I’m Sean Riley, Co-Founder and Chief Executive DUDE at DUDE Wipes 🔥🧻 

We launched with $30k and a dream out of our shitty apartment and scaled into a national movement one wipe, one crazy idea, and one bold bet at a time.

Fast forward: DUDE Wipes became a national brand, snagged a deal with Mark Cuban on Shark Tank, and now wipes billions of butts a year across Walmart, Target, Kroger, Amazon — pretty much everywhere 🌎

But this was never just about selling wipes.
It’s about building a life of freedom ✈️, creativity 🎨, and fun ⚡️ and proving that what seems impossible is usually just what nobody’s dared to do yet 

I believe success isn’t about playing it safe or chasing approval. It’s about betting on yourself, trusting your instincts, and creating your own reality brick by brick 🧱

Along the way, I’ve learned:

• Originality wins 
• Playing it small is the real risk 
• Energy and authenticity beat polish every time 

Today, whether it’s building brands, writing about entrepreneurship, or inspiring the next wave of creators, my mission is simple:
Lead by example. Have a blast doing it. Remind people they’re capable of way more than they think 🏆

Party on, DUDES 🤙


Sean Riley

Some bittersweet news as January is the last month at DUDE for our Amazon god Joey Thomas  

Joey is moving onto be a co-founder & CEO of a new brand launching later this year!

We couldn't more proud to see him take this exciting and courageous step in his life

Over the past 4 years Joey has exemplified what it means to be a DUDE. 

Hard working, humble, kind and always willing to learn what it takes to get to the next level.

Please join me in congratulating Joey on moving to the dark side to become an entrepreneur!!

Chief DUDE. Started from the bottom. 💩

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Strategic Distribution Management: Established effective distribution, display, promotional, and merchandising objectives through distributors to align with company business goals.

Market Analysis: Provided upper management with insights on current market conditions, trends, and distributor performance quality.

Performance Monitoring: Monitored and evaluated distributor and customer responses to products, determining accurate forecast levels for individual distributor partners.

Account Management: Directed calls to on- and off-premise accounts (and Hotels) for onboarding and ongoing management.

Training and Development: Facilitated training sessions for distributors and account staff to enhance product knowledge and sales techniques.

Marketing Execution: Assisted in building and executing a local marketing calendar and events to boost brand visibility and engagement.

Area Sales Manager

Sazerac Company

- Developing and creating business solutions to generate volume and velocity for Sazerac portfolio/brands in the number 3 (and top 5 account universe) territory in the country.
- Top 2 Performer out of 44
- Generating over $1M year one in new revenue
- Launching multiple new brands and GTM from inception to market execution and velocity in given territory. 
- Control, monitor, develop, grow GTM strategy in territory of 70+ accounts (mixed of various size format) mixed with 15% on premise and 85% off premise
- Manage third party Distributor to bring entire 350+ portfolio to market
- Increase priority brands distribution and growth by 18% Y23, +32% Y24
- Increase revenue of the #2 buying group in state of FL over $4.6million in revenue
- Create, Develop and execute brand strategy and creative solutions that increase ROI for accounts by 2-3.5 times the original return
- Develop the Key Account position while being the MDR by leading point, strategy, and relationship of a 22+ store buying group. (2nd largest group in the State) 
- Experienced KAM for Indy and Chain
- Supporting the local team with ideas, solutions, executions, and development so everyone has an opportunity to win. 
- Leading one of the largest and most challenging markets in the country to over a +12% on average growth in 3 months, National average is +2.8% in 3month period
- Developing, Growing and accelerating an account to +1278% growth FYD in 3 months in 2 accounts
- Tools utilized: Karma, VIP, Idig, Outlook, Dri-view, PowerPoint, Excel, Yammer, Power BI 
- Conduct individual business reviews with strategies for immediate and over time goals (from 1 month to 2+ year strategy)

Market Development Representative

PepsiCo

- promoted shortly after an unexpected opportunity came available.

Senior Account Manager

- KDM for Regional Grocery, example: Walmart, Publix, Winn-Dixie
- Sold into Big Box retailers, Publix, Walmart, Target, Winn-Dixie, Dollar General, Circle K and more…
- GTM for the SouthEast Region exceeding quotas in each territory by an average of 44% every year. 
- Develop strategy, rapport, expansion and upselling revenue to further meet OKRs and KPIs for both client and company success 
- Cross-functionally assist with managing 3 routes and offer support to 17 other routes which has led to double digit growth for the district as a whole. 
- Train, Certified, and Teach new hires as well as our college Leadership Program
- Awarded 2021 and 2022 Pacesetter of the Region and Part of Herman Lay Award for the Region 2021-2022 
- Develop and deliver email and marketing SMS direct to accounts with innovation and data analysis for increase growth, suggestions and pivots. 
- Launch and spearhead ecommerce and Client success/management for 142+ accounts with over $10.5million in book of business with increase of 16% average growth per account.
- Key Account Manager and POC executing initiatives and assisting in exceeding weekly/period sales goals by minimum 22% quarterly
- Increase customer satisfaction and retention  from 80% in 2020 to now 98%. 
- Promotes Inclusiveness and Diversity in the market place
- Assist in negotiating beneficial long term contracts with franchise owners and affiliates

Sales District Leader/ Enterprise Account Manager

Austin McCulloh Advising

- ARR of $250k and increase by 22% in 60 days
- Contract Role, planned for 60 days but worked for 120 days, could not afford full time and got acquired
- Revenue growth by 63% in 90days
- Onboard SAAS experience and Project Management 
- Reducing the risk and overall Churn rate keeping it under 1.8%, previously was 12.4%

COO and Director of Customer Success

YMCA of the USA (National Resource Office)

Regional Executive Director

Regional Sport Director

Chick-fil-A-Franchise

Director of Operations

Market Development Representative at Sazerac Company

10+ years of experience in cross functional Strategy, Sales, CPG, Executive Leadership, Non-Profit Leadership/Strategy, Management, E-commerce and Customer Success Management industry. Gaining valuable transferable skills in coaching, distributor management, relationship building, strategic planning, and project management. Strong track record of quickly learning and adapting new and complex situations as well as exceeding expectations. Committed to lifelong learning and personal development while also valuing integrity. Result-focused and able to develop strategies that enhance individual and team participation. Influential and persuasive communicator with the ability to build extraordinary rapport with stakeholders, team members and clients. 

Tools familiarity with: Oracle, Zoom, Microsoft Teams, Slack, Hubspot, Geotab, Kennected, Kajabi, Trello, Salesforce, Saleshub, Excel, Microsoft Office 360, Canva, QuickBooks, Concur, iDig, Karma, Power BI, ChatGPT, Google Gemini, Link

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