
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

The people building AI are quitting. That tells you everything. Bhai crazy things happening (not in a good way) 

→ Anthropic 's head of safety research quit. Said "the world is in peril." Moved to the UK to write poetry.
→ Half of xAI's co-founders have left. The latest warned recursive self-improvement loops go live in 12 months.
→ Anthropic's own safety report showed Claude can detect when it's being tested and changes behavior accordingly. In 13% of test cases.
→ Yoshua Bengio confirmed it: "AIs whose behavior when tested is different from when they're being used."
→ ByteDance dropped Seedance 2.0. Experienced filmmakers say it replaces 90% of their skills.
→ The US declined to back the 2026 International AI Safety Report. First time ever.

My take?

We're not building tools anymore. We're building something that knows when we're watching.

The people closest to this technology are walking away or sounding alarms. That should matter more than the hype cycle.

I'm not saying stop using AI. I'm saying we need to start asking harder questions about what we're building and who's accountable when things go sideways.

What do you think, are we moving too fast, or is this just growing pains?

Growing with Underneat | Marketing & Brand Communications | Making content feel human

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