Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Global Client Partner with 15 years’ experience building and growing advertising partnerships, via platform, agency, and client-side roles.

Currently leading Snapchat’s Brand book of business in Benelux across all verticals (Entertainment; Travel; Electronics; CPG etc.). Owning complex international accounts and driving sustained revenue growth through strategic, data-led collaboration and trusted long-term partnerships.

Highly adaptable, diplomatic communicator known for going deep into understanding client needs, to create clarity & measurable results.

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Specialised knowlege in: 
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

Andy S.

E.ON

Head of Growth Marketing & Communication @ E.ON One

Digital Marketing Transformation Manager

Essent

In housed succesfully all online media buying activities and set up an inhouse media buying team for Essent, energiedirect.nl, Vandebron and Essent's service partners (disciplines including; analytics, search, campaign management, search, affiliates, social, display, video and SEO.

Lead Digital Performance Marketing

Responsible for energiedirect.nl’s online acquisition and branding campaigns (affiliates, SEA, social, display, SEO, direct)

Senior Online Marketeer at energiedirect.nl

iProspect

Global Digital Account Director - Affiliates

Manning Gottlieb OMD

Affiliate Marketing Manager

MediaCom

Within my time at Mediacom, I looked after the affiliate activity for Emirates Airline, IPC Media, Bose, Origin by EA, Hillarys, Optimum Nutrition, Alton Towers, DFS and Bose

Digital Planner/Buyer - affiliates

Commission Junction

Responsibilities included:
•	Conducting competitive research to gain insight on clients market standing 
•	New client acquisition by analysing market, pipeline and network data
•	Optimisation of advertising material and promotions for key clients
•	Development, implementation and analysis of marketing campaigns for key clients of Commission Junction 
•	Detailed reporting on a weekly basis for Commission Junction's clients. Utilising both the office suite of tools and the Commission Junction Interface
•	Dealing with customer enquiries

Affiliate Marketing Intern

Results-oriented all-round marketing leader with over 14 years of experience delivering successful online and offline campaigns across various industries and territories. Experienced in both client-side and agency roles, I am a people-oriented, data- and KPI-driven marketer passionate about driving measurable results in a fast-paced environment — skilled in both brand awareness and performance marketing in B2B and B2C. Collaborative team player who enjoys inspiring, motivating, and guiding stakeholders and team members toward shared goals, with a pragmatic, solution-focused approach. I am a passionate public speaker and voluntary assessor for sales & marketing student’s theses.

taplio

The Battle

Andy S.

Anne Lathouwers

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