Neuroscientist of the Mind, Coach at the Core | Purpose-driven mindset Coach | NLP Practitioner | Researcher & Lecturer | Founder of The Courage Quest | PhD in Cognitive & Behavioural Neuroscience

"If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place." – Nora Roberts
This quote isn’t just on my wall—it’s in every brave step I’ve taken. From leaving home to pursue a life built on science, service, and soul work, it’s been my anchor through fear, growth, and becoming.

Who I am:
I’m Dr. Srinidhi Desikan—a Cognitive and Behavioural Neuroscientist, Lab Manager, Lecturer, NLP Master practitioner, and Life & Mindset Coach. My path bridges many worlds: the rigour of academia, the depth of the human psyche, and the quiet (yet loud) transformations that happen when someone remembers who they are.

What I do:
- I manage the VU Behavioral Lab, where I’ve built systems and community across faculties to support research in human behavior.
- I guide students through their academic and personal journey of discovery.
- I coach individuals—often those navigating identity, fear, and transition—through a non-profit, pay-it-forward practice that centers on growth over transaction.
- I write, speak, teach, and listen. And I hold space for people, even (and especially) when they don’t know what they need yet.

How I do it:
With both precision and depth. I bring together neuroscience, psychology, NLP, and lived wisdom.
My approach is raw and reflective—I go beneath the surface, gently but directly. We get honest. We get clear. We shift from “Why me?” to “Why not me?”

Why I do it:
Because too many people live beneath their truth. Because I’ve been there. Because I’ve watched science transform systems and life—and seen presence transform people.
And because I believe that courage, when met with the right support, creates lives that feel like home.

✨ Curious to work with me—on research, coaching, or something in-between? Just send a message.

Dr. Srinidhi Desikan

Broadcom

UX Researcher

Independent Consultant

- Create dashboards and databases for sales analysis, patient management, and e-commerce operations using Power BI and MySQL.
- Delivered insights through visualizations and reports, addressing diverse business use cases.

Data Analyst

Accolite

- Discovered user insights using qualitative research: user interviews and survey, which informed designing an intuitive user interface that improves Verizon Business Wireless agent service assurance experience. 
- Worked with UX team to inform designs that align with the needs of customer service agents, 

Notable improvements: Easily accessible information on the dashboard including network health information (network outages), Customer Agent information such as their Day Ahead - customer agent schedule, and their cases (open, follow-up cases, number of SLA breaches, pending approvals, escalation cases), as well as an interactive AI-based chatbot called Agent Assist.

CherryOnTech

- Led user research to empathize with job seeker user pain points such as frustration and designed a tailored and intuitive user interface. Highlights include implementing a task management feature for job seekers to stay organized, reducing frustration by providing both step-by-step guidance and direct access to resources based on UAT feedback.

 UX Design Cohort Co-Facilitator 
Apr 2024 to Jul 2024 · 4 mos

- Facilitate discussions to promote and encourage a positive supportive environment among designers, where participants could share challenges and receive peer support

UX Researcher/Designer

Spicyfy Ventures LLC

-  Conducted in-depth user research to understand user behavior to improve interface design, by developing and administering questionnaires and user testing.
- Focused on applying psychological principles like attention and cognitive load in designing the interface, allowing to inform empathy with solid user research.
- Collaborated with cross-functional teams to ensure alignment between user needs/pain points and technical constraints.

The University of Texas at Dallas

Parenting Styles and Anxiety Psychology Research

- Led a research team to design a psychological research project on the relationship between parenting styles and anxiety levels in college students from different socioeconomic backgrounds (determined by parent income level), gaining insights into the mental health challenges faced by young adults. 
- Utilized SPSS for statistical analysis and presented findings that inform approaches to mental health support and presented an APA style research final presentation to senior researcher Danielle Fearon.
- Obtained Human Subjects Protection Training certificate
- Skills: Data Collection, Statistics,IBM SPSS, Data Analysis, Qualitative Research, Written Communication, Analytical Skills, Quantitative Research, Research Ethics

Psychology Researcher

Best in Class Education

- Supported students with diverse learning needs by applying behavioral and human development principles to understand individual challenges and promote their academic and personal growth.
- Provided personalized feedback on homework and tests for students in Grades K-8, helping them develop confidence and reduce academic-related stress.
- Enhanced interpersonal skills, including effective communication and empathy, by regularly interacting with students and staff, fostering a supportive and positive learning environment.

Math and English Tutor/Grader

Applied and selected as a university peer mentor. 
- Supported mentee to successfully achieve academic and personal goals through different means: referred resources to help achieve academic and personal goals, provided emotional support through challenges such as homesickness, and provided any other support as needed.

Peer Mentor

BagWi Inc.

BagWi Inc. is a start-up nonprofit based in Texas that strives to create a positive impact for the homeless and displaced by providing essential hygiene supplies to local shelters.
- Created social media content with the marketing/web development team (created Instagram and blog posts for the organization website) to raise awareness about problems faced including mental health issues among the homeless, focusing on the impact of social support on mental well-being.

Marketing Coordinator

ImpACT Texas

- Worked in fundraising team for Dallas healthcare workers in need of personal protective equipment during the pandemic for funds to go to the Pauline Allen Gill Center for Cancer and Blood Disorders in the Children’s Medical Center.
- Designed materials for fundraising initiatives supporting healthcare workers, with a focus on the mental health impact of the COVID-19 pandemic.

Designer

With a Cognitive Science background in HCI/AI and Psychology, I have worked with UX, and am continuously learning about AI, one way being through my current CX work with DataColor.ai.

A lifelong learner, I value growth, creativity, and self-development. Let’s connect to discuss meaningful projects.

taplio

The Battle

Dr. Srinidhi Desikan

Ritthikha Ragavan

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