🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

I've left.

It's been weeks now... and I'm never going back.

Ever.

If you're still using ChatGPT as your go-to AI... you are missing out.

To most of the general public, ChatGPT IS AI...but I simply do not trust Sam Altman and his motives.

 But that's for another post.

I've been using Claude since it launched around the same time as ChatGPT in late 2022.

I always felt it was the better "writer"  more nuanced, more considered, less like talking to a confident robot.

But then like most of us, I drank the OpenAI Kool-Aid for a few years. 

Then it was Perplexity.  Simply for its flexibility in choosing models, and it's still a great tool for research and search. Their Comet browser has actually been my default for about 5 months now.

But in the last 6 weeks, the leap in intelligence from Claude has simply blown my mind 🤯

Here's why you should seriously consider making the switch:

It thinks before it answers. Claude reasons through problems rather than just pattern-matching to the most likely response. When I'm working through strategy, positioning, or complex client problems -  that difference is enormous.

It writes like a human being. Not corporate-speak. Not a bulleted list of buzzwords dressed up as insight. Claude understands context, tone, and nuance in a way that still surprises me. For anyone in marketing or communications,  this alone is the game changer.

It pushes back. I actually want my AI to tell me when I'm wrong, or when my thinking has a gap. Claude does this. Respectfully. Intelligently. It makes the work better.

It's honest about what it doesn't know. No hallucinated statistics delivered with misplaced confidence. 
Claude is far more likely to say "I'm not certain" than to fabricate an answer that sounds plausible. In a business context, that matters enormously.

The agentic capabilities are trily next level. With Claude Code and its ability to reason across complex, multi-step tasks.
I'm now building automation frameworks for my agency that would have taken a developer weeks to spec out, let alone build. 

This is where I believe the real productivity revolution is happening right now.
I'm not saying ChatGPT doesn't have its place. 

But if you're a founder, a marketer, or anyone who uses AI to do serious work  I'd encourage you to spend a week with Claude and see what you've been missing.

The gap has widened. Significantly.

And I'm not going back.

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

Innovative, client-focused, and a leader in structural engineering - I am dedicated to transforming complex challenges into streamlined, practical solutions. With over 15 years of industry-leading experience, I drive projects towards excellence.

My career spans a rich tapestry of roles, from structural engineer to mentor and entrepreneur. I've had the privilege of contributing to construction projects with individual values exceeding $400 million and a combined worth of over $4.5 billion. My expertise covers a broad spectrum, from concept design to post-construction services, ensuring quality and efficiency at every stage.

Specialising in structural engineering in CLASS 2, 3 and 9c under THE DBPA in NSW, our team offer comprehensive expertise in shoring and retention system design, post-tensioned structures, and long-span structures to save our clients an average of 15% to 20% of time and money each project. Proficient in software like RAPT, SLAB, PT3D, Spacegass, RAM Concept, AutoCAD, BIM, and Revit Structures, I bring a tech-forward approach to design and analysis, with additional specialisation in glass, aluminium, and stainless steel.

Beyond engineering, I am passionate about leadership and personal development, constantly seeking new ways to innovate and inspire. My journey is not just about structures; it's about building relationships and fostering growth, both in projects and people.

As a mentor, I believe in the power of empowering others. My approach is to develop skills and confidence, guiding team members and clients through complex engineering landscapes with clarity and innovation. I strive for consistency in deliverables, promoting a culture of excellence and adaptability. This year,  I am helping more than two dozen professionals and business owners in growing their influences, teams,  assets, businesses and legacies. 

Let's connect and explore how my expertise can bring your next project to new heights. Whether it's a complex engineering challenge or a need for seasoned leadership, I'm here to collaborate and innovate.

Or come and find me at our annual networking conference (RADIUS) in May. 
The next one is on 23rd May 2025. Follow the Hashtags below to get tickets. 
#RADIUS2025 

To know more about my daily life and business coaching, follow my Instagram (200k followers)
@willpower_unleashed

William Zhang

Booked for 20, but 35 turned up.

What do you do?

Let them figure it out 😝😝

People are beautiful and smart naturally.

 William Zhang

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Last night at Chinese Building Association NSW, I shared what “enterprise-grade AI” looks like in construction — and it’s not a website chatbot.

Huge thanks to Carson GAO for pulling the room together.

Here’s the simple truth: construction isn’t short of AI demos. We’re short of AI that survives real project chaos — messy emails, random attachments, certificates, SWMS, RFIs, variations, drawing revisions — while keeping permissions, audit trails, and approvals intact.

So the sequence matters.

𝟭) 𝗦𝘁𝗮𝗿𝘁 𝘄𝗵𝗲𝗿𝗲 𝗔𝗜 𝗶𝘀 𝗯𝗼𝗿𝗶𝗻𝗴 𝗯𝘂𝘁 𝘄𝗶𝗻𝘀 𝗳𝗮𝘀𝘁: compliance + document control
Auto-chase expiring insurances/licences, verify what’s submitted matches the vendor/project, file it correctly into SharePoint/Drive, update a live green/yellow/red status, escalate gaps to the right person.
This is where you get quick ROI and reduce exposure.

𝟮) 𝗧𝗵𝗲𝗻 𝘀𝗰𝗮𝗹𝗲 𝗶𝗻𝘁𝗼 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲: contract + scope intelligence
Extract key obligations/dates, flag risky clauses, turn RFIs/EOTs/variations into consistent summaries your PMs can actually act on.

𝟯) 𝗡𝗲𝘅𝘁: 𝘁𝗵𝗲 𝘀𝗹𝗲𝗲𝗽𝗲𝗿 𝗥𝗢𝗜 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝘀𝗸 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 — 𝘁𝗮𝗸𝗲-𝗼𝗳𝗳 𝗮𝗻𝗱 𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗶𝗻𝗴
Not “AI replaces estimators”.
Enterprise grade is AI-assisted estimating with controls: drawing set + revision locked → quantities extracted with confidence flags → estimator approval → BOQ/RFQs drafted → and most importantly, change detection when a new revision drops so you don’t get burned.

𝗪𝗵𝗲𝗿𝗲 𝗥𝗢𝗜 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝗵𝗼𝘄𝘀 𝘂𝗽 (𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝗵):
less chasing + less rework, faster RFI/variation turnaround, fewer compliance misses, and the same PM/CA team running more jobs without burnout.

If you want AI to pay for itself in construction, start with the unsexy workflows, then earn the right to automate the expensive ones.

Comment “𝗥𝗢𝗔𝗗𝗠𝗔𝗣” and I’ll share the construction implementation order I use (top 10 workflows + expected ROI).

Alfred Ai Transformation

#RADIUS2026 speaker lineup just got seriously strong.

Theme: 𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗕𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝗖𝗶𝘁𝘆 𝗼𝗳 𝗦𝘆𝗱𝗻𝗲𝘆
📍 Crown Towers, Barangaroo
🗓 Friday 8 May 2026 | 🕛 12:00pm to 6:00pm
🎟 Tickets: [https://radius.events]
❤️ Proudly supporting St Merkorious Charity

Here are the latest confirmed 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀:

Dr Mark van Rijmenam, Futurwise – World’s No.1 Futurist 1️⃣
Divyaa Mehta, Group CEO, Decode Group
Joe Karten, Built. – Head of Sustainability and Social Impact
Paul Bloxham, HSBC – Chief Economist
Angelica Veness, IBM ANZ – Chief Technology Officer
William Zhang, Palantir Consulting – CEO

More speakers to be announced soon. 

Big welcome as well to Silva Global and Waterproofing Integrity - Design & Inspection Services  joining Palantir as sponsors. Appreciate the support in bringing the right people into the room and making the day bigger than just another event.

If you’re in construction, development, infrastructure, tech, ESG, finance, or government and you care about what Sydney becomes over the next decade, this is the one to lock in.

Comment “𝙍𝘼𝘿𝙄𝙐𝙎” and I’ll send you the ticket link, or just head to https://radius.events 
(𝟮 𝗳𝗼𝗿 𝟭 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝘁𝗶𝗰𝗸𝗲𝘁 𝘀𝘁𝗶𝗹𝗹 𝗼𝗻).

Proudly supporting St. Merkorious Charity Association Inc.

This year, Radius 2026 starts with pay it forward, and that’s why we’re proudly partnered with St. Merkorious Charity Association Inc. 

A meaningful portion of what RADIUS generates is designed to go back into the community through St Merkorious. It’s not a token donation or a nice slogan. It’s built into the DNA of the event. We want the people in the room to leave with better relationships and better outcomes and know that being there helped someone else too.

Now here’s the practical reason you should still come: 

Radius is a curated room for people who actually build things, projects, teams, companies, and long-term partnerships.

Why you should come to Radius 2026 (especially this year)

1) Because the mission changes the energy
When an event is anchored to giving, people show up differently. More open. Less “what can I get?” and more “how can I contribute?”
That creates a rare kind of room — high trust, high quality conversations, and a lot less ego.

2) Because your next deal won’t come from another ad
It’ll come from a conversation where someone finally trusts you.
Radius is designed for those conversations — not awkward networking, but real “what are you working on?” chats that turn into site visits, referrals, hires, and partnerships.

3) Because the industry is moving fast and most people are reacting
AI, compliance pressure, rising costs, shifting procurement, workforce shortages, new client expectations — it’s a lot. Radius is a shortcut. You’ll hear what’s working from operators who are already adapting, not just commenting from the sidelines.

4) Because the crowd is intentionally capped
Fewer seats. Higher signal. Better people.
If you’ve been to events where you meet 50 people and remember none, you’ll feel the difference immediately.

A big part of what makes Radius work: our sponsors and partners.

They’re not “logos on a slide”. They’re businesses that raise the bar in the real world — and they’re backing the St Merkorious partnership by supporting Radius 2026.

Waterproofing Integrity - Design & Inspection Services 
3rd time partnering with Palantir Consulting  

Silva Global 
4th time this year supporting us as Diamond sponsors. 

Waterproofing Compliance 
Two years in a row giving believe and offer value. 

Who Radius is for

If you’re a developer, builder, PM, architect, engineer, certifier, consultant, supplier, or specialist contractor — and you care about building quality outcomes and quality relationships — you’ll get value from being in the room.

If you want to attend (or bring your team), comment “RADIUS” or DM me, and I’ll send you the details. 2nd round early bird ticket release ends this week. 

Or visit https://radius.events

12pm to 5:30pm, 8th May

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William Zhang

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The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

William Zhang

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪'s LinkedIn Performance

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