I coach leaders to free up 20+ hours a month and implement systems that boost team performance by 20%

I help leaders and organizations scale effectively by turning strategy into results.
With 7+ years as a founder and growth leader, I’ve led transformations that:
	•	Increased change adoption by 30% during a digital strategy rollout
	•	Redesigned customer operations for a 45-member team under high pressure
	•	Consistently improved team performance by 20–50% across B2B clients

My focus:
	•	Building high-performing leadership teams
	•	Streamlining operations to cut costs and boost efficiency
	•	Guiding organizations through growth, restructuring, and change

At ANIMA, I partner with leadership teams to create clarity, structure, and accountability — so strategy isn’t just designed, it’s executed.

👉 For leaders who want a place to connect, share, and grow, I’ve built the Growth Leaders Community. 
Inside you’ll find the Growth Leadership Program (v1), workbooks, and peers to help you boost team performance, cut costs, and grow your business.
Join here: https://www.skool.com/growth-leadership-7027

Open to advisory, interim leadership, and collaborations that enable impactful transformation.

Soufiane Hamdaoui

MP-House Aps

MP House was acquired by Stepup Octo ApS 30thJune 2022

Managing Director, Partner

STEPUP Scaffold UK

STEPUP Stillads

Adm. Direktør, Partner

Turner Access

Managing Director

Turner Aircraft Docking

IBF Ghana Ltd

Supplying quality Concrete products to West African Market from own production plant in Ghana.

Customer range:
Real Estate Developments
Ports and Harbour
Landscape Architects
Infrastructure projects - Roads
Commercial - Warehouse - B2B 
Domestic Market

GSV Materieludlejning

Matrix organisation:
GM for the head office in Hedehusene.
GM for the Scaffolding and Hoist division at Pitzner.
•	Member of Pitzner Management group.
•	General Manager for Pitzner Scaffolding to implement and execute a new strategy.
Results: Established a new “One Stop Shopping” strategy with result of sales revenue growth 115% and EBITDA growth 65%.
•	Responsible for establishing a private label production in China.
•	Secure a supplier contract for the Danish offshore section.
•	Partnering with leasing companies to set up leasing facilities to our customer 
•	Manager for the branch in Aarhus to grow and gain market share in West Denmark. 
Results: reorganising the sales organisation and established an efficiency improvements programme with results of revenue growth 40% and EBIDTA growth 45%.
•	As per 1. September 2014 relocated to manage our Headoffice in Copenhagen.

General Manager

Access Denmark A/S

Import and distribution of temporary and permanent access solutions in the Scandinavian markets with focus on Construction, Energy and Industrial markets.
We only work with highly qualified, tested and certified products.
Safety is a keystone for us to be a trusted supplier to the leading companies in the energy, and Oil- & Gas Industry.

•	Negotiated several distributor agreements from leading manufactures.
•	Setting up distributor channels through DIY stores and larger rental companies.
•	Setting up sales channels to the Oil & Gas industry.

Managing Director, owner

Instant UpRight

A position with a significant focus on Business development
•	Sales management, protecting and development of business in the region
•	Proactive management on Key Accounts from Branch level to C-management level.
•	Setting up KAM and CRM for Distributors and customers in the region.
•	Working as a Project Manager on projects delivered to globally based customers
•	Identifying and developing new markets with new products.
•	Expanding the customer base through distributors.
•	Implementing marketing Country Plans for all countries in territory.
•	Quarterly review meetings with distributors reported and actioned to all parties.
•	Running campaigns through Partners and Distributors.
•	Participating in tradeshows World Wide.

Regional Manager Scandinavia

VMC Pitzner A/S

Manage operation, sales, supply chain, marketing and key accounts.
Member of the VMC-Pitzner A/S Management Group

•	Day to day management of Western department including internal and external sales staff, engineers, and Logistic Manager.
•	Coordinating all marketing activities with the Group Marketing Manager.
•	Key account management
•	Final approval on larger tenders.
•	Maintain and negotiate distributor agreements from manufactures.
•	Organise and execute sales meetings, site communication and staff development interviews.

Branch manager & Head of scaffolding

It's all about culture!
Executive Director with a hands-on approach and focus on getting things done.

Specialities:
Strategy - Growth - Turnaround - Change Management - Leadership! 
Business Strategy, M&A, Hands-on approach, High-Performance Teams, Innovative strategic thinking, Exit Plans.

taplio

The Battle

Soufiane Hamdaoui

Knud Bay Højland

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