Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Global Client Partner with 15 years’ experience building and growing advertising partnerships, via platform, agency, and client-side roles.

Currently leading Snapchat’s Brand book of business in Benelux across all verticals (Entertainment; Travel; Electronics; CPG etc.). Owning complex international accounts and driving sustained revenue growth through strategic, data-led collaboration and trusted long-term partnerships.

Highly adaptable, diplomatic communicator known for going deep into understanding client needs, to create clarity & measurable results.

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Specialised knowlege in: 
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

Andy S.

the LEGO Group

Brand Manager LEGO Master Brand

Uber

Translate global brand strategies for EMEA markets, brief and manage paid media campaigns that solves EMEA business challenges, develop processes, stakeholder management and managing agencies.
Successfully managed the EMEA Uber Eats campaign across 5 markets and developed marketing strategies for Uber’s growth pillars ‘Sustainability’ and ‘Safety’ for EMEA markets.

Interim Marketing Manager EMEA

Freelance Marketeer for Brand, Campaign, Marketing projects. Projects for Deloitte Amsterdam, telecom company KPN, NCOI Group (Online Academy & Scheidegger) PR agency Marcommit and CorLife (UK based)

Freelance Brand/ Marketing/ Campaign Manager

Eurostar

Global Brand Campaign Manager

• Creative lead on brand led campaigns across all markets and channels 
• Management of creative development of new brand campaigns and promotions
• Managing creative agencies + internal studio, from briefing to sign off creative concept

(Interim) Global Brand Campaign Manager

UKTV

• Managing urgent affiliate marketing activities during a busy time of the year.

(Interim) Senior Customer Marketing Manager

NBCUniversal Media, LLC

• Developing overall channel strategy for Universal Channel UK
• Media-buying, execution of marketing campaigns and managing social media content
• Looking after creative development process for on-air and off-air assets

(Interim) Brand Manager Universal Channel UK

Ludorum

• Develop and implement brand awareness campaigns for Chuggington

(Interim) Senior Brand Manager

HIT Entertainment (Mattel)

• Creating long term global strategy, including digital, for Bob the Builder and Fireman Sam
• Supporting local teams globally with the development of brand campaigns + branded assets

(Interim) Global Brand Manager

ebookers (MrJet) - Part of Orbitz Worldwide

• Building offline brand and PR strategy for the Benelux 
• Planning and execution of all marketing, PR, partnerships, social media and CRM activities
• Responsible for onsite merchandising and online product campaigns

Marketing Manager Benelux

Discovery Networks

• Execution of 360˚ partnership deals with advertisers on brand level

(Interim) Project Manager Brand Partnerships

A creative lead and a well organised Brand & Marketing Manager with over 15 years experience in the Entertainment, Broadcasting, Mobility and Travel sectors. 
Proven track record of delivering integrated creative marketing campaigns. With strong creative judgement, a strong work ethic and an enthusiastic approach. Experienced in managing agencies. Equally confident at the formulation and implementation of marketing strategies.

email: eefje_mol@yahoo.com.sg

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Andy S.

Eefje Mol

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