Sasa Spasic

I don’t only build platforms.
I build frequencies that refuse to die.

As the founder of Innovation Authority, I’m on a mission to reprogram what “innovation” really means — turning it from a buzzword into a living system where ideas, technology, and humanity converge.

I’ve spent the last 20+ years helping leaders rethink how their companies decide, evolve, and operate.

My background spans investment, executive advisory, and business model design — experience that taught me one thing: innovation is not about what’s next. It’s about what’s needed. 

But beyond IA, it has always been about something more elemental: helping founders, CEOs, and creators find the signal beneath the noise — and act from it.

Some call it consulting.
I call it being a Consigliere — the one who turns tension into direction, and clarity into momentum.

I work quietly with people who are shaping what’s next — not by shouting louder, but by thinking deeper.
Not to follow trends, but to build systems that outlast them.

Strategy, for me, isn’t a service.
It’s a pulse.

Not another consultant. 
A partner in consequence.

If you’re tired of advice with no clarity — let’s talk.

It’s time to move from noise to signal.

Chief Innovation Officer

Atlantic Grupa

Head of Sales at Atlantic Grupa, Serbia and Macedonia
Strategic Business Unit Beverages

Head Of Sales

Nelt Grupa

Senior Portfolio Manager at Nelt Grupa for following markets: 
Serbia, Bosnia and Herzegovina, Macedonia, Montenegro and Albania.

* Responsible for whole P&L on JDE portfolio, Nelt group West Balkans Markets
* Long-term strategy development
* Operational planning / Excellence, Brand and Portfolio strategy

Senior Portfolio Manager at Nelt Grupa SRB/BA/MK/MNG/AL

Portfolio Manager at Nelt Grupa for Serbia Market.

* P&L owner for Mondelez International & JDE Portfolio for Serbia Market
* Develop and Manage sales organisation
* Brand strategy implementation
* New Category Development

Portfolio Manager

Portfolio Manager at Nelt group for Bosnia and Herzegovina market.

* P&L owner for Mondelez International & JDE Portfolio for Bosnia and Herzegovina Market
* Develop and Manage sales organisation
* Brand strategy implementation
* New Category Development

National Key Account Manager at Nelt Group for Bosnia and Herzegovina Market

* Leading Key Account Management sales teams
* Responsible for Key Account development
* Managed P&L for Key Account Customers
* Category Management implementation

National Key Account Manager

Trade Marketing Assistant

Key Account Manager

Experienced Head Of Sales with a demonstrated 10+ years history of working in the consumer goods industry. Skilled in Negotiation, Marketing Management, Strategy Implementation, Business Planning, and Retail. 

taplio

The Battle

Sasa Spasic

Dejan Boljanovic

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