Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Entrepreneur & Innovator | Practical AI applications & latest tech trends | Follow to learn how AI can transform your business and save you time.

I create content, build optimization systems, and share insights on AI, high performance, and longevity.

For years, my work has focused on helping people work smarter. But true optimization isn’t just about efficiency; it’s about longevity, energy, and sustaining peak performance.

That’s why I launched longer, a weekly newsletter that simplifies longevity science for people who want to stay sharp, energized, and successful.

What’s happened so far:
→ 22M+ social media impressions in the last year
→ 60K+ people follow my insights on AI, longevity, and high performance
→ A growing community applying these ideas to work, health, and life

I’ve also invested in companies in emerging markets, always looking at what’s next in innovation and long-term impact.

My focus is on systems that improve how we work, think, and live, not just today, but for the long run.

Anna Poplevina

You don’t need to win every meeting.
You need to build trust.

I saw a video of a dad letting his daughter “beat” him in a race.
Not because he’s weak.
Because she needed the win more than he did.

That’s real leadership.
And it works in business too.

Sometimes the best move is stepping back — so others can step up.

Especially when:

✅ A junior teammate needs the mic
✅ Someone’s idea isn’t perfect, but worth backing
✅ A rising leader just needs space to grow

Most managers chase control.
But high-impact leaders?
They know when to let go.

They’re not obsessed with being the smartest in the room.
They’re building teams where everyone levels up.

It’s not about ego.
It’s about momentum.

The team that moves together wins.

Where have you seen this kind of leadership work?
Or not work?

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👋 I’m Anna, founder of longer. I share 5-minute longevity insights the top 1% use to stay sharp while others burn out. (link in my bio)

♻️ Repost if this added value

🎥: via social media

22M+ views | Entrepreneur, Investor, Founder & Creator | Follow for ideas on AI, performance, energy, and longevity | Building longer.

I used to think trust was a vibe.
Now I treat it like a system.

It doesn’t come from offsites or values decks.
It comes from small, repeatable moves.

You see it in moments like these:

✅ Letting a teammate take the lead, even when you could do it quicker
✅ Backing an idea that’s 80% there, because speed matters too
✅ Giving feedback early, clearly, and without spin

Most people think trust is earned slowly.
But often, it’s a choice.

You decide to give it.
Then you see what someone does with it.

When people feel trusted,
They start trusting themselves.

That’s when they grow.
That’s when things start to click.

If you’re always rechecking, reworking, or stepping in,
That’s not high standards.
That’s low trust.

And it slows the whole system down.

Trust isn’t soft.
It’s operational.

Where have you seen trust speed things up?

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👋 I’m Anna, founder of longer. I share 5-minute longevity insights the top 1% use to stay sharp while others burn out. (link in my bio)

♻️ Repost if this added value

🎥: via social media

$1B valuation. 30 people. Genspark is the real deal.
Now they’re taking on Google and Microsoft.

Last week, I spent time with the Genspark team. 
They just hit unicorn status with an oversubscribed Series B.

I interviewed their CTO and Co-Founder, Kay Zhu, who said the "secret" to their momentum was simple. They launched fast. Almost one feature every week, and grew by word of mouth.

Genspark is not just another AI tool. 
It’s an All-in-One AI Workspace. 
Built for big teams or solo creators. 

Top features to look out for:
✅ AI Inbox
✅ Teams
✅ AI Sheets 2.0
✅ Call for Me

My favorite part?
Watching their internal workspace agent take over a full workflow.
Hours of work, done in MINUTES. 

So if you’re still trying to duct-tape 10 tools together…
This is your sign to check out Genspark.

In 2026, the best teams won’t just use AI. 
They’ll work with it.

Have you tried Genspark yet?

👉 Try it with free credits: https://lnkd.in/g-iWx6rN

——

#Genspark #WorkwithGenspark #GensparkLive

Your focus determines how long you last.

Most people scatter their attention everywhere.
Then wonder why they burn out fast.

What I stopped doing to stay sharp:

→ Checking news updates during deep work
→ Back-to-back client calls without breaks
→ Scrolling social feeds at random
→ Answering every email when it comes in

Most people try to stay on top of everything.
High performers choose what gets their attention.

I learned this in my last business in ecom.
I was overbooking myself with numerous social media clients.
Trying to do everything myself instead of outsourcing.
Running content calendars, responding to DMs, editing graphics, writing copy.

My decisions got sloppy.
My energy crashed by 3 PM every day.

That's when it clicked:

Attention is like muscle endurance.
Spread it too thin, and nothing gets your best effort.

The investors and founders who last decades don't just work smart.
They guard their focus like their health depends on it.

Because scattered attention kills sustainable performance.

Discipline isn't doing more.
It's protecting what matters most.

Your longevity as a performer comes down to what you choose to ignore.

I write longer. to help high performers sustain excellence without the crash.
Weekly insights on staying sharp while others burn out.

Link in my bio.

“This post sounds like ChatGPT wrote it.”

Because it had too many em dashes.

Which is funny—because I spent 5 minutes deleting them.

Here’s the thing:

It’s not wrong to use em dashes.
They’re a legit style choice.

But right now, they’re one of the top tells that AI helped write your post.

ChatGPT leans hard on them.
So people assume: too many em dashes = must be AI.

That’s not a bad thing.
Most of us use tools. That’s the point.

But the goal is clarity, not confusion.

You want people to hear your voice—
Not stop and wonder if a bot wrote it.

So here’s what helps:

✅ Write how you speak
✅ Keep structure clean
✅ Cut overly dramatic phrasing
✅ Read it out loud (seriously)

This isn’t about hiding AI use.
It’s about building trust.

Because if the writing feels robotic,
the message gets lost.

What’s one dead giveaway a post wasn’t written by a real person?

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♻️ Repost if this added value

👋 I’m Anna, founder of longer (link in bio). I share 5-minute longevity insights the top 1% use to stay sharp while others burn out.

Some days feel packed from the moment you wake up.
That is when your health matters the most.

I used to think wellness was about perfect routines.

Now I see it is about having enough energy to think clearly when everything speeds up.

➝ When your calendar is full
➝ When decisions stack
➝ When your mind feels pulled in ten directions
➝ That is when the small habits actually carry you

✅ Lots of hydration
✅ A walk between calls
✅ Five quiet minutes before you open your laptop

Nothing extreme.
Nothing complicated.
Just support for your own pace!

👋 Comment TOOLS and I’ll send you 200 tools to explore for your own routine

You don’t need 10 tools to find leads.
You need one that actually works.

I used to stack:
→ LinkedIn → Email guessers → Spreadsheets → CRMs → Outreach tools

Still missed half the people I wanted to reach.
Still wasted hours chasing bad data.

Now I use Jeeva AI.

1. Search once → Get verified contacts
✅ Pulls from 1B+ work-verified leads
❌ No bounce-backs or guessing emails

2. Outreach in the same flow
✅ Send multichannel messages without switching tools
❌ No copy-paste between platforms

It’s fast, clean, and repeatable.
The kind of workflow that sticks.

👋 Jeeva AI just raised $9M!
Full story via Business Insider: https://lnkd.in/gKJV4BM3

Try Jeeva free → https://www.jeeva.ai

Most people post wins on Thanksgiving.

I want to talk about what we carry.

The missed promotions.
The layoffs that blindsided.
The burnout I pretended was “just a rough patch.”

I’ve been there.

Felt like I was falling behind while everyone else soared.
Watched people I trained get promoted ahead of me.
Started jobs that didn’t fit. Stayed in ones that drained me.

But here’s the truth:

A messy career doesn’t mean you did it wrong.
It means you showed up, even when it was hard.

This year, I’m grateful for:

→ The friend who said, “Don’t quit. Just rest.”
→ The decision to bet on myself
→ The momentum I built by staying consistent

Success isn’t shiny.
It’s quiet, layered, and often invisible.

So if this season feels uncertain, take a breath.

You’re still here.
Still learning.
Still backing yourself.

That’s not a detour.
That’s your edge.

Your mess has value.
Don’t edit it out.

What’s one “messy” moment you’re secretly grateful for?

My inbox felt like a full-time job.
So I handed it to an AI agent.

Genspark is an all-in-one AI workspace.
No more juggling 10 different tools and tabs.

Here’s what stood out when I used it:

✅ AI Inbox
↳ Took one messy project thread
↳ Broke it into priority tasks, follow-ups, and timelines
↳ Even drafted replies for me

✅ Teams
↳ Everyone works together in real time
↳ Shared docs, chat, and updates — all in one place

✅ AI Designer
↳ I gave it one prompt
↳ It created newsletter graphics better than most designers I’ve hired

This isn’t about adding more tools.
It’s about finally using one that does the work.

👋  Prompt I used: “Create an Instagram ad for my newsletter longer. using the attached logo. Show a stylish middle aged male with classic Hollywood looks reading the newsletter on his phone. Keep the mood clean minimal and premium.”

👉 Try it for free here: https://lnkd.in/gtW32DbJ

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 #Genspark #GensparkLive #WorkwithGenspark

I did everything the business gurus told me to do.

And stayed exactly where I started.

❌ Working 10-hour days on my ecom business (excessive for me).
❌ Following up on every lead that came my way.
❌ Taking late-night calls bc I thought that's what serious entrepreneurs did.

My weekends became work days.
I stopped going to my favorite workout classes.
I stopped reading my favorite books.

My effort was massive.
The results weren't.

Revenue stayed flat while my cortisol levels went through the roof.
I was busy being busy, not building anything that mattered.

Then I had a moment of clarity at 5 AM one morning.

I woke up early, mind racing about the business, staring at numbers that hadn't moved in months.

I realized I was optimizing for the wrong thing entirely.
Motion isn't progress.

So I made two changes:

→ Protected my mindset like it was sacred
No more doom-scrolling between meetings.
No more saying yes to every "quick call."
Started treating mental clarity as my most valuable asset.

→ Put my health first, not last
Sleep became non-negotiable.
Workouts weren't "when I find time" anymore.
Started eating like someone who actually cared about their energy levels.

Everything shifted within weeks.

✅ My thinking got sharper.
✅ My decisions carried more weight.
✅ My business started responding to focused effort instead of frantic activity.

Revenue followed six months later.

That experience taught me something:
You can't optimize performance if you don't optimize the performer first.

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♻️ Repost if this added value

Don’t
• Try every new AI tool you see
• Save templates you never use
• Copy workflows that don’t match your job
• Jump to the next tactic before it has time to work

Do
• Pick 1 or 2 tools that actually help you work faster
• Track what cuts time and helps you think clearly
• Stay with a workflow long enough to feel the difference
• Build systems that match your goals and the way you work

This team has been a big part of my creator journey, and I’m excited to see where they go next!

Founder & CEO @ Limelight | B2B Creator Marketplace | 3x Founder | MBA Mentor

Today I’m announcing our $2,100,000 funding round 🎉💰
And a HUGE NEW PRODUCT LAUNCH!! ...

Our brand new AI agent for Social Listening is live.

It can:

→ Research your company
→ Precisely define your ICP
→ Identify all of your competitors

Then automatically surface buyer intent from social content and turn it into sales pipeline. 

Early users are raving about it already!!

And just a few weeks ago,
We won the Global Pitch Competition!
On stage at SaaStock (€1M prize money)

THIS. IS. WHAT. MOMENTUM. LOOKS. LIKE.

Here’s why investors are loving Limelight

👇🏼👇🏼

Everyone is talking about personality-led marketing.

- Niche B2B creators are stealing trust.
- Employees are becoming mini media brands.
- Buyers follow PEOPLE, not 40-page whitepapers.

But the problem - up until now?

Everyone KNOWS influence drives revenue.

Yet nobody can measure it.

So budgets have stayed trapped in paid ads & cold outbound.

Limelight SOLVES this problem.

We’re showing brands - how CONTENT drives REVENUE.

We are making influence marketing performance-based.

So brands can track:

🔎 Which post led to $142,000 in pipeline
🔎 Which creator drove 237 product signups
🔎 Which campaign closed $1.9M new business.

(All REAL Limelight case studies! 📈)

We’re turning B2B influence from a “nice-to-have branding play” into a scalable revenue engine.

Big SHOUT out to our new investors for believing in us

Amit at SNR (led the round!) 
Eran at Savyon Ventures 
Kenneth at BackFuture
Kaan at First Degree 
Josh at OpenSky 
Kirby at Ascend

And many others like Ran Makavy, Gert Lanckriet, Suhit Gupta, Amir Ashkenazi, Mike Head, Eli Schwartz, Tom Waddington, Dan Murray🧠, Garrett Scott, Michel Lieben 🧠 & Alex Vacca 🧠🛠️.

A group of incredible operators/investors who know personality-led growth will define the next decade of GTM.

What’s next?

Goal remains the same:
→ Hit $10M ARR with a team of 10.

This funding round lets us:

⚡ Build even faster
⚡ Hire a few elite engineers + AMs
⚡ Push deeper into creator-based attribution
⚡ Power influencer programs for every GTM org

Huge gratitude to my tiny but might team Youngjae JI, Demir Capan, Blas C. and Janine Bulao. 

And most importantly...

The creators and brands (HubSpot, Webflow, Clay + 100s more) who are building this category WITH us 💪🏼

THIS IS JUST THE START.

PS. if you sign up as a new customer in the next 48 hours you get your 2nd month free! (DM me and I will do it for you)

I’ll be there tomorrow and excited to see the launch!

🔥 GensparkLive - See you TOMORROW!
Genspark Live 2025 • Nov 20 at 3:30 PM PST
What to expect:
- Launching the AI workspace that puts your busywork on autopilot
- Live demos of features that'll blow your mind (yes, actually live!)
- The team behind the fastest-growing AI Agent company shares exciting funding news!
👉 REGISTER NOW to get notified

taplio

The Battle

Srinivas Kumar

Anna Poplevina

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taplio

The Battle

Srinivas Kumar

Anna Poplevina

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anna Poplevina's LinkedIn Performance

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Performance ScoreAnna Poplevina's LinkedIn Performance