Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Entrepreneur & Innovator | Practical AI applications & latest tech trends | Follow to learn how AI can transform your business and save you time.

I create content, build optimization systems, and share insights on AI, high performance, and longevity.

For years, my work has focused on helping people work smarter. But true optimization isn’t just about efficiency; it’s about longevity, energy, and sustaining peak performance.

That’s why I launched longer, a weekly newsletter that simplifies longevity science for people who want to stay sharp, energized, and successful.

What’s happened so far:
→ 22M+ social media impressions in the last year
→ 60K+ people follow my insights on AI, longevity, and high performance
→ A growing community applying these ideas to work, health, and life

I’ve also invested in companies in emerging markets, always looking at what’s next in innovation and long-term impact.

My focus is on systems that improve how we work, think, and live, not just today, but for the long run.

Anna Poplevina

You can have "good" team members, or you can have GREAT ones:


Most teams fail by asking everyone to be good at everything.
The best teams do the opposite. They design around strengths.

People do their best work when they are focused on what actually applies to them.

That is where systems matter, quietly.

I just saw that Delve launched Groups.

Groups let you organize people by role and tailor security and compliance requirements to what they actually do.
Each person only sees what applies to them. Nothing more.

It’s simple, but it removes a lot of friction as teams scale.

If you are building or growing a team this year, this is worth paying attention to.

I just booked a demo to try it out. Curious what you think too: https://delve.co/book-demo

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♻️ Repost if you're scaling your business!
📽️: via social media

22M+ views | Creator, Entrepreneur & Biohacker | Follow for AI strategies and performance systems to build without burnout | Building longer. | 👋 DM for collabs

The difference between a $50K problem solver and a $500K problem solver.

Speed vs. strategy.

Most leaders live in firefighting mode.
See problem → jump on it → move to next crisis.

It feels productive. 
But it's actually a trap.

$50K problem solvers ask: "How fast can I fix this?"
$500K problem solvers ask: "Should I fix this at all?"

The expensive mistake? 
Solving the wrong problems perfectly.

Top performers use the 3-Question Filter before touching any problem:

→ Is this the real problem or just a symptom?
→ What happens if I don't solve this today?
→ Will solving this move the business forward?

Most "urgent" problems fail this test.

The $500K mindset:
→ Pause before you problem-solve
→ Question whether the problem needs solving
→ Choose fewer problems but solve them completely
→ Build systems so problems don't return

Real example: Your team misses deadlines constantly.

$50K approach: Work nights and weekends to catch up on deliverables.
$500K approach: Audit the planning process and fix unrealistic timeline setting.

One puts out fires.
The other prevents them.

Stop rewarding heroic problem-solving.
Start rewarding strategic thinking.

The best leaders aren't the fastest firefighters.
They're the ones who prevent the fires from starting.

What's one problem you're solving that you should probably ignore instead?

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♻️ Repost this if you're ready to think strategically
👉 Follow Anna Poplevina for more insights on high-performance leadership
🎥: via social media

22M+ views | Creator, Entrepreneur & Investor | Follow for AI strategies and performance systems to build without burnout | Building longer.

We track everything except what matters.

✅ Productivity apps track every task.
✅ CRMs log every interaction.
✅ Fitness trackers count every step.

But your last career win? 
Buried in yesterday's Slack threads...

Most professionals obsess over the wrong metrics.

✗ We count completed tasks (not breakthrough moments)
✗ We measure hours worked (not problems solved)  
✗ We log meetings attended (not influence gained)
✗ We track output (not actual impact)

Here's what we miss: wins that aren't captured don't compound.

They vanish. Their lessons disappear. Their momentum dies.

We build systems that learn from every data point to improve performance. But we don't apply this logic to ourselves.

Your career isn't built on completed to-dos.
It's built on recognized wins that stack up and create patterns.

The professionals who advance fastest track what actually moves careers:

✅ Client problems solved that others couldn't crack
✅ Process improvements that saved real time  
✅ Presentations that shifted leadership thinking
✅ Relationships that opened unexpected doors

This isn't feel-good advice. 
It's strategy.

Celebrated wins become repeatable patterns.
Ignored wins become lucky accidents.

What career win from this week are you about to let slip by?

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♻️ Repost if you're tracking what actually builds careers
👉 Follow Anna Poplevina for more on strategic career systems
🎥 : Via Social Media

The person who always speaks up suddenly goes quiet.

This is your biggest red flag.

It usually means one of these things:

❌ They're burned out and protecting their energy
❌ They've stopped feeling heard
❌ They're worried about job security
❌ They've lost trust in the team's direction

Most leaders miss this completely.
They're relieved the "difficult" person finally calmed down.

But here's what that silence actually costs:
→ Your strongest voices stop advocating for better solutions
→ Problems go unaddressed until they explode
→ Team psychological safety drops across the board

When you notice someone going quiet, here's what to do:

✅ Create a private space to check in
→ "I noticed you haven't been as vocal in meetings. What's on your mind?"

✅ Ask about their workload specifically
→ "Are you getting the support you need to do your best work?"

✅ Address their concerns directly
→ If they share something, don't dismiss it. Take action or explain why you can't.

✅ Advocate upward for them
→ Fight for resources, timeline adjustments, or role clarity they need.

✅ Follow up consistently
→ Don't just check in once. Make it a pattern they can count on.

The best leaders don't celebrate when strong voices go quiet.

They see it as a system failure and fix the root cause.

Your job isn't to manage people into silence.
It's to create conditions where they can speak up safely.

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♻️ Repost this if you've seen this warning sign before
👉 Follow Anna Poplevina for more on high-performance systems

Your career isn't failing because you lack talent.
It's failing because you're running on empty.

Most professionals treat energy like it's unlimited.
They burn through it all day, then wonder why their best ideas come at 2 AM when they're too exhausted to act on them.

The insight that shifted everything:

𝗘𝗻𝗲𝗿𝗴𝘆 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿'𝘀 𝗰𝗼𝗿𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆.

Everything you want professionally flows from it:
→ Sharp decision-making when stakes are high
→ Creative problem-solving under pressure  
→ Consistent performance that gets you noticed
→ Mental bandwidth for strategic thinking
→ Resilience to bounce back from setbacks

But here's where most people get it wrong.

❌ They try to solve productivity problems with more apps.
❌ They tackle focus issues with better schedules.
❌ They address burnout with longer weekends.

All symptoms. Missing the source entirely.

The professionals who advance fastest don't just work harder.
They work from a full tank.

Not self-care. Career strategy.

✅ They know that showing up at 60% energy consistently beats showing up at 100% sporadically.

✅ They understand that a well-energized Monday morning sets the trajectory for the entire week.

✅ They've learned that protecting their energy is protecting their upward mobility.

Think about your last breakthrough moment at work.
That creative solution that impressed everyone.
Your most persuasive presentation.

Notice the pattern?
You weren't dragging yourself through the day when it happened.

Energy creates the conditions where excellence becomes possible.
Without it, you're just surviving your to-do list.

Most people optimize for busy.
Smart professionals optimize for energized.

What's one way you could better fuel your energy this week?

♻️  Repost this if you're treating energy as career fuel  
🔔 Follow me for more insights on high-performance systems

Most bosses only care about you while you're useful to them.

The best ones? 

They support you even after you leave.

Here's the difference:

❌ Average bosses see relationships as transactional
→ Support stops the day you hand in your notice

✅ Exceptional leaders think long-term
→ Still recommend you for opportunities
→ Champion your wins publicly

This isn't just being nice.

It's strategic leadership.

Those former employees become your biggest advocates. They refer top talent back to you.

The leaders who get this build networks that last decades.

Which type of leader are you building a reputation as?

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♻️ Repost if you believe in long-term leadership
👉 Follow Anna Poplevina for more insights on strategic leadership

I started to always feel tired at work.
Not burned out. Just drained.

For the longest time, I blamed the "work" itself.

❌ Too many projects.
❌ Too many demands.
❌ Too much complexity.

But here's what I realized:

𝗧𝗵𝗲 𝗲𝘅𝗵𝗮𝘂𝘀𝘁𝗶𝗼𝗻 𝘄𝗮𝘀𝗻'𝘁 𝗰𝗼𝗺𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸.

It was coming from how I was working.

I was living in constant reactive mode.

Messages arrived → I responded immediately.
Someone walked by → I dropped everything.
New request came in → I added it to the pile.

I confused motion with progress.

Even when I physically left the office, mentally I never did.

→ Replaying conversations during dinner.
→ Composing emails while trying to fall asleep.
→ Checking Slack "just quickly" on weekend mornings.

I was giving my best energy to everyone else's priorities.

My own work got whatever was left over.

The shift happened when I realized something:

𝗘𝘃𝗲𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗶𝗼𝗻 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝗹𝗼𝘀𝘁.

→ It's momentum broken.
→ Focus scattered.
→ Energy depleted.

The professionals who stay energized don't have easier jobs.

They protect their energy as fiercely as they protect their time.

They work from intention instead of reaction.

Here's the truth most people miss:

𝗬𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆 𝗶𝘀𝗻'𝘁 𝘂𝗻𝗹𝗶𝗺𝗶𝘁𝗲𝗱.

It's not about working harder.

It's about working in a way that doesn't drain you dry.

What would change if you treated your energy like the finite resource it actually is?

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♻️ Repost this if you're treating energy as career fuel 
🔔 Follow Anna Poplevina for more insights on high-performance systems

The careers that survive 2026 won't rely on luck.
They'll run on systems.

While others scramble to stay relevant, you'll already be positioned.

𝗧𝗵𝗲 𝟳-𝗟𝗮𝘆𝗲𝗿 𝗖𝗮𝗿𝗲𝗲𝗿 𝗦𝘆𝘀𝘁𝗲𝗺 ↓

→ Protect your focus and energy
→ Build knowledge through practice
→ Capture insights in one place
→ Accelerate with AI workflows
→ Create proof of work
→ Share what you learn
→ Find better opportunities

Each layer feeds the next.

Most people optimize for the outcome.
Smart professionals optimize for the system.

Which layer is your biggest gap right now?

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🔁 Repost if you're building systematically
👉 Follow Anna Poplevina for more career systems and AI productivity

A founder I talked to was spending 15+ hours a week on manual lead gen.

That’s 15 hours not closing deals.

Here’s where those hours were going:

❌ Searching for leads
❌ Checking contact info one by one
❌ Writing personalized outreach for every prospect
❌ Following up manually so leads don’t go cold

All while his pipeline stayed empty.

This is where Futern comes in.

It’s a fully autonomous AI sales platform that runs outbound end to end, without sacrificing data quality.

What it does:

✅ Validates which companies actually make sense first, based on industry, size, and buying signals
✅ Pulls the right leads from multiple data sources with verified contact info and phone numbers
✅ Generates personalized outreach
✅ Sends across email, LinkedIn, and WhatsApp automatically
✅ Follows up so leads don’t go cold
✅ AI agent can handle calls for you

So spend less time prospecting…
And more time closing.

👉 You can try it yourself for free at www.futern.com

Your time isn't disappearing.
It's being stolen.

The worst offenders? 

Here are the big ones:

✗ The "I'll just check" trap
→ Checking Slack/email every 10 minutes without realizing it
→ Fix: Set 3 specific times to check messages. That's it.

✗ Meetings that create more meetings
→ Talking without decisions or clear owners
→ Fix: End every meeting with one decision and one owner

✗ The fast yes problem  
→ Saying yes without thinking through what comes next
→ Fix: Pause. Reply with real timeline or just say no.

✗ The half-done pile
→ Starting 10 tasks so none actually finish
→ Fix: Pick one finish line. Close it completely.

✗ Vague asks
→ "Can you take a look?" messages that create endless back-and-forth
→ Fix: Say exactly what you need and by when

Most people think they have a time management problem.
They actually have a boundary problem.

These fixes aren't about doing more.
They're about protecting what matters.

Which time stealer hits you hardest?

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♻️ Repost if this resonates with your experience
👉 Follow Anna Poplevina for more on productivity systems and high performance

Sustainable leadership isn't about working harder.
It's about working for your people.

Most leaders burn out their best performers by missing early warning signs.

Here's what actually drives performance:

✅ Advocate upward for your team
→ Block unnecessary meetings when they're deep in project work
→ Push back on scope creep that kills quality
→ Fight for training budget when new AI tools roll out

✅ Spot when high performers are struggling
→ The detail-oriented person who starts skipping review cycles
→ Your fastest learner who suddenly stops volunteering for new AI implementations
→ Anyone who goes from asking questions to just saying "sounds good"

✅ Build trust through transparency
→ Explain the "why" behind workflow changes, especially tech upgrades
→ Share what you're learning about industry shifts and AI impact
→ Give real timelines, not optimistic ones

✅ Create space for honest feedback
→ Ask "What's making this harder than it should be?" in team meetings
→ When someone breaks something while testing new tools, focus on what the system needs
→ Replace "any questions?" with "what questions do you have?"

The leaders who keep their best people don't just manage performance.
They protect it.

When your team trusts you're fighting for them, they'll fight harder for the work.

What's blocking your team that you could remove this week?

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♻️ Repost if you think more leaders need to see this.
👋 Follow Anna Poplevina for more on leadership and high-performance with AI

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Anna Poplevina

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Engagements

Likes

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