Sasa Spasic

I don’t only build platforms.
I build frequencies that refuse to die.

As the founder of Innovation Authority, I’m on a mission to reprogram what “innovation” really means — turning it from a buzzword into a living system where ideas, technology, and humanity converge.

I’ve spent the last 20+ years helping leaders rethink how their companies decide, evolve, and operate.

My background spans investment, executive advisory, and business model design — experience that taught me one thing: innovation is not about what’s next. It’s about what’s needed. 

But beyond IA, it has always been about something more elemental: helping founders, CEOs, and creators find the signal beneath the noise — and act from it.

Some call it consulting.
I call it being a Consigliere — the one who turns tension into direction, and clarity into momentum.

I work quietly with people who are shaping what’s next — not by shouting louder, but by thinking deeper.
Not to follow trends, but to build systems that outlast them.

Strategy, for me, isn’t a service.
It’s a pulse.

Not another consultant. 
A partner in consequence.

If you’re tired of advice with no clarity — let’s talk.

It’s time to move from noise to signal.

Chief Innovation Officer

Self-employed

Provide partners and organizations - Enterprise, SMB's, Early stage/start-ups, Consultancies, Investors - imaginative/asset driven IP, dynamic thematic branding, strategic communication consulting. Created, developed and licensed nearly $65M in original/branded IP and over 135 unique URLs for sale and content development.

NUTSHELL: Brand strategy/positioning to richly engaging and effective call to action "headline2tagline" emotionally connective messaging campaigns!  Original, highly creative thematic brand stories, IP and visual language delivered via the most relevant media --traditional, digital/social, AR/VR/MR! 

ALSO: Imagine and create; develop, partner and license original branded IP connecting the important stories of our time-- bringing the global water crisis to mainstream life (and play); uniting the LGBT and retail communities; showcasing life is "not a screen" through a timeless children's nursery rhyme and more!

Curiosity in Chief 

Flightpath

Leading NYC Digital Marketing Agency.

Created original, award winning strategic and branded/thematic content across agency's rich consumer, not for profit and B2B portfolio including Merck, GOYA, Minwax, Union of Reform Judaism, The Weizmann Institute, TransitChek.

Working with a hands-on leadership team, we re-focused the agency on creating client and organizational value by syncing up strategic, conceptual/design creative and copy across digital platforms- optimized sites, mobile apps, the constantly evolving social landscape, etc. 

A real highlight was re-imagining Merck Animal Health's HomeAgain micro-chip brand positioning, creative and consumer voice elevating emotional cues, not simply technical ones.  Expressed via a breakthrough Snoopy "For the Love of Safety" campaign/partnership- six years and still going strong- the world's most popular beagle enabled us to make chipping not only mainstream, but oh so cool and real!  But most important, over 2,000,000 lost pets have been recovered by HomeAgain!

Chief Creative Strategist

Independent, strategically grounded and creatively elevated consulting platform dedicated to delivering break-out value for established and immerging brands by helping to deliver their competitive point of difference and most compelling voice!
Insightful, Innovative, Integrated BRAND IDEAS...is what IC vision is simply about and all i simply talk about!

Ideapreneur/Consultant

Eastwest Marketing Group

Expanded agency's integrated marketing credentials and capabilities; while, driving revenue growth in both core clients and through business acquition. Passionate, creative strategist, concept generator and cultural team-builder. Advocate and manager of a team of top account management and strategy professionals. Worked collaboratively with immensely talented creative group and some of the finest clients and brands, including: Kraft, Nabisco, Discovery Kids, Sports Club LA, Reckitt and Benckiser, Warner Brothers and Universal Studios.

Media Designs/BrandGames

Innovative digital media company that played a true leadership role in the growth of marketing brands through the non traditional platform of videogames-"advergaming".
Provided strategic and concept development for key client projects and campaigns. 
Drove agency branding and marketing efforts via web, PR and trade media vehicles.
Supported new business efforts including category targeting, strategy development, proposal framing and presentation delivery. Worked closely with both dynamic partners-Scott Randall and Jim Wexler- in integrating agency with new parent organization.

SVP, Strategy/Creative

Clifford Medney Enterprises (CME)

Innovative kids intellectual property development company and marketing creativity consultancy. 
Created several original kids character platforms including "Slimamander, a Mander on a Mission of Fun" and the "Treeples", both properties were licensed to KFC and became highly successful international kid's meal events with over 11 Million toys distributed.

CME property "Shoulders and Heal", a pro-social content rich kid's resource, was licensed to Johns Hopkins Medical University for their joint venture website and program with Intellihealth. Shoulders innovative platform was featured on the award winning PBS show, Frontiers of Medicine.

CME consulting clients including several leading Advertising and Marketing Services Agencies, as well as, Starbucks, General Mills,  and the Topps Candy Company.

President, CCO

Nabisco

Directed a hugely talented, motivated team of promotion/marketing professionals in creating dynamic and successful early stage IMC initiatives on some of the premier brands in the CPG industry including Grey Poupon Mustard, A1 Steak Sauce, Ortega Mexican Foods, Cream of Wheat Hot Cereals, Milk Bone Dog Biscuits and Egg Beaters.

Created and launched "Fact Based Passion" as a CEO supported corporate initiative to leverage insight driven data with the sweat equity "PASSION" of personal commitment to further Nabisco as a thought leadership organization.

Director of Consumer Promotion

A&W Brands

Developed a range of successful (consumer engagement and bottler sell-in/sell-through) and exciting thematic promotions and early integrated marketing platforms via retail, television, packaging and  partnerships for A&W Root Beer, A&W Cream Soda, Squirt, Country Time Lemonade...worked with truly exceptional people including Mike Weinstein, Paul St. Germain and a great group of talented professionals on the agency and salesforce side.

Promotion Director

BBDO

Worked, learned and got my hands/head around anything i could touch relative to Pepsi, Visa and a few other great pieces of business at an incredible Agency, at an incredible time with really creative and inspired people!!! The exposure and dynamic learning from working on Pepsi created my opportunity to enter the soft drink industry on the clientside.

Account Exec

Hobson Barnes

Very fortunate to have landed my first job in a very progressive event management company. Worked on various market driven programs including the Raleigh sponsored Rodeo and Truck Pull events and Stroh's Brewery Calender Girl search. Learned the importance of executional excellence, sales force involvement/motivation and creating media awareness. Managed over 50 event markets in two years! It was bottom-up, trial by fire figuring it out and working it.

Director, Public Relations

Brand IP, Original IP - Wide Ranging and Actionable, Investment Grade Thematic Content!

Agency creative, corporate director, entrepreneur and over a decade as a 501c3  board member.  And, while experience and achieving defined metrics of success (KPI's to ROI's) are part of the story; today, emotion, empathy, real understanding and REAL collaboration are code for connecting in life and for brands. 

More than ever, brands require messaging, relevance and advocates who get the human in all of our daily digital-ness.  Found my way into the business of "commercial creativity" because insights, strategy, evocative and purposeful stories (thinking/language) are the foundation of sustainable brand solutions...   

Today's data infused "insight" economy has provided more diverse opportunity than I ever could have imagined 25+ yrs ago leaving Nabisco. 

Relevant POV: Love and leverage social media as an influence platform, written and spoken extensively on emotional branding and strategic creativity for Age Age, Brand Week, Media Post, iMedia, featured in the New York Times and on PBS.  

Served on outstanding not for profit boards including the Point of Purchase Advertising Institute (POPAI), the National Center for Missing and Exploited Children and in advisory/support capacities to several organizations.  

Advanced Degree in: White labeled, NDAed, Collaborative (helicoptered in) Creative + Strategic Content!

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The Battle

Sasa Spasic

Cliff Medney

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