
Hi, I’m Srishti.

I lead brand communications at Underneat and spend a lot of time thinking about how people connect with stories. 

Along the way, I’ve also worked with founders and CXOs to grow their presence on LinkedIn, turning simple ideas into content that builds trust, sparks conversations, and drives real opportunities.

At the core, I believe content shouldn’t feel forced. It should feel like you.

- you don’t need to post every day.  
- you don’t need fancy carousels.  
- you don’t even need to “go viral.”

you need content that works, that sounds like you and that builds demand not just impressions.

I work across LinkedIn, offering done-for-you ghostwriting, end-to-end personal brand management, all while keeping your voice alive. 

Dm to further talk about it. 

Srishti Arora

The people building AI are quitting. That tells you everything. Bhai crazy things happening (not in a good way) 

→ Anthropic 's head of safety research quit. Said "the world is in peril." Moved to the UK to write poetry.
→ Half of xAI's co-founders have left. The latest warned recursive self-improvement loops go live in 12 months.
→ Anthropic's own safety report showed Claude can detect when it's being tested and changes behavior accordingly. In 13% of test cases.
→ Yoshua Bengio confirmed it: "AIs whose behavior when tested is different from when they're being used."
→ ByteDance dropped Seedance 2.0. Experienced filmmakers say it replaces 90% of their skills.
→ The US declined to back the 2026 International AI Safety Report. First time ever.

My take?

We're not building tools anymore. We're building something that knows when we're watching.

The people closest to this technology are walking away or sounding alarms. That should matter more than the hype cycle.

I'm not saying stop using AI. I'm saying we need to start asking harder questions about what we're building and who's accountable when things go sideways.

What do you think, are we moving too fast, or is this just growing pains?

Growing with Underneat | Marketing & Brand Communications | Making content feel human

graphical user interface, text, application

Personal Branding 

Instagram Marketing Expert

Instagram Management
- I help small business owners to save their time by managing their social media and boost their sales.

Content Strategy
- Only throwing content won't help you to get leads for your business. 
- You need to have a solid kick-ass Content Strategy that generates you leads every month and I can definitely help with that.

Content creation, planning, and scheduling
- If you're struggling to be consistent on Social media, I can do Content planning and content creation for your business.

Freelance Social Media Manager

TOTO India Industries Pvt Ltd

Quality Assurance Engineer

Saint-Gobain India Private Limited - Glass Business

Quality Assurance Team Member

Hello, This is Kinjal Patel🙋🏻‍♀️

I'm a 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿 + 𝗖𝗼𝗮𝗰𝗵 𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝘀𝘁 by passion.

I have been working in this field for almost 𝟮 𝘆𝗲𝗮𝗿𝘀 and worked with 𝟭𝟬+ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 & 𝟭𝟱+ 𝗜𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹𝘀 to build their brands on social media through personal branding.

With whom do I work and how can you?

As a Social Media Marketer & Personal Branding Strategist, I work with 𝗖𝗼𝗮𝗰𝗵𝗲𝘀, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀, 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗮𝗻𝗱 𝗖𝗘𝗢𝘀 by helping them gain visibility on Instagram & LinkedIn and generate leads through Personal Branding.

As a Coach, I help freelancers to build successful online businesses through Strategic Content Creation and lead-generation strategies through my 1:1 Mentorship Program.

𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗽𝗿𝗼𝘃𝗶𝗱𝗲:

✔️ Instagram Marketing & Lead generation through IG: 
From Crafting a solid Strategy to Content creation lead generation, I have got you covered✨

✔️ LinkedIn Personal Branding
Profile optimization and Writing posts that will help you get more eyeballs from your ideal clients along with building a community of people to make sure your LinkedIn is growing faster!

✔️ 1:1 Mentorship Program
If you are an individual struggling to grow your business using Social Media, I can help you by teaching you the exact strategies and techniques I used to build a strong personal brand and scale my business!

𝗪𝗛𝗬 𝗠𝗘?
✔️ I always think about my CLIENT's RESULTS in the first place 
✔️ Communication is strong when you work with me and it may sound small but over the past few months I have realized it's a key thing you need while working with any business
✔️ Working with me feels smooth because of my strong system setup
 ✔️ 0 Record of Missing Deadlines! - Most important one, isn't it?


𝗚𝗼𝘁 𝗾𝘂𝗲𝗿𝗶𝗲𝘀❓

DM me here on LinkedIn or 
Email me @kinjalshah423@gmail.com to work with me directly.

Let's connect on Instagram @kinjalpatel.co

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The Battle

Srishti Arora

Kinjal Shah

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The Battle

Srishti Arora

Kinjal Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Srishti Arora's LinkedIn Performance

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Performance ScoreSrishti Arora's LinkedIn Performance