🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

I've left.

It's been weeks now... and I'm never going back.

Ever.

If you're still using ChatGPT as your go-to AI... you are missing out.

To most of the general public, ChatGPT IS AI...but I simply do not trust Sam Altman and his motives.

 But that's for another post.

I've been using Claude since it launched around the same time as ChatGPT in late 2022.

I always felt it was the better "writer"  more nuanced, more considered, less like talking to a confident robot.

But then like most of us, I drank the OpenAI Kool-Aid for a few years. 

Then it was Perplexity.  Simply for its flexibility in choosing models, and it's still a great tool for research and search. Their Comet browser has actually been my default for about 5 months now.

But in the last 6 weeks, the leap in intelligence from Claude has simply blown my mind 🤯

Here's why you should seriously consider making the switch:

It thinks before it answers. Claude reasons through problems rather than just pattern-matching to the most likely response. When I'm working through strategy, positioning, or complex client problems -  that difference is enormous.

It writes like a human being. Not corporate-speak. Not a bulleted list of buzzwords dressed up as insight. Claude understands context, tone, and nuance in a way that still surprises me. For anyone in marketing or communications,  this alone is the game changer.

It pushes back. I actually want my AI to tell me when I'm wrong, or when my thinking has a gap. Claude does this. Respectfully. Intelligently. It makes the work better.

It's honest about what it doesn't know. No hallucinated statistics delivered with misplaced confidence. 
Claude is far more likely to say "I'm not certain" than to fabricate an answer that sounds plausible. In a business context, that matters enormously.

The agentic capabilities are trily next level. With Claude Code and its ability to reason across complex, multi-step tasks.
I'm now building automation frameworks for my agency that would have taken a developer weeks to spec out, let alone build. 

This is where I believe the real productivity revolution is happening right now.
I'm not saying ChatGPT doesn't have its place. 

But if you're a founder, a marketer, or anyone who uses AI to do serious work  I'd encourage you to spend a week with Claude and see what you've been missing.

The gap has widened. Significantly.

And I'm not going back.

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

Chief Business Development Officer - Mining & Resources

With over seven years of experience at PT Pratesis, currently contributing as Senior Business Development, focusing on fostering business growth and continuity. Skilled in business continuity planning and project management, enabling teams to deliver impactful solutions. Expertise in cloud computing services aligns with the organization’s mission to innovate and optimize operations. Committed to driving collaborative strategies while empowering teams to meet organizational goals. Combines industry knowledge with a results-oriented approach to support sustainable business outcomes.

Ronnie A. Dumaguin

Chief Business Development Officer | Helping Indonesian Mining Companies Align Operations, Finance & People

Open article: Eksekusi Tambang Nikel Tetap Terkendali di Ramadan dengan Struktur Siap Menjaga Kapital Besar by Hendra Hermawan • 12 min read

Eksekusi Tambang Nikel Tetap Terkendali di Ramadan dengan Struktur Siap Menjaga Kapital Besar

𝗗𝗮𝗹𝗮𝗺 𝗠𝗶𝗻𝗶𝗻𝗴, 𝗠𝗮𝗿𝗴𝗶𝗻 𝗧𝗶𝗱𝗮𝗸 𝗛𝗶𝗹𝗮𝗻𝗴 𝗦𝗲𝗸𝗲𝘁𝗶𝗸𝗮. 
𝗜𝗮 𝗛𝗶𝗹𝗮𝗻𝗴 𝗣𝗲𝗹𝗮𝗻-𝗣𝗲𝗹𝗮𝗻 𝗞𝗮𝗿𝗲𝗻𝗮 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

Tidak ada tambang yang tiba-tiba kehilangan margin dalam satu malam.
Erosi terjadi perlahan.

Availability turun sedikit.
Fuel burn rate naik tipis.
Sparepart consumption tidak terkendali.
Variance terlihat kecil, lalu membesar saat penutupan bulan.

Di laporan, AISC masih terlihat wajar.
Cost per BCM belum melewati alarm threshold.
Produksi tercapai.

Namun ketika quarter ditutup, tekanan mulai terasa.

Di level CEO, ini terlihat sebagai margin compression.
Di level CFO, ini muncul sebagai variance yang sulit dijelaskan.
Di level COO, ini terasa sebagai target yang semakin berat dicapai.
Di level Site, ini muncul sebagai breakdown yang makin sering.

Pertanyaannya bukan lagi soal angka.
Pertanyaannya adalah: apakah angka itu mencerminkan real condition di pit hari ini?

AISC adalah output.
Ia adalah hasil akumulasi dari ratusan keputusan operasional harian.

Jika availability turun 3%, dampaknya bukan hanya pada tonase.
Ia mempengaruhi overtime, hauling, fuel cost, dan pada akhirnya EBITDA.

Jika inventory menumpuk, itu bukan sekadar isu gudang.
It is capital exposure.

Jika production, maintenance, dan finance berjalan dalam sistem yang berbeda, maka laporan mungkin tersedia. Tetapi insight selalu terlambat.

What many mining operations face today is not a lack of data.
It is fragmented data.

Reporting exists.
Real-time decision alignment often does not.

Operational excellence bukan soal bekerja lebih keras.
Ia soal melihat lebih cepat, dan melihat dalam satu kerangka yang sama.

Dalam beberapa operasi yang saya amati, tantangan terbesar bukan kompetensi tim. Bukan juga disiplin. Tantangannya adalah keterlambatan integrasi informasi.

Ketika visibility tertinggal dua minggu, keputusan juga tertinggal dua minggu.

Dan dalam siklus komoditas yang volatil, delay is expensive.
Pertanyaannya sederhana.

Apakah AISC yang Anda lihat hari ini benar-benar mencerminkan kondisi aktual di pit hari ini?

Atau baru mencerminkan kondisi dua minggu yang lalu?

#ResilientMining2026 #MiningLeadership #CapitalDiscipline #OperationalVisibility #AISC #CostPerBCM #MiningLeadershipIndonesia

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Ronnie A. Dumaguin

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The Battle

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Ronnie A. Dumaguin

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Engagements

Likes

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