Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Dar Al Ahmadi

Drive Website Traffic and Generate Leads by implementing social media ad campaigns to increase brand visibility, engagement, and help in increasing the conversions.

Design and implement targeted email marketing campaigns to reach wider audience. 

Execute product marketing campaigns, utilizing Google Tag Manager to help tracking of conversion events.

Analyze email campaigns and identify new strategies. 

Performed sales calls to target new clients and open new sales deals.

Successfully contributed in increasing sales profit to KD 63, 497 in 2020 through cold outreach and emails. 

Keep updated on latest trends in digital marketing

Sales and Digital Marketing Specialist

Provided support in IT Administration – Active Directory, Email IDs

Successfully created and established the company’s website https://daralahmadi.com/services/

Performed task related to website functionality and interface

Supported and implemented email marketing campaigns 

Supported in ensuring company’s internet presence is active using google ads

Supported in social media ads.

Information Technology Administrator

Hey there, thanks for stopping by my profile!

Coffee addict, tech enthusiast, and your potential new digital marketing buddy. Nice to meet you!

The Short Version:

I'm an IT engineer with a passion for digital marketing and a knack for AI tools. I help founders grow their businesses online without drowning in techno-babble. Want to chat over a virtual coffee? I'm always up for making new connections!

The Full Story:

Remember when "AI" sounded like science fiction? Well, now it's my day job, and I absolutely love it.

For the past 7 years, I've been on a wild ride through the worlds of Technology, Digital Marketing, and Sales. It's been a journey full of late nights, countless coffees, and those amazing "aha!" moments when a strategy finally clicks.

Here's the thing: I'm not just another tech guy. I'm the friend who gets excited about new AI tools and can't wait to show you how they can make your life easier. I've been in the trenches, I've faced the challenges, and now I'm here to help other founders navigate this crazy digital landscape.

My mission? To help you harness the power of AI and organic content to grow your business online. No smoke and mirrors, no empty promises - just practical, results-driven strategies that actually work.

I won't pretend I can make you go viral overnight (if only it were that easy!). But I can promise to work tirelessly to help you build a strong, authentic online presence that resonates with your audience.

Fair warning: I can get pretty passionate about this stuff. If you're looking for someone who watches the clock and checks out at 5 PM sharp, I'm probably not your guy. But if you want someone who'll be just as excited about your business growth as you are? Well, you've come to the right place.

So, whether you're a startup founder with big dreams or an established business looking to shake things up, I'm here to help. Let's cut through the jargon, focus on what really matters, and get your business the attention it deserves.

Oh, and if you're here to sell me something within 5 seconds of connecting, I'm afraid we won't be a great match. But if you're genuinely interested in chatting about digital marketing, AI, or just want to share a good tech meme? My inbox is always open.

Thanks for reading this far. You're not just awesome - you're the kind of person I'd love to connect with!

Ready to talk shop, swap ideas, or just geek out about the latest in digital marketing? Let's connect!

Cheers,
Safwaan

P.S. Did I mention I make a mean cup of coffee? It's my superpower for those early morning strategy sessions!

taplio

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