Spencer Potesta

Psychotherapist, Company Builder, Author | Founder of Potesta Holdings Corporation & Social Capital Foundation

My background is in clinical and organizational psychology, dedicating time to psychotherapy for patients with severe anxiety and trauma disorders, while building and partnering with organizations in organizational psychology. The tools I use in therapy mirror those that help executives and organizations excel.

In psychotherapy, I run a private practice as a double-board certified psychotherapist in Illinois, offering specialized, evidence-based care for severe anxiety (like OCD) and trauma disorders (including dissociation). I dedicate a select few days per week to this transformative, client-centered work.

As CEO of Midsommer.org, I address clinical pain points—like limited access, high costs, and fragmentation—leading a pioneering mental health organization. We build a clinician-led holistic care model, revolutionizing psychotherapy with self-managing teams, comprehensive services, and ethical, insurance-based practices for affordability across states and specialties. We empower ethical clinicians to own teams as directors and co-owners (typically 10-12 grouped by region/specialty), creating sustainable foundations, better business outcomes, higher clinician satisfaction through collaboration, and dedicated client care. Achieved via aligned incentives and lock-step partnerships—not franchising—this forms a constellation of high-powered, human-centered teams. This bridges my passions of organizational psychology & psychotherapy, empowering resilience and impact for clinicians and clients.

In organizational psychology, I operate Social Capital Holdings, consulting Fortune 500/1000 firms on efficiency and performance. Now, I focus on engaged partnerships in businesses like Midsommer and others, strengthening systems, leadership, and operations.

While devoting time to psychotherapy a few days weekly and advancing ventures, my deepest passion is Social Capital Foundation. As President of this 501(c)(3) healthcare endowment, I tackle generational health needs, leveraging my success to innovate solutions benefiting practitioners and clients. We streamline operations to keep 100% of donations intact, supporting healthcare individuals and organizations.

Founder & Principal

Focused on scaling and rebuilding organizations

Service Lines:
-Organizational Consulting (Organizational Effectiveness & Development)
-Advising for startup organizations
-Turning around failing or distressed businesses
-Support Midsized to Largesized organizations becoming more effective and performative 
-Executive Coaching

*Coming 2023 the PPC Leader Academy focusing on providing straightforward ways for high performing leaders to increase performance and effectiveness. Academy is based on Psychotherapy & Organizational Psychology principles to help leaders break through internal and external barriers of success.

Spencer R. Potesta

Virtual Assistant to business owners | Admin task, Social media support, repetitive task, off your hands.

You built a fitness business that works, but your days are buried in admin.


Onboarding members. 
Managing platforms. 
Fixing tech issues. 
Coordinating people. 
Following up on things that should already work.

Work that does not need your brain, yet consumes your entire day.

I know this problem because I faced it twice myself.

I broke two businesses by refusing to delegate. 
One as an operator inside a company. 
One as a founder. Different environments, same mistake. 
Growth stopped because I tried to carry operations alone.

Truth most founders learn late, operations do not shrink as you grow. They multiply.

I am a VA Operations Partner for fitness founders. I do not assist. I take ownership.

What I handle end to end:
• Platform setup: member portals, CRM, community platforms, tool connections
• Process design: onboarding, retention systems, operational playbooks
• Daily operations: I run the systems, resolve issues, and improve workflows without needing you involved

This is not consulting. I build it, launch it, and run it.


A regional fitness ecosystem with over 2,000 members was stalled by daily member and platform chaos. I rebuilt their database, implemented a structured onboarding system, took over operations, and removed the founder from admin completely. He now spends his time on partnerships and expansion, not platforms.

Ways to work together:
• Build + Launch: systems designed, built, and handed off in 90 days
• Build + Run: I own your operations long-term. You never manage daily work again

If you are doing work that does not require founder-level thinking, message me SYSTEMS. I will show you where your time is leaking and what to remove first.

taplio

The Battle

Spencer R. Potesta

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