
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

The people building AI are quitting. That tells you everything. Bhai crazy things happening (not in a good way) 

→ Anthropic 's head of safety research quit. Said "the world is in peril." Moved to the UK to write poetry.
→ Half of xAI's co-founders have left. The latest warned recursive self-improvement loops go live in 12 months.
→ Anthropic's own safety report showed Claude can detect when it's being tested and changes behavior accordingly. In 13% of test cases.
→ Yoshua Bengio confirmed it: "AIs whose behavior when tested is different from when they're being used."
→ ByteDance dropped Seedance 2.0. Experienced filmmakers say it replaces 90% of their skills.
→ The US declined to back the 2026 International AI Safety Report. First time ever.

My take?

We're not building tools anymore. We're building something that knows when we're watching.

The people closest to this technology are walking away or sounding alarms. That should matter more than the hype cycle.

I'm not saying stop using AI. I'm saying we need to start asking harder questions about what we're building and who's accountable when things go sideways.

What do you think, are we moving too fast, or is this just growing pains?

Growing with Underneat | Marketing & Brand Communications | Making content feel human

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With 7 years of experience in performance marketing, I’ve worked with both B2B and B2C businesses across various industries, including IT, healthcare, and travel & tourism. I specialize in managing and optimizing Google Ads, LinkedIn Ads, and Meta Ads to drive real results. One of my proudest achievements was helping a business reduce its cost per lead by 70% while boosting its return on ad spend (ROAS) by 4x.

What sets me apart is my focus on long-term success. While many marketers aim for quick wins, I believe in creating campaigns that provide lasting value. I take a full, 360-degree approach to digital marketing by combining paid ads with my skills in SEO, social media, and content creation to create well-rounded strategies.

I’m also passionate about content creation. Whether it’s writing ad copy, crafting social media posts, or developing content that speaks to an audience, I love creating content that connects and drives action. I make sure that everything I produce isn’t just eye-catching, but also effective in helping brands reach their goals.

Having worked in different industries, I understand the unique needs of each one and customize my approach to fit. Whether it’s helping a tech company get more leads or assisting a travel business in increasing bookings, I focus on delivering results that matter.

If you’re looking for a performance marketer who’s dedicated to long-term growth and success, I’d love to connect. Let’s chat about how I can help your business achieve its goals.

taplio

The Battle

Srishti Arora

Pankaj Yadav

Followers

Posts

Engagements

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Performance ScoreSrishti Arora's LinkedIn Performance

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taplio

The Battle

Srishti Arora

Pankaj Yadav

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Srishti Arora's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSrishti Arora's LinkedIn Performance