AI, SaaS, IoT, & RPA | ESG & Renewables | Startup & Scaleup | Pre-revenue to 107M ARR | Customer Centric | P&L, GtM, BD, & Sales Strategy | Multicultural Builder | Board & Trustee Member | Accelerator Coach I MBA & MSc

𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵, 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀, 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘀. 
🛩️ San Francisco - Amsterdam -Doha -Singapore (on a quarterly loop)

𝙋𝙧𝙤𝙫𝙚𝙣 𝙏𝙧𝙖𝙘𝙠 𝙍𝙚𝙘𝙤𝙧𝙙:
💡 Built Analysis Studio & NeocAI from the ground up, securing Tier-1 clients and a robust future pipeline. 

💡 Scaled Powerside to 173% YoY revenue growth and multiple new Tier-1 direct sales & VAR channels across the US, EMEA, and APAC.  

💡 Turned Mantis Group into a global SCM/WMS SaaS leader during the Euro debt crisis with $MM revenue recognized by Gartner MQ.  

✅  Advisor, Board Member, Co-Founder, Startup Mentor, and Founding Member of business and non-profit associations (please check the volunteering section of my profile as I prefer to declutter the main section to the $MM value)

✅  With over 20 years of experience, I specialize in transforming startups into scalable enterprises and unlocking the untapped growth potential of established businesses. 

✅ I've built and led multicultural teams worldwide, combining strategic vision, data-driven decision-making, and execution excellence to deliver measurable business outcomes.

✅  AI, RPA, and IoT investor and advocate. I collaborate with VCs, accelerators, founders, and institutions to advance AI, enhance startups' UVP, and promote ethical data governance.
(More on that in the volunteering section of my profile⏬)
  
📌𝐒𝐌𝐄: Semi, Energy Grid, Data Centers, HealthTech, EV infrastructure, Industry 4.0, Logistics & Transportation.

 ➡️  From pre-revenue startups to global enterprises, I've successfully led go-to-market strategies, developed cutting-edge solutions, and established sustainable revenue streams across multiple verticals.

➡️ I lead with transparency, mentorship, and a commitment to fostering a culture where teams thrive. Retention-focused strategies and collaboration are at the heart of my management style.  

𝙒𝙝𝙖𝙩 𝙄 𝘽𝙧𝙞𝙣𝙜:
✔️ Full P&L responsibility and expertise in building global business units. 

✔️ Strategic alliances with Tier-S partners and a robust C-suite network.

✔️ Deep knowledge of scaling startups in SaaS, IoT, and AI landscapes.  

✔️ Insights into adaptable strategies for emerging technologies and digital transformation.

🌍Dual Citizenship (US and EU)

Spyridon Georgiadis

MD // Non Exec Director // Paid Media (PPC & Social Ads) Agency Owner

Hello 👋I'm the Co-Founder of a PPC &amp; social ads agency.My Goals for 2026 👇-Work hard, keep providing for my family &amp; help my clients achieve their goals-Create more job opportunities, especially for people who are talented but are sometimes overlooked-Ensure ClickBoost helps employees unleash their true potential while being rewarded-I have witnessed so many colleagues &amp; clients become hugely successful, I want to see more of that-Use my skills to help ease the burden of uncertainty many business owners &amp; marketers face by providing a service that delivers predictable growth-Get more client success stories like the ones belowFind out a little bit about my business by checking out some of our success stories below. 💪 Steven Rinaldi, founder of Primal Strength, knew there was a market for higher-quality fitness equipment. With our help, he grew the business in a few short years &amp; sold a stake for a life-changing sum of money.His staff were generously awarded with equity in the business too. 🏌️ If you're a golfer, you may have heard of Affordable Golf.My business ClickBoost helped them grow so fast which resulted in my business partner &amp; I being invited to be Non-Exec Directors in the company.⚡ Savvy marketers who need a safe pair of hands work with us too.The Head Of Marketing at GoFibre needed to go head-to-head with broadband providers such as BT and Virgin and got us to launch campaigns that brought in high-quality leads within hours.🚕 Then there's the Marketing Manager who works for the founder of Uber. We are working with them to revolutionise how takeaway businesses are run.A BIT ABOUT ME:I chose a career in digital marketing because I knew that by helping others succeed, I could earn a good living and provide for my family.My company ClickBoost helps businesses across the world increase revenue by creating digital advertising campaigns that allow my clients to stand out against fierce competition.Business Owners &amp; Marketing Managers choose to work with us when:✅ They have ambitious targets to hit &amp; need to maximise digital advertising performance✅ They need to launch campaigns to increase brand awareness and/or drive sales✅ They need a team of digital advertising professionals that gives them an edge over the competitionWHAT NEXT?➡️ Visit our website to find out how we use paid media channels such as Google Ads and Meta Ads, to help businesses grow - https://clickboost.co.uk/➡️ Read our reviews and case studies➡️ If we look like a good fit, get in touch and we can take it from there.

Gordon Campbell

If you ever wonder why marketers look like they've aged 12 years in one quarter, it's because of conversations like this... "I made the company £10M last month."  "That's terrible."

"How is that terrible?"

"Because the same month last year you also made us £10M. We want a gazillion percent increase each year."

"But advertising costs are up 30%, we have 10 new competitors, you've not increased my budget, and instead of giving me that assistant you promised, you bought me a ChatGPT subscription."

"Hooooow very dare you... HoW dooOOoo youuuu look at yourself in the mirrorrrrr!?"

---

"My neighbour's dog walker saw one of our ads and didn't like it. Take it down."

"The one with the cat in it? But it's getting a 10x ROAS, it's literally our best performer."

"Neighbour's dog walker didn't like it. He's afraid of cats. It has to go."

"Why are sales down?"

"Because you told me to take down our best performing ads." 

"No I didn't."

---

"Why are sales we not selling more socks?"

"Because we’ve been out of stock for three weeks."

"Yes, but what is marketing doing about it? Can you not just sell them gloves instead? Some people have hand-shaped feet."

---

"Why have people stopped buying from our website?"

"Because you're double the price of our competitors, including Amazon."

"Yeah, but we have good customer service."

"You've got a 1-star average rating on TrustPilot mate."

---

"My niece is a supermodel and made a video that got 12,000 views on TikTok."

"Yes... OK."

"So why are we spending six figures on paid media? Why don't we just go viral?"

---

"I paid a company and they got us a million views on our ad. How come the ad you made only got 10,000 views? Why am I paying you?"

"How much money did the ad that got a million views make?"

"Nothing, as far as I know."

"How much money did my ad make?"

"Million pounds."

"Thank you."

---

"We need to target everyone."

"Everyone?"

"Yes."

"Even people who would never buy?"

"Especially them."

---

No wonder a lot of marketers like a good drink.

Nearly everyone I know who reached out for advice before starting a business has gone on to be successful. A couple have businesses with revenue in the millions.

A few have successful digital agencies.

And one is living their best life, working remotely from a sunny place and makes a living by providing LinkedIn consultancy.

These aren't clients I'm talking about (although most of them are successful too) it's just people who have arranged a call with me.

I don't think it has much to do with the advice I gave them. 

I think it's because they're the type of people who aren't afraid to ask for advice.

If you ask somebody for advice, you are admitting to yourself that there is something you don't know.

Some people aren't comfortable with that.

Some people are.

The ones who are comfortable asking for advice, and are fine with not having all the answers, will be far more likely to succeed.

People can sense AI content, and it's not just the em dash. It's damaging to brands and personal brands. Some companies should just pay a little bit extra for a copywriter.

Picture this. 

Somebody shares a highly personal story on LinkedIn. 

As you scroll down and start reading, you start to feel like the whole thing has been written by AI. 

Even if the story has an element of truth, it stops feeling genuine.

And I bet when you look at the comments section, you can spot the AI-generated ones too. 

Maybe this post will attract a few...

This is the same for brands. 

If you look at a website and suspect it's been written by AI, you lose a little bit of trust in that business. 

I know I do.

Here's the thing though.

If you're going to use AI, an increasing number of people are going to spot out-of-the-box ChatGPT or Claude content. 

To get something that's less detectable, you need to create a custom project with lots of rules wrapped around it, trained specifically on your business. 

The problem is, most businesses don't have that ability in-house.

Even if they do manage to get it to produce decent content, it's never 100%. It still has the whiff of AI about it.

If you must use AI, the best combo is to pair it with a skilled copywriter. 

You can generate ideas yourself and get them to add the finishing touches. 

Like an editor. 

Or you could get them to do the whole thing...

What's happening right now is that people are saving time and money, but at the same time, they could be damaging their brand. 

That £1,000 saved on by not working with a copywriter could be costing £50,000 in sales...

We may tell ourselves that our customers won't notice if something has been written by AI.

However, if we able to detect when other people use out-of-the-box ChatGPT to write copy, it's likely your customers, friends and followers will detect it if we do the same...

The people who get this right will have an edge. 

The ones that don't will wonder why their content looks fine on paper but isn't converting.

Check out the video on how to see all your competitors' ads on Meta for free (hopefully I don't set myself on fire).

Top tip: If you find an ad with lots of impressions that has been running for a long time, it's probably making your competitor money...

You can use those to inspire your own ads...

Here's a quick tip for my fellow marketing/ad geeks.  There is a free tool that lots of social ads experts use to see which ads their competitors are spending the most money on. 

It's called Meta Ads library.  

All you need to do is stick in a competitor's name, search and then sort by impressions. 

The ad is likely making a healthy return if the following 3 things are true...

1) The ad looks like it's focused on conversion, not general awareness

2) It's been running for a reasonable period of time (the longer the better)

3) You suspect that the team running the ads is likely competent, because only a numpty would let a bad ad spend tons of cash

This data can be used to understand which products are selling well.

It can help you understand the type of creative that works

And if you do this with a few competitors, you might start seeing patterns emerge. 

You can use the findings to inform your own campaigns.

taplio

The Battle

Spyridon Georgiadis

Gordon Campbell

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The Battle

Spyridon Georgiadis

Gordon Campbell

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gordon Campbell's LinkedIn Performance

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