In the rapidly changing, dynamic digital environment, this self-taught digital strategist facilitates businesses to filter trends from the noise and implement appropriate digital strategies that deliver the desired results.

Praveen helps entrepreneurs, CEOs & CMOs solve their PAIN in digital marketing by customizing & crafting strategic digital footprints that enable their organizations, irrespective of the size, to thrive digitally.

He has delivered projects that have increased the number of leads by 5X at nearly 50% of the regular spend. His strategies have turned around brand positioning, resulting in growth and sales increases of up to 300%.

In Feb 2020, WILD CREEK WEB STUDIO was recognized among the TOP 25 DIGITAL MARKETING AGENCIES in India.

In May 2021, he was named the "BEST MENTOR and EXPERT" in Digital Marketing by UpGrad.com (India's largest online professional education company).

In 2022, Wild Creek was awarded "SEO Agency of the Year".

In 2023, it was featured in the "TOP 10 DIGITAL MARKETING COMPANIES in India" by CEO Magazine.

In 2024, Praveen was named one of the 15 Business Leaders to Watch by the Economic Times.

In May 2024, he trekked to Everest Base Camp.

Praveen is an award-winning Digital Strategist with 18+ years of experience in building, implementing, and turning around digital marketing projects for companies across sectors.

In 2024, he published his first book, "50 Time Saving Hacks for Entrepreneurs," a collection of actionable strategies drawn from his experience to help entrepreneurs reclaim their time, work smarter, and achieve balance.

His second book, "The Power of Prioritization: Your Guide to a 20-Hour Work Week," is a practical playbook for professionals to design their week around what truly matters - without burning out.

In 2025, he released "Digital Marketing Mastery - 101 Smart Hacks for Exponential Growth," a tactical guide packed with timeless, tool-agnostic strategies to drive performance-led growth in a fast-changing landscape.

In July 2025, he curated Human Algorithm, a first-of-its-kind event that brought together marketers and founders to explore how businesses can scale in an AI-powered world without losing human clarity. The event focused on strategic thinking, creative insight, and meaningful conversations around growth.

He has also served as a Digital Marketing Mentor at UpGrad.com and Visiting Faculty at a leading B-School in Chennai.

Praveen Kumar

I've been expecting you! I am a passionate marketer looking for ways to understand customers better and help them with friendly, usable software products. 

My interest lies in taking game-changing tech products to market. My goal is to ensure that the voice of customer is integrated in go-to-market decisions.

Also, I am a GTM strategist and storyteller who thrives at the intersection of analytics and creativity. I distill complex technical concepts into easy-to-consume narratives to communicate product value. 

As a Product Marketing Manager, I work with the product, sales, and customer success teams to create and execute go-to-market plans, positioning, messaging, and content strategy for B2B products. I also conduct market research and segmentation, identify customer needs and pain points, and craft compelling stories that showcase the value and benefits of our products. My agenda is to increase product awareness, adoption, and retention among our target audiences.

I love crafting blogs, web content, case studies, battle cards, and emails. I believe that good messaging educates customers and prospects and assures them that their problems are solved most efficiently.

With over 10 years of experience in the SaaS industry, I'm a keen student of the latest technologies and am interested in implementing those techniques in marketing. I've completed the leadership immersion exercise at the New York Fire Department (FDNY) in the USA.

✨ Specialties: B2B Marketing, Content Marketing, Product Marketing, Content Writing, Market Research, Messaging & Positioning, Sales Enablement, Product Launches, Competitive Analysis, Value Proposition, Product Demos, Email Marketing, Marketing Analytics, Content Creation, Branding, GTM Strategy

⚡️ Tools: Webflow, Google Analytics, Google Search Console, Semrush, WordPress, Mailchimp, Canva, Airtable, Promo, Trello, ClickUp, Asana, Notion

⚡️ Domains: Customer Experience Management, Weather Big Data Solution, Fintech, Contract Lifecycle Management, Finance Operations Automation, Password Management, Endpoint Privilege Management, Privileged Access Management, Banking, Payment, and Lending APIs, Autonomous Finance, Finance Observability

Being an avid reader with an editorial mindset, I like wordsmithing and refining stories until they become powerful, informative, and valuable for those who consume them. I am learning to use Generative AI tools like ChatGPT and LLMs like Perplexity for marketing use cases.

To get acquainted with my writing style, check out my medium profile right away 💙
https://srividhya-82068.medium.

Srividhya Gurumurthi

Hello! 

Due to tiredness, I have voluntarily taken a month-long break from work to recharge and reset.

I am actively looking for full time roles in B2B SaaS content and product marketing, starting April 2026. TBH, I am caught up with a rabbit hole of no work no play at once syndrome. 

I am based in Chennai and willing to relocate if need be. I have leisurely started applying for roles myself too.

Kindly DM me if you know of any open positions.

Your support is much appreciated. Thanks in advance!

P.S. Remote opportunities are also fine.

Happy women's day y'all.

Let this day bundle hope and laughter into our lives and let it just multiply. 

Many thanks to all of my wonderful women managers and colleagues who had helped me grow and find inner strength. Your empathy is beyond words.

Also, grateful to the compassionate men who had helped making the world a merrier place to live.

Onwards and upwards ✌

#InternationalWomensDay #IWD2026

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