Srinivas Kumar

Empowering Businesses with AI-Driven Digital Marketing Strategies for Smarter Growth

I delve deep into AI & Digital Marketing to bring you insightful, research-backed content. My mission: share valuable knowledge from my own discoveries.

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Integrated Performance Digital Marketing Manager- Europe

Responsible for strategizing and managing digital Performance Marketing and media campaigns with a focus on key European markets and channels.
Helping grow the market share by using digital ecosystems and media to drive sales across e-retailers, as well own direct-to-consumer platform, which is a key strategic ambition. 
Key media activations to plan together with our agency partners include, but are not limited to,
(digital) TV, display, SEA, and Paid Social. 
The planning of all media activities in an integrated approach, as well as linking any digital media with above-the-line media, within an integrated journey and ecosystem.
Liase closely with agencies as well as with the MarCom Lead, eCom D2C and Sales managers to create campaigns that serve the overall Sales and Marketing objectives across the full consumer decision journey.
Connecting learnings and best practice activations across channels and markets and
creating insights and optimizations based on data and consumer behavior are part of the role.
Exchanging insights with the US Digital Team as well supporting an increased global learning.
Direct accountability for digital Performance Marketing KPI’s and delivering strong ROAS figures that accelerate the business growth.
Develop and lead Performance marketing plans for key markets, addressing all relevant digital media touchpoints in the journey to grow awareness amongst target audience, increase conversion rate, and
overall ROAS.
Working across multiple areas of activation including, Prospecting, Engage, Retargeting and
Close (PERC model)
Partner with internal and external stakeholders to identify and plan for media and content
enhancements, digital campaigns, promotional initiatives, merchandizing strategies, test &
learn activities, content updates etc. Create, maintain and socialize initiative roadmaps to align
teams, timing, budget and prioritize resource.
Managing the agency partners to unlock their full potential & manage media marketing budget

Rawasi Al Bina Investment Company

As the sole IT professional in a construction company with over 400 employees, I manage and optimize all aspects of the company’s IT infrastructure to ensure seamless operations and business continuity. My expertise includes: Windows Server Administration: Configuring, maintaining, and troubleshooting servers to support a large workforce. Deploying and managing Linux-based applications on AWS, optimizing billing, and ensuring robust and secure operations. Administering Microsoft 365 and Exchange, focusing on compliance, security, and efficient communication across teams. Designed and implemented an inventory management system tailored to the company’s unique requirements. Managing hardware/software installations, troubleshooting issues, and minimizing downtime for 400+ employees. Ensuring adherence to IT compliance standards, safeguarding systems, and maintaining optimal network performance.

Information Technology Engineer

Datalytics AI 

As an experienced IT Support Specialist, I have a strong background in managing both Linux and Windows server environments, ensuring their optimal performance through expert troubleshooting and maintenance. My technical skills extend to developing APIs for Speech to Text (STT) and Text to Speech (TTS) applications, where I utilized Natural Language Processing (NLP) to enhance the accuracy and efficiency of these technologies. With a focus on delivering reliable IT support, I have consistently worked towards streamlining server operations and advancing communication solutions to meet evolving business needs.

Associate Software Engineer

Al-Azb Real Estate and Builders

Web Developer

National Engineering and Scientific Commission (NESCOM)

During my internship, I actively contributed to various projects, with a
significant focus on conducting sentiment analysis on tweets. Leveraging
my skills in Python programming and Machine Learning techniques, I
developed a robust system for sentiment analysis that allowed us to extract
valuable insights from a large volume of social media data. This experience
not only honed my expertise in Natural Language Processing (NLP)

Data Analystn Intern

Software Engineer

As an experienced IT Engineer with a background in Computer Software Engineering, I specialize in AWS administration, Microsoft 365, DevOps practices, and Linux-based infrastructure. At Rawasi Al Bina, I’ve led the integration of scalable cloud solutions, built custom inventory systems, and implemented secure, cost-effective IT strategies.

Certified in DevOps, IT Support, and AI, I apply modern technologies like NLP to real-world operations—enhancing system communication, automation, and business intelligence. I also bring hands-on skills in web development, CI/CD, and cloud security to every project.

I’m open to roles in DevOps, Cloud Infrastructure, and IT System Administration where I can help companies grow through smart, reliable tech solutions.

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Srinivas Kumar

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