Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Global Client Partner with 15 years’ experience building and growing advertising partnerships, via platform, agency, and client-side roles.

Currently leading Snapchat’s Brand book of business in Benelux across all verticals (Entertainment; Travel; Electronics; CPG etc.). Owning complex international accounts and driving sustained revenue growth through strategic, data-led collaboration and trusted long-term partnerships.

Highly adaptable, diplomatic communicator known for going deep into understanding client needs, to create clarity & measurable results.

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Specialised knowlege in: 
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

Andy S.

REKKI

Head of Strategy

Head of Sales

Head of Operations

Uber

Sales Operations Strategy & Planning Manager

Online Sales Manager

New Markets Launcher

Strategic Finance and Pricing for Uber EATS globally

Strategic Finance and Pricing

Google

Emerging Market Growth: Identified opportunities and launched experiments to optimize online sales funnel for emerging markets around pricing, currencies and forms of payment. 

Reseller Economics: Modelled the economics of being a Google for Work reseller - from the partner perspective. Lead a round of interviews and brainstorming sessions to identify and prioritize strategic initiatives.

Product Launch: SMB Sales lead for the product launch of Chromebox for Meetings, a video videoconferencing product. Pre-launch: recruited Trusted Testers and provided product, marketing and sales feedback. Worked with sales teams to prepare operational launch. Forecasted International demand and advised on country prioritization and sales operational readiness. 

Customer Insights: Piloted an effort to collect Insights to drive Product, Marketing and Sales strategic decisions. Defined collection process, prioritized insights projects, analyzed data and syndicated results across the organization.

Growth Strategist

Evaluated the opportunity pre launch of a product now know as Google My Business and advised on pricing, product development and marketing strategy.

Strategy & Ops Intern

McKinsey & Company

Senior Business Analyst

Currently at Rekki, a company that builds AI software to empower food /drink suppliers and distributors

taplio

The Battle

Andy S.

Teresa Martins

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