Soula Parassidis has appeared at leading opera and concert venues worldwide, including Berlin Philharmonie, Teatro Massimo Palermo, Prague Rudolfinum, Oper Leipzig, Festival Aix-en-Provence, Theater an der Wien, Opéra Nationale de Bordeaux, Guangzhou Opera, Taipei Symphony, and many others.

A passionate advocate for the operatic art form and the singers who inhabit the stage, in 2019 Soula founded the online platform Living Opera. Living Opera is a community initiative spanning 4 continents that strives to inform, equip, and empower singers about the realities of the business of opera. Living Opera has worked with various organizations including Medici TV (Paris), Reload Greece (London), Florida State University, Houston Grand Opera Studio, and Northland, Orlando.

Soula Parassidis

Membership Zen

Membership Zen is a full-stack digiphysical design and branding company that helps Sports, Entertainment, and Hospitality companies build and deploy world-class membership systems. We achieve this through a blend of proprietary technology and creative expertise.

Our services include, but are not limited to:

Logo Design
Brand Buildout
Website Design
E-commerce Integration
App Development
Merchandise Design
Production and Fulfillment

Born in LA and headquartered in Nashville, our client roster includes some of the most powerful brands in College Sports, Music, and beyond.

Each client engagement is designed from the ground up, with the option of a full suite of services or the ability to integrate with an existing brand. Whether you are a Sports League, Team, Band, or Members Club, we have a solution to meet your needs.

Co-Founder | Head of Product

Micron Disinfection

In this role, I maximized revenue, profit, and business growth by aligning organizational objectives with the company's mission and collaboratively developing integrated strategies. I participated in high-level hiring decisions for key leadership positions, conducted senior hire interviews, and nominated new board members.

I expanded the business and adapted to market changes by overseeing the implementation of new market expansions.

My key achievement included:

➢ Negotiating multiple sports, entertainment, and education partnerships.

Board Member

SBKS - Kitchen Solutions

In my previous role, I enhanced business efficiency by leading an operational team in the creation, rollout, and management of new service offerings. My contributions included boosting business productivity through the recruitment of employees and training staff on best practices and protocols. I ensured smooth workflow by supporting full-service design and construction using aftermarket IKEA products, proudly serving as the first IKEA+ service provider in a developed country.

Some of my proudest achievements in this role included:

➢ Expanding from 1 market to 11 markets in two years, as well as extending the service region from Southern California to six states, through effective business development strategies.
➢ Decreasing material and labor costs by negotiating national contracts with contractors and suppliers.
➢ Streamlining work processes by directing a team of 25 design and construction professionals.
➢ Achieving 200% growth year over year via the utilization of robust strategies.

President

IKEA Kitchen Services (Formerly Traemand)

During this tenure, I attained highest regional sales and client satisfaction KPI scores within six months of market rollout. I assessed regional capacity requirements and provided support for additional markets. I recommended strategies to implement in regional marketing plans. 

I analyzed local competition and strengthened company's brand position in assigned regional areas.

My key accomplishments include:

➢ Met business objectives by overseeing network of construction businesses spread throughout six locations in Southern California and Nevada, with yearly sales revenue of $700M.
➢ Accomplished business success by spearheading building services 75 to 100 projects at once, along with updating stakeholders in office and out in field on regular basis.
➢ Maximized service capability by increasing team from 6 to 45+ direct reports and 5 sub-contractors.
➢ Raised sales volume by 22% within two years through peer-to-peer coaching and leading sales team.

Regional Market Manager 

IKEA

During this job, I led seamless execution of business operations by supervising all phases of critical infrastructure construction from existing remodels to new facility construction. 

I optimized workflow by negotiating master agreements with all designers and contractors as well as defining scope of work. I initiated and oversaw daily walk-throughs with all project participants to provide updates on project's progress towards completion.

My most significant achievements during this role include:
➢ Met sales goals by managing architectural layout in collaboration with matrix partners.
➢ Obtained 66% reduction in repurchase of equipment by applying set of comprehensive tracking processes and analyzing equipment loss.
➢ Improved operational proficiency by providing budget forecasts and guidance to coworkers on expectations of daily/weekly scope completion.
➢ Drove optimal business performance by directing number of different projects and 27 million-dollar-per-year kitchens department.

Team Leader & Project Manager

Direct supervision of over 50 coworkers within the Customer Service Team.

Served as the primary point of contact for all face to face customer questions or concerns at both the Cash Lanes and Returns & Exchanges Desk.

Supported posting requisitions for new coworkers, conducted interviews & made hiring decisions.

Processed daily reconciliation of all in store sales reporting.

Executed critical opening and closing procedures for the store register (POS) system.

Adhered to stringent guidelines surrounding high volume cash handling. 

Managed audit routine for Personal Credit Information (PCI) Data Security compliance.

Acted as the department responsible for internal audit (iMonitor) .

Managed several large scale projects in store and across the country.

Customer Service & Sales Team Leader

The CIP Group

Worked as an Account Manager and MA Licensed Broker in Health & Life Insurance.

Account Manager

Blue Cross and Blue Shield

National Member Service Associate who supported both the Member Centric and Local Lines of business utilizing the concierge plus service delivery model.

Made an impact in our member's lives by focusing on first call resolution. 

Recipient of numerous "Impact Awards".

Assisted the claims department in adjudicating claims.

Handled supervisor issues in the training lab on an as needed basis.

Provided coaching & mentoring support to new coworkers.

Participated in several corporate workgroups.

Member Service Representative

CompUSA

Entered CompUSA as a Part-Time commissioned Sales Coworker.

Promoted to Hardware Sales Manager.

Responsible for scheduling, payroll, meeting weekly sales & service goals and reporting this information to regional management. 

Facilitated training for both MCSE Service Selling & Apple's Store Within a Store concept.

Supported many operational tasks such as in-store audit and recruiting.

Sales Manager

As a co-founder and head of product at Membership Zen, I leverage my extensive experience in regional operations, store, and retail management to create and deliver world-class membership systems for sports, entertainment, and hospitality clients. I combine proprietary technology and creative expertise to provide full-stack digiphysical design and branding services, from logo design and website development to merchandise production and fulfillment.

I am passionate about driving profitable sales growth, expanding into new markets, and establishing strong service and sales-focused culture among my team. I have successfully negotiated multiple partnerships with influential brands in college sports, music, and beyond, and have overseen the implementation of new market expansions. I am also a persuasive negotiator and a strategic relationship builder, who values collaboration, innovation, and customer satisfaction.

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Soula Parassidis

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