In the rapidly changing, dynamic digital environment, this self-taught digital strategist facilitates businesses to filter trends from the noise and implement appropriate digital strategies that deliver the desired results.

Praveen helps entrepreneurs, CEOs & CMOs solve their PAIN in digital marketing by customizing & crafting strategic digital footprints that enable their organizations, irrespective of the size, to thrive digitally.

He has delivered projects that have increased the number of leads by 5X at nearly 50% of the regular spend. His strategies have turned around brand positioning, resulting in growth and sales increases of up to 300%.

In Feb 2020, WILD CREEK WEB STUDIO was recognized among the TOP 25 DIGITAL MARKETING AGENCIES in India.

In May 2021, he was named the "BEST MENTOR and EXPERT" in Digital Marketing by UpGrad.com (India's largest online professional education company).

In 2022, Wild Creek was awarded "SEO Agency of the Year".

In 2023, it was featured in the "TOP 10 DIGITAL MARKETING COMPANIES in India" by CEO Magazine.

In 2024, Praveen was named one of the 15 Business Leaders to Watch by the Economic Times.

In May 2024, he trekked to Everest Base Camp.

Praveen is an award-winning Digital Strategist with 18+ years of experience in building, implementing, and turning around digital marketing projects for companies across sectors.

In 2024, he published his first book, "50 Time Saving Hacks for Entrepreneurs," a collection of actionable strategies drawn from his experience to help entrepreneurs reclaim their time, work smarter, and achieve balance.

His second book, "The Power of Prioritization: Your Guide to a 20-Hour Work Week," is a practical playbook for professionals to design their week around what truly matters - without burning out.

In 2025, he released "Digital Marketing Mastery - 101 Smart Hacks for Exponential Growth," a tactical guide packed with timeless, tool-agnostic strategies to drive performance-led growth in a fast-changing landscape.

In July 2025, he curated Human Algorithm, a first-of-its-kind event that brought together marketers and founders to explore how businesses can scale in an AI-powered world without losing human clarity. The event focused on strategic thinking, creative insight, and meaningful conversations around growth.

He has also served as a Digital Marketing Mentor at UpGrad.com and Visiting Faculty at a leading B-School in Chennai.

Praveen Kumar

Girls in Marketing

Marketing Intern

Marks and Spencer

Customer Assistant

Jackfruit Marketing

Conducted a comprehensive competitive analysis of higher education digital ecosystems, benchmarking universities' online platforms to uncover engagement opportunities. Through UX analysis, identified conversion bottlenecks and developed data-driven recommendations to enhance user engagement. At Jackfruit, I created strategic marketing analytics reports, and customer journey frameworks, and implemented marketing funnel optimisations that improved customer retention and campaign ROI across client portfolios.

Marketing Consultant

Creators Gram

Managed Meta's "Reels Creation Program" and "Trendsetter Program" with a $16,000 budget, successfully onboarding 50+ macro-influencers across programs. Facilitated brand collaborations for exclusive creators for brands like Garnier, Urban Company, Magic Pin, Philips, Amazon Mini Tv, SmallCase, and D2h, navigating strict deadlines and creator workflows while ensuring timely deliverables and optimal campaign performance through strategic creator management and precise brief allocation.

Influencer Marketing Specialist

Headed the Moj Short Video Platform project, meticulously planning and establishing the database infrastructure. Demonstrating exceptional talent management skills, I successfully onboarded and managed 80+ mid-tier influencers within the Value Addition POD while effectively supervising a team of 4 interns. Concurrently, I executed the Meta "Born on Instagram" Program, strategically outreaching and onboarding 20 micro-influencers, and providing comprehensive content supervision to optimize creator performance and platform engagement.

Influencer Marketing Executive

Kashi&Karren

Developed comprehensive social media strategy encompassing content publication across multiple platforms. Strategically planned social media schedules and created targeted advertising campaigns for Google, Instagram, and Facebook. Implemented a referral program using Upviral to generate leads effectively. Simultaneously, executed an influencer marketing campaign leveraging regional celebrity influencers to enhance brand visibility and engagement, creating a multi-channel marketing approach that maximized reach and audience interaction.

Social Media Strategist

Hobo.Video

Onboarded and managed 300+ social media influencers across Facebook, Instagram, and YouTube, developing targeted strategies to promote brand campaigns. Recruited and directed influencer marketers, creating lists targeting key demographic and psychographic segments to increase brand awareness and support product launches.

Influencer Marketing and Collaboration Intern

Agridise Nature Private Ltd

Developed a new client base of local restaurants, collaborating with management to promote their products through targeted social media campaigns. Oversaw the content strategy development to effectively reach the target audience, including creating and managing social media presence for a hydroponic farm across Facebook and Instagram platforms.

 Business Development

Miraquill (Formerly Mirakee)

Content Writer

📌Trend Translator & Brand Elevator | London-Based Digital Native

- Managed 900+ influencers across Meta, YouTube & beyond
- Executed 13 brand campaigns that actually delivered
- Ran Meta's "Reel Creation Program" (and crushed it)
- Worked with brands like Garnier, Amazon Prime, Braun, Philips & more

🎓 Fresh MSc graduate with seasoned experience:

- Mystery shopping expert for Higher Ed
- Cultivated Excellence in Retail Customer Relations at M&S
- Event planning enthusiast who makes things happen

📍 When I'm not crafting killer influencer strategies or deep-diving into brand management, you'll find me learning language and exploring food markets around London. 

🤯 Fun fact: I've managed more influencers than London has tube stations (okay, maybe not quite, but close!)

🎯 Open to opportunities in: Account Management | Influencer Marketing | Social Media Strategy

Do check out my Portfolio and feel free to reach out to me at chinmayeeemahadeshwar@gmail.com

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The Battle

Praveen Kumar

Chinmayee Mahadeshwar

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