Available | Growth Marketing | eCommerce | Media Strategy | Freelance | Ex-Uber; Calvin Klein; Otrium; Unilever

Global Client Partner with 15 years’ experience building and growing advertising partnerships, via platform, agency, and client-side roles.

Currently leading Snapchat’s Brand book of business in Benelux across all verticals (Entertainment; Travel; Electronics; CPG etc.). Owning complex international accounts and driving sustained revenue growth through strategic, data-led collaboration and trusted long-term partnerships.

Highly adaptable, diplomatic communicator known for going deep into understanding client needs, to create clarity & measurable results.

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Specialised knowlege in: 
- Global media strategy (media planning; campaign briefings; project management)
- Marketing finance (working vs non-working media; brand vs performance; ecomm vs in-store etc.)
- Media in-housing (agency transitions)
- Media measurement (incrementality; A/B testing)
- Shopify (store setup; page building; SEO; fulfilment; customer service)
- Feed management (Channable; DataFeedWatch; Productsup etc.)

Andy S.

Digital & Performance Marketing Director

I’ve spent 16+ years scaling digital, e-commerce  growth across international markets for brands and fast-scaling startups, including Booking.com, Huda Beauty, Calvin Klein (PVH), Treatwell, and Tiqets. I combine data, measurement, automation, and conversion to drive profitable growth across acquisition and lifecycle.

I build strategies and the operating model behind them: systems, processes, and teams that deliver consistently at scale across performance marketing, international expansion, and cross-channel execution.

Core expertise
- Performance marketing: PPC, paid social, SEO, affiliates
- Lifecycle & conversion: CRM, omnichannel planning
- Data & scale: analytics, tracking, experimentation, automation
- Leadership: team development, operating models, growth operations

Core Skills
PPC · Paid Social · SEO · Affiliate · CRM · Automation · Analytics · CRO
Internationalization · Localization · Omnichannel Strategy · Scalable Systems
Team Leadership · Growth Infrastructure · Digital Operations

Multilingual. Multimarket. Multiplatform. Multi-industry.
Passionate about growth, learning, culture, and meaningful experiences.

 Open To
- Consulting projects in performance marketing, automation, and international growth
- Fractional roles such as Interim CMO, Head of Growth, Performance Marketing Lead, Head of PPC
- In-house roles focused on scaling performance marketing, localization, automation, and improving profitability across global markets

Let’s connect if you’re looking for performance that scales with the systems and strategy to match.

taplio

The Battle

Andy S.

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