear, the next move executable.

For 20+ years, I’ve worked close to leaders across investment, executive advisory, and business model design — present when decisions move from tactical to defining.

I don’t motivate.
I don’t perform clarity.
I don’t decorate ideas.

I translate pressure into posture.
Tension into direction.
Clarity into moves that hold.

Some call it consulting. 
I call it being a Consigliere — for moments that matter: when the trade-offs are real, the room goes quiet, and the decision has to land.

I work without theatrics — with leaders who choose truth on the table over optics.

If you’re tired of advice that sounds good but changes nothing, we should talk.

Chief Innovation Officer

Electrolux Group

Head of Insights & Intelligence

Consumer Insights & Analytics Director

Procter & Gamble

Analytics & Insight Leader, Global Pampers Start-Up, Wipes & P&G Sustainability

Senior Manager, Analytics & Insights - Global Feminine Care

Manager, Consumer & Market Knowledge, Global Feminine Care (Always, Tampax) & P&G Olympics Ceemea

Manager, Consumer & Market Knowledge, HomeCare Central Eastern Europe Middle East Africa

Associate Manager, Consumer & Market Knowledge, Central Eastern Europe Middle East Africa

General Motors

Business Analyst- Strategic Business Department (intern)

Salomon

Assistant International Marketing Product Manager (intern)

I find out how to create value by understanding people, markets and their contexts. This way we can make things that matters and make things matter.

Jacques-Julien Rième

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The Battle

Sasa Spasic

Jacques-Julien Rième

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