🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

I've left.

It's been weeks now... and I'm never going back.

Ever.

If you're still using ChatGPT as your go-to AI... you are missing out.

To most of the general public, ChatGPT IS AI...but I simply do not trust Sam Altman and his motives.

 But that's for another post.

I've been using Claude since it launched around the same time as ChatGPT in late 2022.

I always felt it was the better "writer"  more nuanced, more considered, less like talking to a confident robot.

But then like most of us, I drank the OpenAI Kool-Aid for a few years. 

Then it was Perplexity.  Simply for its flexibility in choosing models, and it's still a great tool for research and search. Their Comet browser has actually been my default for about 5 months now.

But in the last 6 weeks, the leap in intelligence from Claude has simply blown my mind 🤯

Here's why you should seriously consider making the switch:

It thinks before it answers. Claude reasons through problems rather than just pattern-matching to the most likely response. When I'm working through strategy, positioning, or complex client problems -  that difference is enormous.

It writes like a human being. Not corporate-speak. Not a bulleted list of buzzwords dressed up as insight. Claude understands context, tone, and nuance in a way that still surprises me. For anyone in marketing or communications,  this alone is the game changer.

It pushes back. I actually want my AI to tell me when I'm wrong, or when my thinking has a gap. Claude does this. Respectfully. Intelligently. It makes the work better.

It's honest about what it doesn't know. No hallucinated statistics delivered with misplaced confidence. 
Claude is far more likely to say "I'm not certain" than to fabricate an answer that sounds plausible. In a business context, that matters enormously.

The agentic capabilities are trily next level. With Claude Code and its ability to reason across complex, multi-step tasks.
I'm now building automation frameworks for my agency that would have taken a developer weeks to spec out, let alone build. 

This is where I believe the real productivity revolution is happening right now.
I'm not saying ChatGPT doesn't have its place. 

But if you're a founder, a marketer, or anyone who uses AI to do serious work  I'd encourage you to spend a week with Claude and see what you've been missing.

The gap has widened. Significantly.

And I'm not going back.

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

CEO PT Pratesis | Pioneer of Scylla Distribution Software | ERP for Mining | German-Educated Business & Technology Leader

My work centers on business transformation across 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, 𝗱𝗮𝘁𝗮, 𝗮𝗻𝗱 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆.

As CEO of PT Pratesis, I shape 𝘁𝘄𝗼 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀:
a 𝗺𝗶𝗻𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗣𝗿𝗼𝗻𝘁𝗼 𝗫𝗶 𝗮𝘁 𝗶𝘁𝘀 𝗰𝗼𝗿𝗲, 𝗮𝗻𝗱 𝗮 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗮𝗻𝗰𝗵𝗼𝗿𝗲𝗱 𝗯𝘆 𝗦𝗰𝘆𝗹𝗹𝗮 𝗫 - our in-house developed distribution management system. Both are designed to integrate business, data, and people into coherent, decisive operations.

With 𝗚𝗲𝗿𝗺𝗮𝗻 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 and deep exposure to industrial environments, I view Information Technology as a 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁 - one that defines how organizations think, decide, and execute at scale.

Singgih Tjahjono

Speed is part of every growing organization’s story. As teams expand, markets shift, and expectations rise, the desire to move faster feels natural. It reflects ambition, energy, and a shared drive to keep progress moving forward. Speed often becomes a symbol of momentum, a sign that the organization is alive and responding.

What tends to matter most, though, is not how fast things move on the surface, but how speed is designed underneath. As organizations scale, clarity, structure, and trust quietly shape how work actually flows. When these elements are in place, speed becomes easier to sustain. It feels less forced, less exhausting, and more like a natural part of how the organization operates day to day.

CEO PT Pratesis | Stewarding Business Transformation across People, Process, Data & Information Technology | Mining and Distribution Operations Ecosystems

Singgih Tjahjono CEO PT Pratesis | Stewarding Business Transformation across Peop… Introduction Many organizations talk about speed. They say they wan

Open article: Governing Speed in a Complex Organization by Singgih Tjahjono • 8 min read

Governing Speed in a Complex Organization

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Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Singgih Tjahjono

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The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Singgih Tjahjono

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪'s LinkedIn Performance

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