Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

QIAGEN

Senior Bioinformatics Engineer

Amgen

• Orchestrated the design and migration of a data processing pipeline utilizing Databricks for the processing of proteomics datasets, leading to a notable performance enhancement of 15-20 times.
• Developed Amazon Machine Images (AMIs) within AWS to internalize annotation pipelines for human genome re-sequencing studies, accelerating research timelines.
• Engineered proof-of-concept initiatives to assess efficiency and enhance the performance of data ingestion pipelines, leveraging AWS Database Migration Service, Kinesis, and Spark Streaming.

Specialist Software Engineer

• Designed and implemented a cloud-enabled, serverless proteomics (Mass Spectrometry) data processing pipeline using AWS ECS and Databricks, aimed at quantifying proteins.
• Developed and maintained multiple research applications, seamlessly integrating them with the data lake.
• Modernized and optimized web services utilizing Java + Spring framework, facilitating the integration of company-wide project and personnel data with research applications.
• Enabled the querying and visualization of proteomics data in the data lake by leveraging Spotfire, enhancing quantification capabilities.
• Acquired expertise in DevOps and Agile methodologies, with hands-on experience supporting, automating, and optimizing deployments in AWS and GitLab. Leveraged configuration management, CI/CD, and DevOps processes.

Senior Associate Software Engineer

Takeda

• Developed a Sample Request System in Node.js, employing RESTful API and a web app using Express
framework resulting in 60% improvement in performance compared to the prior SharePoint application.
• Designed visualization templates in Spotfire and Plotly, enhancing the effective visualization of gene
expression data and empowering researchers to extract valuable insights.
• Created multiple application prototypes using Pipeline Pilot, R, and Shiny, exploring innovative
approaches to data analysis and visualization.
• Played a pivotal role in designing and normalizing an Oracle database for storing gene and protein data
from public repositories like NCBI and UniProt, ensuring efficient data storage and retrieval.
• Collaborated across teams within the company to develop an Inventory Management System, engaging
with scientists and team leads to gather requirements and implement a system for effective tracking of biological entities.

taplio

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