Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Security Data Engineer @Just Eat Takeaway| Ex-bigspark, PayU| Mentor @ Learnbay| Women Health | Mental Health

I bridge two worlds: data engineering and developer advocacy.
I’ve spent years building secure and scalable systems at companies like Ford, Just Eat, and PayU, and I’ve learned that the real value comes from sharing those lessons with others. That’s why I use my LinkedIn platform to connect with CTOs, founders, and dev teams, making complex topics simple and actionable.

What sets me apart is that I’m not just speaking about theory. My work is rooted in hands-on engineering, which means the stories and insights I share are tested in real-world environments.

Alongside my engineering role, I create content and conversations for developers, founders, and technical leaders—on LinkedIn, in podcasts, and at events. My focus remains the same: to make complex technical topics clear, relevant, and actionable.

I also collaborate with brands, startups, and event organisers who want authentic voices to connect with developers. Whether it’s representing a company as an advocate, creating thought leadership content, or speaking at industry events, I aim to bring credibility and trust to every partnership.

Looking ahead, I am growing my presence as a tech evangelist and speaker in the B2B and developer-first space—building meaningful connections with leaders and communities that share the same commitment to clarity, trust, and innovation.

If you are a brand, founder, or event organiser seeking a credible and authentic voice at the intersection of engineering and advocacy, I would be glad to connect.

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Srinivas Kumar

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