🟡 Digital Marketing, Done Better! Smart50 List 2023 🚀 Father 👨‍👩‍👧‍👦 Skater 🛹 CEO || Knows Nothing About Football ⚽️ 🏉 || Knows how to accelerate your sales.

For over three decades, I've helped visionary businesses harness emerging technologies to create extraordinary growth. 

From the dawn of mobile phones to today's AI revolution, I've consistently turned technological disruption into competitive advantage for my clients.

My journey began in 1987 with the first wave of mobile technology. 

The Car Phone.

Since then, I've successfully navigated every major digital transformation - from the internet's emergence in 1996 (launching the World's first coin operated Internet Kiosk) to digital marketing's evolution in 2010, & now the AI revolution. 

Each wave has deepened my expertise in spotting opportunities others miss.

Today, I lead Sydney Digital Marketing Agency, established in 2014 and recognized among Australia's smartest businesses on the 2023 Smart50 list. 

We partner with medium & enterprise businesses to reduce their cost of customer acquisition and transform their marketing results through data-driven strategies that consistently deliver measurable ROI.

What sets me apart isn't just the depth of my experience - it's my ability to see around corners and guide businesses toward future opportunities while delivering results today.

📍 Partner Benefits:

→ Strategic Innovation: You gain access to cutting-edge marketing strategies tested across diverse industries. Our early adoption of AI & automation tools means you're always ahead of competitors.

→ Proven ROI Framework: Our proprietary approach combines data analytics with creative strategy, consistently delivering 3-5x return on marketing investment for our clients.

→ Risk Reduction: Leverage our 35+ years of experience navigating digital transformations. We've already learned the costly lessons so you don't have to.

→ Holistic Growth Focus: Unlike agencies that chase trending tactics, we build comprehensive strategies that align with your business goals, market position, & growth targets.

→ Future-Proofed Solutions: In a rapidly evolving digital landscape, we ensure your marketing infrastructure is built to adapt and scale, protecting your investment long-term.

The 3 things to know about me - outside of my professional bio 👇

1️⃣ I’ve been digital since dial up - 1996 ☎️

2️⃣ My son+daughter were born 18 yrs apart 🥰

3️⃣ At least once a year I take a 4 day silent retreat to disconnect from the crazy. 📵 🤐

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

I've left.

It's been weeks now... and I'm never going back.

Ever.

If you're still using ChatGPT as your go-to AI... you are missing out.

To most of the general public, ChatGPT IS AI...but I simply do not trust Sam Altman and his motives.

 But that's for another post.

I've been using Claude since it launched around the same time as ChatGPT in late 2022.

I always felt it was the better "writer"  more nuanced, more considered, less like talking to a confident robot.

But then like most of us, I drank the OpenAI Kool-Aid for a few years. 

Then it was Perplexity.  Simply for its flexibility in choosing models, and it's still a great tool for research and search. Their Comet browser has actually been my default for about 5 months now.

But in the last 6 weeks, the leap in intelligence from Claude has simply blown my mind 🤯

Here's why you should seriously consider making the switch:

It thinks before it answers. Claude reasons through problems rather than just pattern-matching to the most likely response. When I'm working through strategy, positioning, or complex client problems -  that difference is enormous.

It writes like a human being. Not corporate-speak. Not a bulleted list of buzzwords dressed up as insight. Claude understands context, tone, and nuance in a way that still surprises me. For anyone in marketing or communications,  this alone is the game changer.

It pushes back. I actually want my AI to tell me when I'm wrong, or when my thinking has a gap. Claude does this. Respectfully. Intelligently. It makes the work better.

It's honest about what it doesn't know. No hallucinated statistics delivered with misplaced confidence. 
Claude is far more likely to say "I'm not certain" than to fabricate an answer that sounds plausible. In a business context, that matters enormously.

The agentic capabilities are trily next level. With Claude Code and its ability to reason across complex, multi-step tasks.
I'm now building automation frameworks for my agency that would have taken a developer weeks to spec out, let alone build. 

This is where I believe the real productivity revolution is happening right now.
I'm not saying ChatGPT doesn't have its place. 

But if you're a founder, a marketer, or anyone who uses AI to do serious work  I'd encourage you to spend a week with Claude and see what you've been missing.

The gap has widened. Significantly.

And I'm not going back.

Simon Gould ✪ Founder ✪ Chief Thinker ✪ Sydney Digital Marketing Agency

🏆Smart50 Lister. Founder. Father. Creator. Knows nothing about football ⚽️ 🏉 But knows your business is paying too much to acquire new clients. We fix that. So you can grow revenue, faster. ♻️ (B2B & B2C experts)

Pamela Cominos, Contrarian Thinker 🦋

I imagine you're here because you want to know something about me. Well, let me start by telling you all the really hard things I've done (I mean the stuff that was life-changing, profound, and was the making of me in ways that I never knew was even possible).

2008 – left a crappy 18-year marriage. Looking back on it, I suffered coercive control (but like most of these toxic relationships, you often don't know these things until you leave — it made me personally).

2010 – no business experience, and with a deep desire to have autonomy and not be dictated to by traditional legal practices, I decided that I would set up my very own family law practice (it was the making of my financial freedom).

2022 – exhausted with being the ‘doer’ in the business, I made the difficult decision of letting go of the day-to-day operations of the business (it was the making of my 4-hour work week — and that’s another wonderful book, conversation and journey).

2024 – feeling bored and restless with the legal practice, I knew I had to find something else to do (that stuff is scary, and some deep soul-searching decisions needed to be made).

2025 – said goodbye to 17 years of a legal career and 15 years of running a professional services business (I have always lived by my truth and on my terms — but that was not easy!).

2026 – Ready, set, go … it’s all in HERA Women — empowering, educating, and elevating visionary women to build businesses and lives that truly give them freedom — because after all, that’s why every entrepreneur went into business!


👉 Text me or call me: 0425 303044 
👉 Book a Discovery Session:
https://scheduler.zoom.us/pamela-hera-women/discoverysession
👉  Buy my book on Amazon: The Passion–Profit Gap
(PS: it’s not a No.1 bestseller like everyone else’s 😉 — but it is my truth, and it’s a genuinely solid way to get the basics of business.)
👉 Check Out HERA Women: www.herawomen.com.au

taplio

The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Pamela Cominos

Followers

Posts

Engagements

Likes

Performance ScoreSimon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪

Pamela Cominos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Simon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSimon Gould ✪ CEO ✪ Sydney Digital Marketing Agency ✪'s LinkedIn Performance