I coach leaders to free up 20+ hours a month and implement systems that boost team performance by 20%

I help leaders and organizations scale effectively by turning strategy into results.
With 7+ years as a founder and growth leader, I’ve led transformations that:
	•	Increased change adoption by 30% during a digital strategy rollout
	•	Redesigned customer operations for a 45-member team under high pressure
	•	Consistently improved team performance by 20–50% across B2B clients

My focus:
	•	Building high-performing leadership teams
	•	Streamlining operations to cut costs and boost efficiency
	•	Guiding organizations through growth, restructuring, and change

At ANIMA, I partner with leadership teams to create clarity, structure, and accountability — so strategy isn’t just designed, it’s executed.

👉 For leaders who want a place to connect, share, and grow, I’ve built the Growth Leaders Community. 
Inside you’ll find the Growth Leadership Program (v1), workbooks, and peers to help you boost team performance, cut costs, and grow your business.
Join here: https://www.skool.com/growth-leadership-7027

Open to advisory, interim leadership, and collaborations that enable impactful transformation.

Soufiane Hamdaoui

British Airways

Commercial Delivery Manager

Operational Delivery Manager, Worldwide Airports

Global Supplier Performance Manager

Held chair position of the Passenger Experience Group, whilst on the board of the Heathrow Airline Operators Committee (AOC), acting as the voice for pan-airport initiatives.

Airport Relationships Commercial Manager - Premium

- Supplier development of in-lounge suppliers (British Airways Executive Lounges - UK & US) 
- Operational and Strategic Contractual Development 
- Commercial Development 
- Budget Management for enhanced contract performance
- Customer service and in-lounge events
- Experience of hospitality, catering, service and spa providers.

Contract Manager, Product & Service

- Commercial, Concessions Development
- Contract Negotiation 
- Advertising 
- Procurement of Airline Services

Commercial Manager JFK (Terminal 7) - Terminal Operator

- Managed a high profile portfolio of financial houses (banks, Manhattan and Canary Wharf) 
- Contract Management and negotiations 
- Performance monitoring for Commercial Development 
- New contracts wins and retention of existing customer base
- Analysis of new contract opportunities, market growth in creating creating techniques to exploit revenue and contractual success.

Corporate Account Manager (New York Sales)

- Procured onboard products and travelled extensively to view supplier factories
- Adopted LEAN principles, in seeking cost efficiencies and new working practices  
- Change management of Inflight Product and Services
- Brand design, fit and on-board suitable of new products 
- Extensive supplier management  
- Customer research and monitoring of trends

Inflight Services - Procurement, Supply Chain, Service Development and Supplier Management

Worked across various Cabin Service Departments, whilst completing multiple projects (supplier consolidation, strategic sourcing, total quality management ...) 

Gained an insight of the on- board customer experience.

Graduate Entrant - Cabin Services

Acquired a solid introduction to the airline industry and the cabin environment. 

Was instrumental in supporting the development of the Club World cradle-seat, as well as defining new service service levels for both the crew and on- board customer.

Industrial Placement Student - Cabin Services

Solid experience within the aviation industry, with experience of supporting the entire customer journey.

Cabin Services - The development, supply and procurement of on-board products (blankets, cutlery etc)

Service Development - Designed and developed services for all cabins and AC types

Global Sales - Formalised many sales contracts whilst working in New York, and supporting the UK and Global markets (focusing on the bank industry)

Ground Experience - Oversight of the entire commercial programme at JFK, Terminal 7 (a terminal managed by BA at the time), including concessions, advertising and third-party airlines leasing space; and Lounge Management and Development (UK and US Market)

Contract Management- With oversight of managing BA's relationship with Heathrow Airport Limited (HAL), focusing on the premium and commercial strategy, whilst supporting multiple projects and communication change programmes.

Start Up Manager (Operational Delivery) - Supporting all start-up activity (new routes, brand new terminal moves, supplier and fleet changes, whilst working within BA's Worldwide Airport 

Current Position: Commercial Delivery Manager - With oversight of the Commercial and Transformation journey for BA and initiatives within the strategy.

taplio

The Battle

Soufiane Hamdaoui

Sonia Kanda, MBA

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