Peter Sorgenfrei

Live a happier and healthier life. I'll get you there in 3 months or less.

I work privately with founders when something has started to repeat or quietly erode, even though nothing has visibly broken yet.

By the time people reach out, conversations escalate more easily, conflicts don’t fully resolve, authority thins, or work begins to spill into personal life in ways that are hard to contain. What used to feel manageable starts depending on effort.

This is not coaching for growth, optimisation, or personal development. It’s not therapy.

The work focuses on stabilising these patterns before continuing as-is costs more than it should, professionally, personally, or both.

Engagements are private, time-bounded, and deliberately contained. We reassess once things begin to resolve cleanly again.

If you’re looking for ongoing support, performance work, or stress relief, this is probably not a fit.

If continuing as you are no longer feels neutral, this is usually the right moment to reach out.

I also send occasional writing under the name Intentional Leadership, quiet notes on pressure, responsibility, and decision-making. Sent infrequently.

Executive and Board Advisory

I work with Investors, Boards, and Leadership teams to develop people and grow companies

I have held leadership roles across technology, ecommerce, travel, and digital transformation. I was APAC Regional GM at CloudKitchens, founder of AI enabled review startup revuefinda, and ANZ Country GM at Zomato, where I led teams of 90+ and owned P&L and people performance. Today, I lead the activation and scaling of AI across complex organisations, doing strategy, enablement, and execution. 

I bring extensive experience in AI program management and transformation, with deep expertise in large language models, generative AI, and enterprise deployment. My focus is on strategic alignment, roadmap execution, and cross-functional leadership to turn AI concepts into operational systems that deliver business value. I work with senior stakeholders to identify and prioritise use cases, build enablement frameworks, manage intake pipelines, and guide teams.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗦𝗸𝗶𝗹𝗹𝘀:
• Strategic leadership in executive management, financial oversight, and go-to-market strategies
• Track record in launching products, creating revenue models, building high-performing teams
• Commercial acumen, leading organisations through change and market opportunity
• Expertise in marketing, pricing, and operational models for scale
• Experienced P&L leader managing large teams of 80+

𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀:
• Strategy & Business Development: Built and executed business plans aligned with strategic goals, hitting GOP targets while tracking market trends and expansion opportunities
• Sales & Customer Success: Led teams to revenue and acquisition targets, managed key accounts, shaped pricing strategy, and grew brand presence
• Relationship Management: Built stakeholder trust, represented brands at industry events, and led senior conversations on growth and performance
• Operations & Finance: Oversaw day-to-day operations, managed P&L, improved efficiency, and ensured compliance
• People & Culture: Led recruitment, performance, and talent development, building collaborative, high-performing teams

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀:
- I’m an ILEC-certified executive coach and manage shackleford. - a culture and executive coaching company. Here, I help emerging leadership teams address leadership development & organisational culture performance opportunities through John Mattone's executive coaching programme.

- I lead AI Strategy Consulting, specialising in executive education and ethical AI governance. We help leaders adopt AI responsibly through readiness programs, governance frameworks, and applied training in generative AI and automation.

taplio

The Battle

Peter Sorgenfrei

Ryan Flanagan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?