AI, SaaS, IoT, & RPA | ESG & Renewables | Startup & Scaleup | Pre-revenue to 107M ARR | Customer Centric | P&L, GtM, BD, & Sales Strategy | Multicultural Builder | Board & Trustee Member | Accelerator Coach I MBA & MSc

𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵, 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀, 𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗛𝗶𝗴𝗵-𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘀. 
🛩️ San Francisco - Amsterdam -Doha -Singapore (on a quarterly loop)

𝙋𝙧𝙤𝙫𝙚𝙣 𝙏𝙧𝙖𝙘𝙠 𝙍𝙚𝙘𝙤𝙧𝙙:
💡 Built Analysis Studio & NeocAI from the ground up, securing Tier-1 clients and a robust future pipeline. 

💡 Scaled Powerside to 173% YoY revenue growth and multiple new Tier-1 direct sales & VAR channels across the US, EMEA, and APAC.  

💡 Turned Mantis Group into a global SCM/WMS SaaS leader during the Euro debt crisis with $MM revenue recognized by Gartner MQ.  

✅  Advisor, Board Member, Co-Founder, Startup Mentor, and Founding Member of business and non-profit associations (please check the volunteering section of my profile as I prefer to declutter the main section to the $MM value)

✅  With over 20 years of experience, I specialize in transforming startups into scalable enterprises and unlocking the untapped growth potential of established businesses. 

✅ I've built and led multicultural teams worldwide, combining strategic vision, data-driven decision-making, and execution excellence to deliver measurable business outcomes.

✅  AI, RPA, and IoT investor and advocate. I collaborate with VCs, accelerators, founders, and institutions to advance AI, enhance startups' UVP, and promote ethical data governance.
(More on that in the volunteering section of my profile⏬)
  
📌𝐒𝐌𝐄: Semi, Energy Grid, Data Centers, HealthTech, EV infrastructure, Industry 4.0, Logistics & Transportation.

 ➡️  From pre-revenue startups to global enterprises, I've successfully led go-to-market strategies, developed cutting-edge solutions, and established sustainable revenue streams across multiple verticals.

➡️ I lead with transparency, mentorship, and a commitment to fostering a culture where teams thrive. Retention-focused strategies and collaboration are at the heart of my management style.  

𝙒𝙝𝙖𝙩 𝙄 𝘽𝙧𝙞𝙣𝙜:
✔️ Full P&L responsibility and expertise in building global business units. 

✔️ Strategic alliances with Tier-S partners and a robust C-suite network.

✔️ Deep knowledge of scaling startups in SaaS, IoT, and AI landscapes.  

✔️ Insights into adaptable strategies for emerging technologies and digital transformation.

🌍Dual Citizenship (US and EU)

Spyridon Georgiadis

Fractional CFO

Spearheading growth marketing strategies for SaaS, AI, PropTech, and FinTech startups, driving an average 30% YoY revenue increase for clients.

Developed AI-driven demand generation models, contributing to a 40% increase in SQL pipeline and reducing CAC by 25%.

Designed data-driven brand narratives, enhancing customer retention by 28% and boosting brand authority in competitive markets.

Built full-funnel ABM frameworks, increasing enterprise engagement by 45% and accelerating deal closures by 30%.

Designed lead-scoring models in Salesforce, optimizing MQL-to-SQL conversion rates and increasing sales efficiency by 25%.

Launched paid media campaigns leveraging Google Ads, LinkedIn Ads, and Demandbase, boosting high-intent leads by 37%.

Implemented full-funnel ABM strategies, aligning sales and marketing to improve enterprise account penetration by 50%.

Optimized email & nurture workflows, driving a 40% increase in demo requests through automated lifecycle marketing.

Chief Marketing Officer

Proven

Cross-Industry Marketing Impact

Orchestrated growth marketing playbooks for SaaS, AI/ML, Real Estate, CPG, eCommerce, HealthTech, FinTech, Cybersecurity, eCommerce, Manufacturing, Logistics, and EdTech ventures—adapting GTM motions to each sector’s buying journey and regulatory landscape.

Introduced AI-driven demand-gen frameworks that consistently strengthened pipeline quality while lowering acquisition friction across self-serve, PLG, and enterprise sales motions.

Repositioned brands through narrative design, thought-leadership content, and refreshed visual identity, solidifying executive mindshare and partner credibility in crowded markets.

Built full-funnel account-based programs that unified sales, marketing, and CS teams around shared expansion goals and a seamless customer experience.


Strategic Growth Initiatives

Stood up agile revenue-ops infrastructure—integrating Salesforce, HubSpot, 6sense, and Looker—so founders had real-time insight into funnel health and capital-efficient scaling levers.

Launched omnichannel paid, organic, and partner campaigns (Google Ads, LinkedIn Ads, programmatic, community, and co-marketing) tailored to each client’s ICP and deal velocity.

Architected lifecycle and nurture journeys—trigger-based email, conversational marketing, and in-product prompts—that moved prospects from awareness to advocacy.

Collaborated with product leaders on pricing & packaging tests, sharpening value prop clarity and accelerating market adoption.


Core Expertise & Tools
Growth Strategy · ABM · Demand Generation · Brand Architecture · Content & Thought Leadership · Revenue Operations · GTM & Product-Market Fit · Pricing & Packaging · Partner & Channel Marketing · Sales Enablement · SEO / SEM · Marketing Automation (Salesforce, HubSpot, Marketo, Pardot) · Data & Analytics (Looker, GA4, Tableau) · Paid Social & Search · Team Mentorship & Fractional Leadership

Fractional CMO

BlastPoint

Built a scalable demand gen engine that increased SQL pipeline by 40% and reduced CAC by 25%.

Developed AI-driven segmentation models, improving lead quality and increasing engagement from ICP accounts by 35%.

Revamped content marketing & SEO strategy, increasing organic inbound traffic by 50%.

Implemented intent-based ABM campaigns with 6sense & Demandbase, boosting enterprise deal flow by 45%.

Launched paid digital campaigns across Google, LinkedIn, and programmatic display, driving a 3X increase in high-quality MQLs.

Developed product positioning & messaging frameworks, enhancing sales enablement materials and shortening the sales cycle by 20%.

Head of Marketing

Delhivery

Led GTM execution for enterprise expansion, increasing pipeline contribution by 60% within one year.

Optimized MarTech stack (Salesforce, Marketo, 6sense, Demandbase), improving lead tracking and increasing SQL conversions by 35%.

Created a thought leadership program, securing key partnerships and media placements that increased brand authority by 40%.

Developed international ABM playbooks, resulting in a 25% increase in enterprise contract values.

Spearheaded webinar & event marketing campaigns, growing enterprise prospect engagement by 45%.

Managed $2.5M in paid media spend, optimizing PPC & paid social to drive a 39% lift in marketing-generated revenue.

Marketing Director

Plainsight

Launched a full-funnel demand gen engine, growing pipeline contribution by 40% in 6 months.

Built an ABM strategy leveraging 6sense & Demandbase, improving engagement with key accounts by 50%.

Rebranded Sixgill → Plainsight, leading to 35% social engagement growth and a 20% increase in website retention.

Developed paid acquisition strategies, reducing customer acquisition cost (CAC) by 22%.

Implemented lifecycle marketing automation, improving lead nurturing and MQL conversion rates by 30%.

Built and scaled a 5-person marketing team, increasing campaign efficiency and pipeline velocity by 35%.

Altus Group

Developed a global demand gen strategy, increasing MQL-to-SQL conversion rates by 60%.

Executed multi-channel ABM campaigns, improving customer acquisition by 45% across North America and APAC.

Designed a paid & organic content strategy, growing website traffic by 50% and lead conversion rates by 35%.

Implemented advanced attribution modeling, improving pipeline visibility and optimizing marketing ROI by 30%.

Led product marketing initiatives, refining messaging that shortened the sales cycle by 22%.

Managed $4M in annual marketing spend, increasing marketing-influenced revenue by 39% in four months.

Senior Marketing Manager

AMOT

• Conducting market research and analyzing customer data to identify new opportunities and develop targeted marketing campaigns. • Developing and managing the company's brand, ensuring consistency in messaging and visual elements. 
• Managing the development and execution of all marketing campaigns and programs, including product launches, promotional events, and digital marketing initiatives to reach the target audience. 
• Building relationships with key industry partners, suppliers, and other stakeholders to generate new business opportunities and increase brand awareness. 
• Managing the marketing budget ($80k)and ensuring that all activities are cost-effective. 
• Leveraging a variety of digital marketing techniques such as email marketing, SEO, and social media to connect with potential customers and increase visibility. 
• Own the company website rebuild and relaunch, resulting in 3x increase in web traffic and 2x lead conversion rate.

Global Shop Solutions - ERP Software

- Develop and execute a comprehensive content creation strategy to drive website viewership and increase social media following.
- Create and implement an effective email marketing strategy using HubSpot, with the goal of improving click-through rates and generating pipeline opportunities.
- Utilize account-based marketing tactics to target specific accounts, leading to a significant increase in leads from key accounts.
- Generate brand assets such as videos, website content, and social media campaigns to enhance brand awareness.
- Manage the company website and optimize in-app experiences using UX best practices to improve conversion rates and customer satisfaction.
- Develop and execute a successful SEO strategy to increase organic search results.
- Implement demand generation and partnership programs to enhance customer acquisition.
- Take charge of event marketing and promotion to drive increased attendance.

Marketing Manager

iPic Theaters

- Driving annual marketing programs to increase sales and enhance brand reputation.
- Curating content marketing strategy for GTM products, services, and promotions through various channels.
- Fostering innovation and creativity across all brand touchpoints to drive web traffic and improve email open rates.
- Implementing influencer marketing initiatives to reach a broad audience, generate impressions, and secure earned media.
- Developing and launching integrated marketing campaigns across traditional and digital mediums.
- Leveraging the existing customer base to test and promote new services, ensuring successful implementation.
- Creating in-person events and promotions to boost foot traffic and drive sales at theaters.

• Responsible for activation of local marketing strategies and tactics to drive revenue, admissions, and loyalty to customers. 
• Coordinated logistics from film studios, marketing assets, and movie paraphernalia for new films. 
• Digital marketing reach leveraging social media, affiliate blogs, and other guerilla marketing opportunities driving our presence. 
• Managed a 15-person team of guest service concierges for up-selling of gift cards, advanced movies, and lead generation of private events, i.e. happy hours, and private screenings. 
• Increased customer loyalty and retention rates by 25%, drove 50% more customer tickets, and increased customer satisfaction by 35% over two year period. Generated $1M in additional revenue through targeted campaigns.

Vice President of Marketing | Demand Generation Leader | GTM Strategist | B2B SaaS Growth Expert | Marketing Director | AI, Cybersecurity, Health & Wellness, Fintech Specialist

I build marketing engines that drive pipeline, scale revenue, and deliver results that speak to the board.

As a VP and Fractional CMO, I lead high-impact marketing teams for SaaS, AI, and tech-driven companies navigating rapid growth. I specialize in full-funnel demand generation, GTM strategy, ABM, product marketing, and revenue operations. My approach is grounded in data, focused on business outcomes, and aligned with executive priorities.

I’ve owned eight-figure budgets, built GTM strategies from zero, partnered with founders on pricing and positioning, and reported directly to boards on pipeline, CAC, LTV, and ARR growth. Whether launching a new product, building a category, or accelerating enterprise sales, I bring clarity, speed, and revenue accountability.

🔹 Pipeline Generation: Scaled qualified pipeline by 3X through paid media, PLG loops, and segmented ABM programs
🔹 Executive Strategy: Partnered with C-suite and board members to align marketing with company milestones and investor goals
🔹 Martech and AI Integration: Leveraged platforms like Salesforce, HubSpot, 6sense, and generative AI to accelerate targeting, nurture, and performance
🔹 Leadership: Built and led marketing teams across demand gen, content, product marketing, and analytics, fostering a performance-driven culture

If you're looking for a strategic marketing leader who knows how to build pipeline, scale revenue, and lead with precision, let's talk.

taplio

The Battle

Spyridon Georgiadis

Brandon Smith

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