Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Document Management Expert | Core Value Coin Awarded by Parsons CEO |Trainer | Document Auditor | Data Analyst | Voice of Document control

🚀 About Me:
With over 17 years of dynamic experience in the field of Document Management within the construction industry, I've successfully navigated the intricacies of projects across multinational organizations. My journey has taken me from the vibrant landscapes of the Middle East in the Saudi Arab, UAE and Qatar to contributing to impactful projects in my home country, Pakistan.

🏗️ Key Expertise:
I specialize in the development, creation, and implementation of Document Management Systems and Processes throughout all stages of construction, including Design, Tender, Construction, and Closeout. Proficient in using Electronic Document Management Systems (EDMS) such as Aconex, Unifier, SharePoint, and Primavera Contract Management. My focus is on ensuring seamless collaboration, compliance, and effective communication across internal and external stakeholders.

🎓 Training and Leadership:
As a seasoned professional, I've had the privilege of hiring and managing Document Management Teams on various projects. I believe in empowering teams through training, and I've conducted sessions for both internal and external stakeholders. My commitment to excellence is reflected in my rapid promotion to Document Control Manager within 9 months of joining one organization.

🏆 Achievements:
I take pride in my achievements, including being awarded the Core Value Coin by the CEO of Parsons for a successful External Audit on the Lusail Phase 11 Project. My dedication to quality and adherence to ISO 9001:2015 standards has led to successful external and internal audits across multiple projects.

📚 Publications:
I've contributed three articles to online PMMagazine, showcasing my commitment to knowledge sharing and staying at the forefront of industry trends. My passion extends to spreading awareness about the vital role of Document Control in project management on social media platforms, particularly LinkedIn.

🌍 Global Perspective:
Having worked with reputable organizations such as Scientific Tech, Omni Group, Morganti Group, Parsons International, and TPL Property Management, I bring a global perspective to my work. Key projects include the Lusail Infrastructure Project in Doha, Qatar, the Mixed Development Project in Abu Dhabi, U.A.E, the Expansion of Etihad Airport in Abu Dhabi, U.A.E, and the iconic One Hoshang high-rise tower in Karachi, Pakistan.

Let's connect and explore opportunities for collaboration, knowledge sharing, and driving excellence in Document Management within the realm of Project Management.

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Srinivas Kumar

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