In the rapidly changing, dynamic digital environment, this self-taught digital strategist facilitates businesses to filter trends from the noise and implement appropriate digital strategies that deliver the desired results.

Praveen helps entrepreneurs, CEOs & CMOs solve their PAIN in digital marketing by customizing & crafting strategic digital footprints that enable their organizations, irrespective of the size, to thrive digitally.

He has delivered projects that have increased the number of leads by 5X at nearly 50% of the regular spend. His strategies have turned around brand positioning, resulting in growth and sales increases of up to 300%.

In Feb 2020, WILD CREEK WEB STUDIO was recognized among the TOP 25 DIGITAL MARKETING AGENCIES in India.

In May 2021, he was named the "BEST MENTOR and EXPERT" in Digital Marketing by UpGrad.com (India's largest online professional education company).

In 2022, Wild Creek was awarded "SEO Agency of the Year".

In 2023, it was featured in the "TOP 10 DIGITAL MARKETING COMPANIES in India" by CEO Magazine.

In 2024, Praveen was named one of the 15 Business Leaders to Watch by the Economic Times.

In May 2024, he trekked to Everest Base Camp.

Praveen is an award-winning Digital Strategist with 18+ years of experience in building, implementing, and turning around digital marketing projects for companies across sectors.

In 2024, he published his first book, "50 Time Saving Hacks for Entrepreneurs," a collection of actionable strategies drawn from his experience to help entrepreneurs reclaim their time, work smarter, and achieve balance.

His second book, "The Power of Prioritization: Your Guide to a 20-Hour Work Week," is a practical playbook for professionals to design their week around what truly matters - without burning out.

In 2025, he released "Digital Marketing Mastery - 101 Smart Hacks for Exponential Growth," a tactical guide packed with timeless, tool-agnostic strategies to drive performance-led growth in a fast-changing landscape.

In July 2025, he curated Human Algorithm, a first-of-its-kind event that brought together marketers and founders to explore how businesses can scale in an AI-powered world without losing human clarity. The event focused on strategic thinking, creative insight, and meaningful conversations around growth.

He has also served as a Digital Marketing Mentor at UpGrad.com and Visiting Faculty at a leading B-School in Chennai.

Praveen Kumar

CROI AI

Founder, CTO at E-Commerce Analytics Startup CROI AI

JKL Technologies

Have started on the Start-Up journey, everyday has been exciting and refreshing to be exact. We started off with developing Mobile Games & we published Vocabul Jumble, Hangman, Jumble Football & Cricket along with a Hangman version as well. 

Branched off to develop a Software Development Kit (SDK) for Mobile Apps (Android & iOS) for increasing User Engagement, APertain (https://www.apertain.com) - Mobile Customer Engagement Platform.

Along with APertain came in SOCAmps (Sales & Operations Conversations Amplified - https://www.socamps.com) with a Conversational Platform for businesses. We built a CRM (https://crm.socamps.com), Live Chat (https://chat.socamps.com) & are currently working on a ServiceDesk (https://service.socamps.com) - all of our development have been based on customer feedback.

Currently we are also planning to launch a Event Ticketing Service (Wen To Events - http://www.wentoevents.com) - which will take on working with Private Event organizers who also want a ticketing solution for carrying out their events.

Founder

BNI Chennai CBD(A)

Joined as a Member of BNI Chennai CBD-A Crown Chapter on March 2015 have completed 6 years with BNI.

BNI Member

Vembu Technologies

Drive Vembu's Online Storage Services by expanding the Vembu Home Online Backup Service and identifying innovative ideas for adding other such services to cater different market demography.

Vice President, Technology

Started a new team, and have started working on Research and Development to take Vembu to compete further in the Storage Solutions market. Foremost being integrating with Amazon S3 and along with providing solutions for the scalability of StoreGrid.

Director of Technology

After Vembu StoreGrid software enthused me to join Vembu Technologies, there has been no turning back ever since. I have been constantly learning and scaling myself towards my ambitions as well. We at Vembu Technologies have built a strong product for one of the common most requirements for any company which uses computers [Offsite Backup].

My responsibilities have included Software Development, Product, Team & Support Management, Requirements Management & Prioritization and Customer interactions like Demos and Voice/Text chat.

Going great guns and looking forward for a breathtaking future ahead.

Product Manager

Integrated Software Technologies

After leaving AdventNet, I thought of starting of a fresh product idea, I joined ISoftTech to further my interests. 

As I believed with Sekar Vembu [Vembu Technologies] and his Vembu StoreGrid product would be ideal for me to know the startup culture in a company and prepare myself for my future ambitions, I had to leave ISoftTech and join Vembu Technologies as the Product Manager to startup on the Vembu StoreGrid Backup Software.

Project Leader

AdventNet Inc.,

Started off my career as a Software Engineer Trainee, right after my graduation [I was selected via Campus selection] and learnt the basics of all that I know off till now from AdventNet. 

I grew up with AdventNet, which also have sown me with my ambition to become an Entrepreneur. One day if I become one, I would always be attributed towards the training I got at AdventNet.

When I left AdventNet, I had been a Project Leader for around 2 yrs for three product teams leading from 2 to 25 member teams in the process.

Zoho Corporation

Started off my career as a Software Engineer Trainee, right after my graduation [I was selected via Campus selection] and learnt the basics of all that I know off till now from AdventNet (now ZOHO). 

I grew up with AdventNet, which also have sown me with my ambition to become an Entrepreneur. One day if I become one, I would always be attributed towards the training I got at AdventNet (now ZOHO).

When I left ZOHO, I had been a Project Leader for around 2 yrs for three product teams leading from 2 to 25 member teams in the process.

Developed the Product JMX Studio from initiation to maturity. Devised unique form of deployment of JMX Agents inside J2EE Servers to manage J2EE Applications and their performance. Also a Rules Engine within the JMX Agent to dynamically send alerts based on Agent Parameters and custom Conditions.

Jay is the Founder of JKL Technologies (https://www.jkltech.in), which specializes in SaaS products on the cloud & Mobile Apps. Currently developing CROI AI an e-commerce AI based Predictive Data Analytics SaaS Platform.

Jay is an alumus of AdventNet (now ZOHO Corp) and Vembu Technologies.

Currently working on CROI AI (https://croi.ai) - The E-Commerce Visitor Engagement Software which enables the E-Commerce Store Owners to See their ROI from their Marketing Investments and also works on Maximizing the Revenue of their E-Commerce Business.

Jay was with Vembu for around 8 years architecting the intimate details of the StoreGrid Online Backup Software for the Managed Service Providers and Hosting Providers.

Jay has over 12 years of experience working with Storage & Networking domain & over 10 years of experience in working with Cloud Products & Services

Jay was a Project Leader in AdventNet (now ZOHO Corp) building products relevant to the Telecom and Network Management domain. His experience includes building ManageEngine JMX Studio from scratch and working on AdventNet Agent Toolkit Java Edition.

He started his career as a Software Engineer Trainee in AdventNet soon after graduating from Madras University (TPGIT, Vellore) and grew on to lead AdventNet Agent Toolkit team.

His ambition to create world-class software products out of India has just been realized with JKL Technologies.

Specialties: Jay has over 24+ yrs. experience various technologies from Core Java/J2EE with Web 2.0 to writing highly reliable cross-platform C/C++/Java/PHP applications and with SQL (MySQL/Oracle) & NoSQL databases. 

He has an intuitive knowledge on architecting and deploying highly scalable Applications on the Cloud (Amazon AWS) since 2008 & Mobile.

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The Battle

Praveen Kumar

Jayavasanthan Jay

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