Neuroscientist of the Mind, Coach at the Core | Purpose-driven mindset Coach | NLP Practitioner | Researcher & Lecturer | Founder of The Courage Quest | PhD in Cognitive & Behavioural Neuroscience

"If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place." – Nora Roberts
This quote isn’t just on my wall—it’s in every brave step I’ve taken. From leaving home to pursue a life built on science, service, and soul work, it’s been my anchor through fear, growth, and becoming.

Who I am:
I’m Dr. Srinidhi Desikan—a Cognitive and Behavioural Neuroscientist, Lab Manager, Lecturer, NLP Master practitioner, and Life & Mindset Coach. My path bridges many worlds: the rigour of academia, the depth of the human psyche, and the quiet (yet loud) transformations that happen when someone remembers who they are.

What I do:
- I manage the VU Behavioral Lab, where I’ve built systems and community across faculties to support research in human behavior.
- I guide students through their academic and personal journey of discovery.
- I coach individuals—often those navigating identity, fear, and transition—through a non-profit, pay-it-forward practice that centers on growth over transaction.
- I write, speak, teach, and listen. And I hold space for people, even (and especially) when they don’t know what they need yet.

How I do it:
With both precision and depth. I bring together neuroscience, psychology, NLP, and lived wisdom.
My approach is raw and reflective—I go beneath the surface, gently but directly. We get honest. We get clear. We shift from “Why me?” to “Why not me?”

Why I do it:
Because too many people live beneath their truth. Because I’ve been there. Because I’ve watched science transform systems and life—and seen presence transform people.
And because I believe that courage, when met with the right support, creates lives that feel like home.

✨ Curious to work with me—on research, coaching, or something in-between? Just send a message.

Dr. Srinidhi Desikan

Rima Dey Ph.d  📘

Transforming careers for Ph.D's, Eng’s & researchers | Scientist (Ex-GE) by default People's Engineer by Choice | Career Elevation Coach | Founder Dynamic Professionals Hub | Spoken @ IITs & corporates|

Most Ph.D.s researchers & academicians think the job market is about merit. It isn’t.


It’s about market positioning  and that’s why so many brilliant scientists, engineers, and researchers are overlooked for industry roles.

I Should know.

In the peak of the 2009 recession, I landed two high-paying jobs at General Electric and Honeywell not because I was the smartest candidate, but because I knew how to turn my research into market value that companies couldn’t ignore.

That became the foundation of my Smart Dumb Ph.D® philosophy:

Smart enough to adapt to the needs of the market.

Dumb enough to know there’s more to learn and the rules can be rewritten.

Since then, I’ve worked with Ph.D.s and researchers from 6+ countries, helping them go from:

Underpaid experts → in-demand industry insiders

Endless rejections → multiple job offers

Defensive interviewees → confident value communicators

and landing roles in companies like astrazeneca, Citi, Nokia, Seimens, Qral & many more.

My clients don’t just “fix their resume” they rewrite their professional identity, master high-stakes interviews, negotiate salaries that make them proud, and step into roles they once thought were out of reach. 

If you’re a Ph.D. stuck in the “apply and pray” loop, the problem isn’t you — it’s your positioning. And that’s fixable, fast.

📌 Founder: Smart Dumb Ph.D® Club & Podcast
📌 Ex-Scientist, GE
📌 Specialties: Career Positioning • Interviews • Salary Negotiation • Personal Branding

I’m not for everyone. 

But if you’re ready to stop competing like a commodity and start positioning like a category of one we should talk.

Founder

Dynamic Professionals hub is founded in the year 2022 to help science and engineering professionals both aspiring/current to, become dynamic  job attractors capable of creating opportunities for themselves through the RRAPID Framework. 
The dynamic professionals hub helps you become more confident in your dream job search by implementing 4 c's which are
Coaching (BiWeekly)
Challenge
Courses
Community Support 
& certification.
Want to know any further? Connect @ rima@rimadey.com

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Dr. Srinidhi Desikan

Rima Dey Ph.D📘

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