Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Apna Funda

Apna Funda is an AI-powered marketing and brand management platform dedicated to supercharging startups and small to medium-sized businesses (SMBs) with CMO services. 

Our platform leverages the power of generative AI, and localization to help these businesses scale and achieve profitable growth.

At Apna Funda, we believe in combining the art of human expertise with the science of AI technology. 
We are committed to bringing big company marketing superpowers to startups and SMBs.

Book a call to know how AI can help your business - https://topmate.io/apnafunda/569217

Co-Founder

The Man Company

- Devised multi-channel sales and marketing strategy (paid, social media, CRM, direct/organic) for the e-commerce team
- Scaled up performance marketing (increasing FB spends by 140%) and optimized ROAS 
- Data-driven decision making with a focus on unit economics 
- Developed a full-funnel strategy from awareness, acquisition to retention
- Worked cross-functionally with product, marketing, creative, finance, and NPD teams to execute multiple projects
- Established the KPI framework for each channel (online/offline sales, marketing) to report to management weekly

Manager Corporate Strategy

Citi

- Facilitated sell-side mandates through client engagement, performing due diligence and conceptualizing marketing materials 
- Performed industry analysis and analyzed trends of packaging in the FMCG sector (personal care, home care and F&B)
- Worked on IPO executions by preparing the Prospectus, performing industry benchmarking analysis, and valuation analysis of multiples
- Drove a competitive deal process as a lead analyst by developing 10 marketing roadshows plans for India and North America
- Evaluated 7+ buyout scenarios for an IT company to recommend combinations yielding maximum synergies

Investment Banking Analyst

The Commerce Society, Shri Ram College of Commerce

Sponsorship: Led a team of 45+ to raise INR 9 lac 
Marketing: Led offline and digital promotions

Vice President

Edelweiss Financial Services

• Performed Industry mapping, established selection standards, identified & researched potential acquisition targets for clients
• Attended three auctions with senior management conducted by Department of Investment & Public Asset Management, GOI

Investment Banking Intern

Enactus SRCC

• Social Entrepreneurship: An international not for profit organisation present across 37 countries improving lives of underprivileged. 

(i) Empowered 13 traditional puppeteers to expand their income by initiating 484+ shows & 12 puppet-making workshops over 2 years  
(ii) Empowered 18 women manual scavengers (Ghaziabad) by establishing women produced detergent & phenyl making microenterprise. Researched on product diversification, collaborated with Sulabh International and performed door-to-door market analysis

Team Member

Hey! I'm Tanvi, one of the minds behind Apna Funda. I'm on a mission to help bridge the gap between businesses and the game-changing world of AI. 

With each day bringing a new disruption in the AI space, it can get confusing and complicated to make much sense out of it. At Apna Funda, we aim to democratise access to AI knowledge, making it accessible, understandable, and actionable.

To stay ahead, you need to be informed. 
I talk about the latest in AI applications, tools, news, deep dives, and fun use cases to make it simple and actionable for you. Follow my LinkedIn page to stay updated and let’s embark on this journey together. 

👥 If you're curious about AI's potential in your marketing strategies or want a more tailored approach to understanding, I'm here to help. Book a 1:1 call with me, and let's explore how AI can shape your marketing future - https://topmate.io/apnafunda/569217

You can also reach me on:
💬 LinkedIn DM
✉ tanvigoenka95@gmail.com

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Srinivas Kumar

Tanvi Goenka

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